Department: Sales
Employment Type: Full-Time, Hourly (Non-Exempt)
Reports To: State Sales Manager or Regional Sales Manager, depending on market structure.
Market: Charleston
Company Overview
Delta Beverages is redefining the infused beverage space with fast-acting, premium THC-infused drinks crafted for modern consumers who value intentional, stigma-free experiences. Since 2020, we have grown from an emerging challenger brand into a category-shaping company known for disciplined execution, strong retail partnerships, and bold innovation.
We are building the next era of infused beverages - one rooted in quality, credibility, and consistent in-market excellence. As our footprint expands across key markets, we are investing in high-performance field leaders who understand that distribution, visibility, and velocity drive real growth.
If you thrive in the field, take pride in building relationships that convert to sales, and understand that great brands win at the shelf - this is your opportunity to build a market from the ground up and directly influence revenue growth.
Position Summary
The Field Guide role is a field-based sales role responsible for driving measurable revenue growth, expanding distribution, strengthening retail partnerships, and ensuring best-in-class market execution within an assigned territory.
This role operates with a disciplined 70% Sales & Market Execution / 30% Consumer Engagement & Activation allocation.
The Field Guide manages a dynamic account universe including new business targets, active growth accounts, and at-risk accounts requiring recovery. The position serves as the frontline extension of sales leadership and plays a critical role in distribution expansion, merchandising standards, promotional execution, and sampling conversion.
Success in this role is defined by measurable sales growth, distribution gains, account retention, and consistent in-store execution standards.
Core Responsibilities
1. Sales & Account Management (70%)
New Account Development
- Identify, prospect, and secure new on-premise and off-premise beverage accounts.
- Deliver professional sales presentations that communicate brand value, commercial opportunity, and growth potential.
- Support account onboarding, initial orders, and launch execution.
- Partner with distributor representatives to ensure successful placement and activation.
Active Account Growth
- Maintain consistent in-market presence within assigned territory.
- Drive distribution expansion, SKU penetration, and incremental placements.
- Increase reorder frequency through proactive relationship management.
- Execute promotional programming and seasonal initiatives to maximize sell-through.
- Build strong working relationships with store managers, beverage buyers, and key stakeholders.
At-Risk Account Recovery
- Identify accounts with declining performance or reduced engagement.
- Analyze root causes impacting sell-through or visibility.
- Implement corrective action plans including merchandising improvements, promotional resets, and re-engagement strategies.
- Collaborate with distributor partners to restore sales momentum.
2. Marketing Execution & Retail Activation (Included Within 70%)
Merchandising & Display Standards
- Ensure optimal product placement aligned with Delta merchandising standards.
- Maintain shelf integrity including facings, rotation, pricing accuracy, and stock levels.
- Build, monitor, and refresh secondary placements such as endcaps, floor displays, and cold box features.
- Conduct regular in-store audits to confirm availability and competitive positioning.
Point-of-Sale (POS) & Signage
- Install and maintain approved POS materials and signage.
- Ensure brand standards and visual guidelines are consistently upheld.
- Identify and correct execution gaps in display compliance.
Retail Promotions
- Execute in-store promotions aligned with strategic sales initiatives.
- Support key selling periods and promotional campaigns.
- Ensure promotional displays align with pricing strategy and distribution goals.
3. Consumer Engagement & Brand Representation (30%)
Tastings & Sampling
- Coordinate and execute in-store tastings, demos, and sampling events.
- Educate consumers on product attributes, brand positioning, and differentiators.
- Drive immediate sales conversion during activations.
- Capture structured consumer feedback and report measurable results.
Brand Stewardship
- Represent Delta professionally in all retail and on-premise environments.
- Maintain comprehensive knowledge of the product portfolio, regulatory environment, and competitive landscape.
- Build positive relationships with retail staff and distributor teams.
Performance Management & Reporting
- Track territory performance including distribution gains, revenue growth, and account retention.
- Maintain accurate CRM records of account visits, orders, and follow-ups.
- Provide structured market intelligence and competitive insights to leadership.
- Report activation results and sampling conversion metrics.
Key Performance Indicators (KPIs)
- New account acquisition
- Revenue growth within assigned territory
- Distribution expansion and SKU penetration
- Active account retention and at-risk account recovery
- Merchandising and display execution compliance
- Promotional performance and sampling conversion
Qualifications
- 3+ years of beverage, CPG, alcohol beverage, or THC-infused product sales experience preferred
- Proven track record of achieving territory-level sales targets
- Experience working with distributors and retail buyers strongly preferred
- Strong negotiation, communication, and relationship-building skills
- Knowledge of merchandising principles and retail execution standards
- Proficiency in CRM systems and reporting tools
- Self-motivated with ability to independently manage a territory
- Valid driver’s license and reliable transportation
- Ability to lift product and marketing materials up to 50lbs - as needed
Preferred:
- Bachelor’s degree in Business, Marketing, or related field
- Experience in THC, cannabis, or alcohol beverage industry
What Success Looks Like
Success in this role is defined by measurable revenue growth, increased distribution, strong retail partnerships, high merchandising compliance, and disciplined sales execution across the assigned territory.
The Field Guide delivers commercial impact while maintaining elevated brand standards and effective consumer engagement.
Benefits & Rewards
(This is an hourly role. Eligibility for benefits is based on full-time employment status and applicable company policies.)
- Paid Time Off – Eligible full-time team members may receive up to 80 hours of annual PTO
- Health & Wellness – Eligible employees may receive a company contribution toward medical coverage; optional dental, vision, and supplemental plans may be available
- Travel & Expenses – Business-related travel and approved expenses reimbursed per company policy
- Perks & Experiences – Employee discounts and access to select industry events
- Growth & Opportunity – Advancement opportunities within a fast-growing national brand
- This position may include additional variable incentive compensation, which may change based on seasonal factors and business needs.
Pay: $60,000.00 per year
Benefits:
- Health insurance
- Mileage reimbursement
- Paid time off
Application Question(s):
- Are you willing to undergo a background check, in accordance with local law/regulations?
- Have you worked directly with retailers such as convenience stores, bottle shops, or specialty beverage accounts in a sales capacity?
- Do you have a valid driver's license and reliable transportation?
- Are you legally authorized to work in the United States
- How many years of experience do you have with building in-store displays, setting POS materials, and merchandising?
- How many years of experience do you have in samplings or tastings?
- How many years of field sales or brand ambassador experience do you have in the beverage, alcohol, cannabis, or CPG industry?
Work Location: Remote
