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Marketing Director

Ironclad Media Alliance
Virginia Beach, VA

Apply Now

Job Details

Full-time

Qualifications

Social media advertising campaigns
New product launch strategy
Newsletters (communication methods)
Managing projects
Social media brand management

Full Job Description

IRONCLAD is seeking a Marketing Director - we need a strategic architect to be the on-site engine at our Virginia Beach HQ, transforming our content output into a high-velocity growth and revenue machine. This is a total ownership role for a leader with the authority to build scalable marketing systems and the grit to ensure our brand owns the conversation—every single day.

About IRONCLAD

ABOUT IRONCLAD IRONCLAD is the most trusted name in high-stakes storytelling. For over a decade, we’ve operated at the intersection of elite operators, world-class brands, and real-world credibility, building content that doesn’t just entertain, it influences, sells, and shapes perception at scale. We don’t make content. We build attention assets for an audience the industry has ignored for too long... the doers: entrepreneurs business owners first responders high-performers This is a massive audience. And authenticity is paramount.

Description

IMPORTANT: IN-PERSON REQUIREMENT

This position is 100% on-site at our HQ. REMOTE applicants will not be considered. We are looking for a dedicated team member to be physically present and integrated into our studio culture. Please do not apply if you are seeking remote or hybrid work.

ACCOUNTS DIRECTOR

IRONCLAD | Virginia Beach, VA (On-site)

THE ROLE

We are looking for a Marketing Director to own audience growth, launch strategy, ad operations, engagement, and revenue-driving marketing execution across the entire IRONCLAD ecosystem.

This role sits at the intersection of:

Originals
Studios
Social
Distribution
Audience growth
Ad buying
Newsletter strategy
Launch campaigns
Cross-network monetization

You will work directly with leadership, production, creative, and sales teams to help turn shows, films, podcasts, and IP into scalable audience machines.

This is not a “brand awareness only” marketing role.

This is a performance-driven role focused on:

growing downloads,
increasing engagement,
supporting sales,
maximizing launches,
and driving measurable business outcomes.

WHAT YOU’LL OWN

ORIGINALS LAUNCH STRATEGY

Build and execute launch plans for new original franchises and shows
Coordinate rollout calendars across social, newsletter, YouTube, paid media, podcasts, and partnerships
Develop audience-growth strategies around major releases and IP launches
Create hype cycles, teaser campaigns, trailer rollouts, giveaways, and launch momentum

SOCIAL MEDIA & AUDIENCE GROWTH

Own IRONCLAD’s social media strategy and publishing cadence
Grow audience engagement across Instagram, LinkedIn, YouTube, X, Facebook, and emerging platforms
Develop platform-specific content strategies
Work with editors and creative teams to deploy clips, trailers, BTS content, announcements, and voice-of-authority content
Track audience behavior and optimize performance

NEWSLETTER & DISTRIBUTION

Own weekly newsletter strategy and execution
Drive opens, CTR, engagement, and conversions
Coordinate messaging across Originals, Studios, launches, sponsors, and major announcements
Build systems for audience retention and repeat engagement

AD OPS & REVENUE SUPPORT

Run cross-network advertising operations
Coordinate takeovers, giveaways, sponsorship integrations, and promotional inventory
Track campaign delivery and performance
Support sales initiatives with audience analytics, marketing assets, and launch support
Help maximize monetization opportunities across the network

PAID MEDIA & AD BUYING

Manage paid media strategy across Meta, YouTube, Google, podcast platforms, and other channels
Analyze CAC, ROAS, engagement, and audience growth metrics
Test and optimize creative, targeting, and spend allocation
Develop scalable acquisition strategies for podcasts, shows, products, and launches

TEAM & EXECUTION

Work cross-functionally with:
Studios
Originals
Production
Creative
Sales
Leadership
Ensure launches happen on time and at a high level
Bring structure, organization, and accountability to marketing execution
Help build repeatable marketing systems that scale

WHAT WE’RE LOOKING FOR

MUST HAVE

Strong understanding of audience-building and modern media ecosystems
Experience running social media and paid media campaigns
Experience managing launches and content rollouts
Strong organizational and communication skills
Ability to move fast under pressure
Ability to manage multiple projects simultaneously
Deep understanding of internet culture, content strategy, and engagement mechanics
Ability to think creatively while staying performance-focused

BONUS POINTS

Experience in podcast, media, entertainment, or creator ecosystems
Experience with newsletter growth and retention
Understanding of YouTube strategy and optimization
Experience managing ad operations or sponsorship execution
Familiarity with AI marketing tools and automation systems
Passion for storytelling, culture, entrepreneurship, military, outdoors, fitness, or high-performance audiences

SUCCESS IN THIS ROLE LOOKS LIKE

Larger and more engaged audiences
Successful launches with momentum
Increased downloads and viewership
Stronger community engagement
Better campaign execution
Increased monetization opportunities
More efficient marketing systems
Revenue growth across Originals and Studios

LOCATION

This is a fully in-person position based at IRONCLAD Global Headquarters in Virginia Beach, Virginia.

We believe speed, collaboration, creativity, and execution happen best when the team is physically together building in real time.

This is not a remote role.

IRONCLAD CULTURE

We care about:

Speed
Ownership
Quality
Conviction
Accountability
Creativity
Execution

We are building a serious company with serious ambitions.

This role is for someone who wants to help build the next great modern media brand — not someone looking to hide inside a corporate marketing department.

HOW TO APPLY

Send:

Resume
Portfolio or examples of campaigns/work
Social accounts or brands you’ve helped grow
A short explanation of why you fit IRONCLAD

Apply Now

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