Req# 15200011
GENERAL STATEMENT OF RESPONSIBILITIES:
The Director of Community Relations and Training provides strategic leadership and oversight for Region Ten's communications, public relations, marketing, community engagement, training, grant support, and stakeholder relations functions. The incumbent is responsible for developing and implementing communication and engagement strategies that promote Region Ten's mission, services, priorities, and community impact while enhancing organizational visibility, reputation, and partnerships.
The Director oversees the Community Relations and Training Department, including staff supervision, budget management, program planning, and performance outcomes. Working closely with the Executive Director and Senior Leadership Team, the incumbent serves as the primary lead on internal and external communications, media relations, crisis communications, branding, community partnerships, fundraising initiatives, and public engagement efforts. The Director also oversees the agency's website, social media strategy, marketing initiatives, and public awareness campaigns, ensuring consistent and effective messaging across all audiences.
The incumbent serves as Region Ten's primary liaison to community stakeholders, partner organizations, media representatives, government entities, donors, and the public. Reporting to the Senior Director of Clinical Operations, the Director exercises considerable independent judgment, strategic thinking, and professionalism while representing the agency's interests and advancing its mission through effective communication, relationship-building, and leadership.
MAJOR DUTIES:
The essential functions of this job are starred below (*) under “Major duties.”
1. *Promotes the overall culture of service excellence, accessibility, inclusion, accountability and continuous improvement while advancing the agency’s mission, values and strategic priorities.
2. *Provides leadership and supervision to assigned staff including:
a. Recruitment, hiring, onboarding and performance development.
b. Provide timely feedback, coaching, mentoring.
c. Establishes clear expectations and accountability measures.
d. Conducts performance evaluations and supports employee growth.
e. Ensuring staff meet agency performance, quality and compliance standards.
3. *Provides overall administrative, operational, strategic, and budgetary oversight of the Community Relations and Training Department.
4. *Develops and implements comprehensive internal and external communications strategies designed to enhance public awareness, stakeholder engagement, organizational transparency, and brand reputation.
5. *Serves as the agency's communications leader and collaborates with the Executive Director and senior leadership to ensure clear, accurate, timely, and consistent organizational messaging.
6. *Oversees the development and distribution of media releases, public statements, newsletters, annual reports, presentations, digital communications, marketing materials, and educational resources.
7. *Develops and oversees agency branding standards and ensures consistent application across all communication platforms and materials.
8. *Provides strategic direction for Region Ten's website, ensuring content remains current, accessible, informative, and aligned with organizational goals and branding standards.
9. *Leads agency social media strategy and oversight, including content development, community engagement, public awareness campaigns, employee recognition initiatives, heritage month observances, celebratory recognitions, service promotion, and reputation management.
10. *Establishes communication metrics and evaluates the effectiveness of marketing, media, website, and social media initiatives.
11. *Develops and implements internal communication strategies that enhance employee engagement, information sharing, organizational alignment, and change management efforts.
12. *Serves as the primary media liaison and coordinates responses to media inquiries in collaboration with the Executive Director and other designated agency representatives.
13. *Provides communications consultation, messaging support, and media preparation for executive leadership and agency representatives.
14. Makes themself accessible to media for interviews, press releases, and/or statements.
15. *Develops and implements communication strategies related to organizational issues, emergencies, and crisis situations.
16. *Develops, maintains, and strengthens relationships with local, regional, and statewide media representatives, community organizations, healthcare systems, educational institutions, advocacy groups, local governments, businesses, and other stakeholders.
17. *Provides oversight and strategic direction for community outreach efforts, awareness campaigns, agency-sponsored events, recognition activities, community forums, health fairs, and partner engagement opportunities.
18. *Ensures training initiatives support regulatory requirements, organizational priorities, workforce competency development, and employee engagement.
19. *Provides strategic leadership for organizational training and workforce development, partnering with agency leaders to assess training needs and implement learning solutions that support employee growth and organizational effectiveness.
20. *Collaborates with leadership and community partners to pursue funding opportunities that support agency initiatives and strategic priorities.
21. *Serves as staff liaison to Board fundraising and development activities, including support of the Fundraising Committee.
22. *Supports development initiatives through donor communications, cultivation, fundraising campaigns, grant reporting, fundraising technology systems, and communication efforts, including management of the Power of Ten grants and Endowment Fund activities.
23. *Performs related duties involving community engagement, communications, public affairs, training, grants, marketing, strategic initiatives, and organizational development.
24. *Other duties as assigned.
QUALIFICATIONS:
EDUCATION
- Bachelor’s Degree required.
EXPERIENCE:
- Prior Supervisory/Leadership Experience, preferred.
- Experience in communications and serving as a media liaison, preferred.
- Training Experience, preferred.
- Experience within the Behavioral Health System
CERTIFICATION/LICENSE:
KSAS
Knowledge of:
- Principles and practices of strategic communications, public relations, marketing, media relations, branding, and stakeholder engagement.
- Internal communication strategies and organizational change management principles.
- Community outreach, partnership development, public affairs, and community engagement practices.
- Training, adult learning principles, workforce development, instructional design, and learning management systems.
- Grant development, grant management, donor relations, fundraising, and nonprofit development practices.
- Crisis communication and reputation management principles.
- Behavioral health systems, Community Services Boards, healthcare, human services, and related regulatory environments.
- Local, regional, and state community resources, service systems, and governmental agencies.
- Organizational planning, program evaluation, budget development, and performance management practices.
- Region Ten programs, policies, mission, vision, strategic plan, and organizational priorities.
- Microsoft 365, digital communication platforms, website content management systems, and social media management tools.
Skills in:
- Strategic planning and organizational leadership.
- Public relations, media engagement, and public speaking.
- Written and verbal communication, including development of executive-level communications, presentations, reports, and public-facing materials.
- Relationship building, stakeholder engagement, and partnership development.
- Staff supervision, coaching, mentoring, and performance management.
- Communications planning, branding, marketing, and content development.
- Website management, social media strategy, and digital communications.
- Crisis communication, problem-solving, and conflict resolution.
- Grant writing, donor stewardship, fundraising support, and resource development.
- Project management, event planning, and coordination of multiple initiatives simultaneously.
- Data analysis, program evaluation, and development of performance measures.
- Budget management and resource allocation.
- Collaboration, facilitation, and consensus-building across diverse groups and stakeholders.
Abilities to:
- Provide strategic leadership and direction in support of organizational goals and priorities.
- Develop and implement comprehensive communication, marketing, training, and community engagement strategies.
- Build, maintain, and strengthen productive relationships with staff, leadership, consumers, families, community partners, government officials, donors, media representatives, and the public.
- Represent the organization professionally and effectively in public, community, governmental, and media settings.
- Exercise sound independent judgment, discretion, diplomacy, and political awareness in sensitive situations.
- Analyze complex issues, identify solutions, and make informed decisions in a fast-paced environment.
- Lead organizational communication efforts during routine operations, significant events, and crisis situations.
- Manage multiple priorities, projects, deadlines, and initiatives while maintaining a high level of organization and attention to detail.
- Communicate effectively with diverse audiences through written, verbal, digital, and presentation formats.
- Evaluate program effectiveness, interpret data, and utilize information to support continuous improvement and strategic decision-making.
- Foster a culture of collaboration, accountability, inclusion, innovation, and continuous learning.
- Maintain confidentiality and uphold professional and ethical standards.
GRADE: 14
POSITION LOCATION: 110 Avon Street
Charlottesville, VA 22902
SCHEDULE: Full Time, 40 hours per week.
