IN OFFICE: Springfree™ Trampoline Inc. – Plano, TX
HYBRID: This role requires a minimum of 3 days per week at the Springfree™ Trampoline – Plano or Markham Office and up to 2 days per week of remote working.
EMPLOYMENT TYPE
This is a full-time position. Extended hours may be required throughout the year as workload necessitates. Performance Reviews are conducted on an annual basis; unless otherwise requested by the employee or employer.
PURPOSE OF POSITION
The Creative Lead, Digital & Brand Experience is responsible for leading the creative vision and execution across the goba Sports Group portfolio.
This role owns how our brands come to life across digital channels, including websites, email, marketplaces, advertising, and social media. The Creative Lead will oversee brand identity, integrated campaigns, content production, digital design, and creative operations while mentoring internal designers and managing external creative partners.
Working closely with Marketing, Web, eCommerce, Product, and Executive Leadership, this individual will create customer experiences that strengthen our brands, improve engagement and conversion, and support business growth.
This is a hands-on leadership role for someone who thrives equally in strategy, concept development, design direction, digital execution, and team leadership.
POSITION ENVIRONMENT
The position of Creative Lead is based in either Plano, TX or Markam, Ontario, Canada and reports directly to the Director of Marketing, NA in an office environment.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Lead Creative Strategy and Brand Experience
· Own and evolve the creative vision across all goba Sports Group brands.
· Establish and maintain strong, consistent visual identities across all regional markets.
· Lead creative development for brand campaigns, product launches, seasonal promotions, and integrated marketing initiatives from concept through execution.
· Translate business and marketing objectives into clear, compelling creative ideas and customer experiences.
· Partner with Marketing leadership and Marketing team members to develop quarterly content calendars, creative roadmaps, and production plans.
· Present creative recommendations and rationale to cross-functional and executive stakeholders.
Own Digital and eCommerce Creative
· Own the visual presentation and creative execution across all digital and eCommerce touchpoints.
· Guide creative strategy and execution for Shopify storefronts, product detail pages, landing pages, email templates, marketplace listings, paid media, and interactive digital experiences.
· Ensure a consistent and compelling customer journey from initial awareness and acquisition through product consideration and purchase.
· Use performance insights, testing, and customer behavior to continuously improve the effectiveness of digital creative.
· Oversee creative execution across social media, digital advertising, email, websites, photography, short-form video, motion graphics, creator content, and user-generated content.
· Direct photo and video productions, including concept development, storyboards, shot lists, and asset planning.
Build a Modern Creative Organization
· Provide creative leadership, direction, and constructive feedback to internal contributors without direct people-management responsibility.
· Manage external agencies, freelancers, production companies, and creative resources within the content supply chain.
· Determine the right mix of internal and external resources based on priorities, capabilities, timelines, and budgets.
· Improve creative workflows, briefing processes, asset management, and production efficiency.
· Ensure creative projects are delivered on time, on budget, and aligned with strategic and commercial objectives.
· Champion the responsible use of AI to enhance creative ideation, design development, content production, and speed to market.
· Continuously evaluate emerging technologies that can improve creative quality, efficiency, and scale.
SKILLS, KNOWLEDGE, AND ABILITIES
- Strong portfolio demonstrating high-quality work across digital campaigns, eCommerce, social media, video, content, and brand storytelling.
- Proven experience leading integrated creative projects from strategy and concept through production and delivery.
- Strong understanding of digital customer journeys, conversion-focused design, eCommerce creative, and User Experience (UX) principles.
- Strong understanding of HTML, CSS, JS capabilities on web browsers and email clients.
- Experience creating or directing work for websites, product detail pages, landing pages, email, paid media, and marketplace environments.
- Demonstrated ability to lead designers and manage agencies, freelancers, and production partners.
- Strong communication, presentation, prioritization, and project management skills.
- Ability to balance strategic leadership with hands-on creative involvement.
EDUCATION AND EXPERIENCE
· 8+ years of experience in creative leadership, art direction, digital design, brand development, or a related field.
· Experience working with consumer, lifestyle, outdoor, sporting goods, recreation, retail, or direct-to-consumer brands.
· Experience with Shopify or other modern eCommerce platforms.
· Experience directing photography and video production.
· Experience working across multiple brands, regions, or global markets.
· Demonstrated experience with AI-powered creative tools and workflows, including ChatGPT, Midjourney, Sora, Adobe Firefly, Runway, or similar technologies.
We are committed to an inclusive, barrier-free work environment and recruitment and selection processes. Accommodations are available upon request for candidates taking part in all aspects of the recruitment process.
Benefits:
- 401(k) matching
- Employee discount
- Health insurance
Experience:
- Photography: 3 years (Preferred)
- creative leadership: 8 years (Preferred)
- Brand Development: 8 years (Preferred)
- Shopify: 3 years (Preferred)
Ability to Commute:
- Plano, TX 75074 (Required)
Work Location: Hybrid remote in Plano, TX 75074
