Job Description
Are you passionate about being part of a fast-growing business that will transform General Motors and the energy industry?
GM Energy products and solutions include energy infrastructure assets (such as energy storage and integrated charging systems), vehicle-to-grid capabilities, utility program enrollments, and the software platforms needed to operate and aggregate these assets on the grid.
With GM Energy’s residential offerings, EVs can be leveraged to help mitigate power outages for customers. This team envisions a world with no grid outages, fully renewable energy, and decentralized energy resources. GM’s resources, reach, and all-EV future can deliver that future, backed by our vision of zero crashes, zero emissions and zero congestion.
Visit our website to learn more about GM Energy – gmenergy.gm.com
As a Senior Product Manager, Web Experience & Conversion, you will own the strategy and implementation of the GM Energy customer web experience (the discover, learn, and consider portion of our web presence leading into purchase). You will sit at the intersection of marketing, product, and technology, partnering closely with GM Energy Marketing & business teams, creative agency partners who provide UX and design support, and internal engineering teams while remaining the primary owner of the GM Energy customer web experience as a digital product. You will be accountable for how customers discover, learn about, and shop GM Energy products and services on our site, defining and optimizing customer journeys, leading site merchandising and CX strategy, and continually improving conversion across our funnels.
This role is both highly strategic and hands-on. You will define the roadmap, write PRDs and detailed feature requirements, work with developers through refinement and sprint planning, and lead experimentation and optimization to drive measurable business outcomes.
This position reports to the Group Product Manager, Sales Enablement.
Product Ownership and Strategy
Own intake and prioritization for customer web experience requests, balancing stakeholder needs, customer impact, and technical constraints ; clearly articulate recommendations to leadership
Customer Web Experience & Merchandising
Lead digital merchandising and category management for the site, including how products, bundles, offers, and stories are organized, featured, and promoted to drive engagement and conversion
Partner with GM Energy Marketing, Sales, CRM and go-to-market teams to bring their content, campaigns, and storytelling to life on the customer web experience
Ensure the customer web experience follows SEO, GEO, and accessibility best practices in partnership with engineering, UX, and marketing
Conversion Optimization, Experimentation, and Analytics
Partner with analytics and business stakeholders to deeply understand customer behavior, using data to identify friction, shape hypotheses, and prioritize tests
Core Product Management and Delivery
Explore, define, and prioritize product features for the GM Energy customer web experience, writing clear PRDs, initiatives, and acceptance criteria that reflect customer needs, business goals, and technical constraints
With software development and PMO partners, participate in refinement, sprint and quarterly planning, sprint demos, and program syncs
Cross-Functional Leadership and Stakeholder Management
Build strong relationships with external creative and digital agencies, ensuring alignment on goals, timelines, and quality of deliverables
Organizational Excellence
Build strong, empathetic relationships with teams to ensure programs launch smoothly and with high dealer, customer, and stakeholder enthusiasm, leveraging insights to continuously improve how we work and what we deliver
Your Skills & Abilities (Required Qualifications)
Working day-to-day with developers, designers, and QA in agile environments (refinement, sprint planning, reviews, and retrospectives)
What Can Give You a Competitive Advantage ( Preferred Qualifications)
Familiarity with Adobe Experience Manager / Platform, Adobe Target, Adobe Analytics, Datadog, or comparable CMS, experimentation, and analytics tools
Conversion rate optimization (CRO) and conversion funnel optimization, plus funnel analysis and an experimentation roadmap that includes A/B tests, personalization and segmentation, and landing page optimization
#LI-LK1
NO RELOCATION


GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.


About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
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