Sales Lead II — Guest Experience & Sales Coaching
️ Help lead the flavor, energy, and sales execution of our Rehoboth Beach summer season.
Our Rehoboth Beach store is a high-energy, sensory retail environment filled with spices, teas, salts, sugars, blends, gifts, and tea bar beverages. Guests come in curious, browsing, vacationing, gifting, tasting, and exploring.
Your job is to help turn that curiosity into a memorable experience — and help the team do the same.
This summer, our Rehoboth store will use a focused sales coaching model that pairs experienced senior sales associates with structured floor leadership. You will work alongside seasoned team members who bring deep customer experience, strong product knowledge, and proven selling ability.
Your lane as Sales Lead II is to help connect the dots:
keep the sales floor energized
reinforce our selling method
support newer associates as they build confidence
help turn coaching into consistent daily execution
communicate patterns, wins, and follow-up needs to store leadership
In plain English: you help make sure great coaching actually shows up on the floor.
✨ What you’ll own on the floor
This is a sales-floor leadership role, not a passive retail role and not a back-office management role.
You will help lead the daily guest experience by modeling how we greet, guide, sample, recommend, pair, and close with warmth and confidence. You will help newer associates understand not just what to do, but how to show up with guests in a way that feels natural, helpful, and sales-effective. You will work in partnership with store leadership and experienced senior sales associates to reinforce one clear selling method, one guest experience standard, and one set of expectations. This role requires someone who can bring energy and structure — someone who can create momentum without creating confusion.
️ What you’ll do
- Model warm, proactive guest engagement throughout the shift.
- Help guests discover spices, teas, blends, sugars, salts, gifts, recipes, tea bar beverages, and flavor pairings.
- Use discovery questions to understand what guests are cooking, gifting, sipping, celebrating, or trying to solve.
- Reinforce our selling method through live example-setting, quick coaching moments, and consistent language.
- Help newer associates build confidence with greetings, sampling, product storytelling, add-ons, basket-building, and closing the sale.
- Keep the team focused on the shift’s sales and hospitality priorities.
- Help translate coaching from senior sales mentors into consistent team behavior.
- Watch for patterns in guest questions, missed selling opportunities, associate confidence gaps, and floor execution.
- Communicate clear observations, wins, training needs, and follow-up items to store leadership.
- Support strong floor rhythm during peak summer traffic so the store feels warm, organized, energetic, and guest-ready.
- Create small “WOW” moments that guests remember after they leave the beach.
What success looks like
A strong Sales Lead II helps the store improve in visible, practical ways:
- Newer associates ramp faster and feel more confident with guests.
- Guests are greeted, guided, sampled, and helped more consistently.
- The team uses stronger discovery questions and product recommendations.
- Associates get better at add-ons, pairings, gifting, and basket-building.
- Selling feels helpful and hospitality-driven, not pushy or transactional.
- Busy shifts feel more focused, calm, and coordinated.
- Store leadership receives useful feedback about what is working and what needs reinforcement.
- Sales goals are supported through stronger guest engagement, improved ADS/AVT, and better execution of the sales method.
Core competencies for this role
You may be a great fit if you are strong in these areas:
- Guest experience leadership - You know how to make people feel welcomed, curious, comfortable, and excited to explore.
- Sales confidence - You can recommend products, suggest pairings, offer add-ons, and guide a guest toward a purchase without sounding scripted or pushy.
- Coaching through example - You can help newer associates improve by modeling, encouraging, redirecting, and reinforcing — not by hovering, criticizing, or acting like “the boss.”
- Training follow-through - You understand that training only matters if it shows up during real shifts. You help turn instruction into behavior.
- Communication maturity - You can share patterns, concerns, and coaching needs with store leadership clearly and professionally.
- Judgment under pressure - You can stay warm, focused, and steady when the store is busy, guests need help, and the team needs direction.
- Standards ownership - You notice when the guest experience, sales method, or floor rhythm is drifting — and you help bring the team back to standard.
- Team influence - People do not need to report to you for you to have a positive impact. You lead through energy, consistency, credibility, and follow-through.
How this role fits into our summer sales coaching model
The Rehoboth summer season is fast-paced, high-volume, and full of opportunity. We want our summer team to learn quickly, sell confidently, and deliver a guest experience that feels warm, memorable, and distinctly ours.
To support that, this role works alongside experienced senior sales associates and store leadership in a focused summer coaching structure.
Some senior team members bring exceptional live guest engagement, floor energy, and WOW customer experience. Others bring strong process discipline, product knowledge, and consistency with our selling method.
The Sales Lead II helps connect those strengths into daily execution. You help make sure the team knows:
- what great guest engagement looks like,
- how to practice the selling method during real customer interactions,
- how to use sampling and product storytelling effectively,
- how to build stronger baskets through pairings and add-ons,
- how to stay focused during busy shifts,
- and how to turn feedback into visible improvement.
This role is ideal for someone who likes the energy of the floor, the challenge of sales, and the satisfaction of helping a team get better.
The kind of person who tends to thrive here
- Warm, outgoing, and quick to connect.
- Confident leading conversations with guests.
- Energized by a fast-moving, people-heavy environment.
- Positive and motivating with teammates.
- Comfortable coaching in the moment.
- Able to balance fun with follow-through.
- Persuasive in a helpful, service-minded way.
- Structured enough to reinforce standards.
- Mature enough to influence others without needing formal authority.
In personality terms, this role often fits someone with the energy of a natural communicator, team builder, encourager, coach, and closer — someone who can galvanize the room, support the team, and carry priorities through to completion.
What this role is not
The Sales Lead II is not a Store Manager, Assistant Manager, or full Sales Manager.This role does not own hiring, firing, formal discipline, scheduling, payroll, or full store performance accountability. Those responsibilities remain with store leadership. This role also is not simply an elevated cashier or task lead. The purpose is not just to complete shift tasks. The purpose is to strengthen guest experience, selling behavior, associate confidence, and daily sales execution. You lead through floor presence, hospitality modeling, sales coaching, communication, and follow-through. We are looking for someone who can influence others without needing to “be the boss.”
✅ Role-specific requirements
- Prior experience in retail, hospitality, food/beverage, specialty retail, tourism, customer experience, sales, training, coaching, or team leadership.
- Demonstrated comfort proactively engaging customers, starting conversations, asking questions, and recommending products.
- Ability to model and coach a structured selling approach in a warm, natural, non-pushy way.
- Ability to support newer associates through live feedback, encouragement, and example-setting.
- Strong communication skills with guests, peers, senior associates, and store leadership.
- Ability to stay steady, positive, and useful during high-traffic shifts.
- Strong follow-through and reliability; this role requires visible consistency.
- Comfort receiving coaching and adjusting quickly.
- Ability to notice patterns and communicate them clearly: guest questions, missed opportunities, associate training gaps, and repeated execution issues.
- Weekend, evening, holiday, and peak summer availability strongly preferred.
- Prior shift lead, keyholder, trainer, peer mentor, camp counselor, team captain, hospitality lead, or supervisory experience is strongly preferred.
- Interest in food, tea, cooking, gifting, wellness, flavor, hospitality, or sensory retail strongly preferred.
Key performance indicators
Success in this role will be evaluated through practical, floor-level outcomes, including:
- Stronger guest engagement and more consistent use of discovery questions.
- Improved team confidence with sampling, product storytelling, add-ons, and pairings.
- Improved ADS/AVT through better basket-building and recommendation behavior.
- Faster ramp-up of newer summer associates.
- Better consistency with the store’s selling method during real shifts.
- Clearer communication between the sales floor and store leadership.
- Stronger peak-shift rhythm, energy, and follow-through.
- Positive guest feedback, repeat visits, and memorable WOW moments.
- Reduced need for repeated reminders on the same sales-floor behaviors.
Compensation & growth
Compensation varies by experience, availability, and role fit.
Eligible Rehoboth summer hours may qualify for the Summer Seasonal Completion Bonus of $1.25 per eligible hour worked between Memorial Day and Labor Day, paid after Labor Day upon successful completion of the agreed summer commitment and continued good standing. Strong performers may be considered for continued post-seasonal core team opportunities or future leadership growth based on performance, availability, and business needs.
Perks & benefits
- High-energy, guest-facing work — no boring days here.
- Hands-on culinary discovery — taste, learn, sample, pair, and explore.
- Product storytelling with spices, teas, blends, gifts, recipes, and beverages.
- ️ Team discounts and free monthly products.
- Real leadership growth through sales coaching, hospitality, and floor execution.
- A chance to help shape a stronger summer team and guest experience.
️ Who we are
The Spice & Tea Exchange is a specialty retail shop bursting with flavor, warmth, and welcoming energy. We help guests explore the magic of taste — whether they are cooking dinner, building a gift, restocking a favorite tea, treating themselves on vacation, or discovering something completely new.
We believe retail can still feel human, personal, and fun. Our best team members do more than ring up purchases. They create moments of discovery, confidence, hospitality, and joy.
Company Culture Card: https://tinyurl.com/4su3bmft
Ready to lead from the floor?
If you are warm, reliable, sales-minded, coaching-minded, and ready to help both guests and teammates succeed, we’d love to meet you. Apply today and help us create joy for customers and growth for ourselves — every shift, every interaction.
