Company Overview
Midwest Photo has been family-owned and operated for over 25 years, dedicated to providing knowledgeable service, competitive pricing, and personalized support to photographers and imaging enthusiasts. Our team is committed to fostering a community built on trust, expertise, and a passion for photography.
Position Summary
The Content Creator & Community Coordinator is an integral piece of the execution engine of the Midwest Photo Marketing department. Working between the part-time Marketing Strategist & Learning Studio Coordinator and the Graphic Designer & Marketing Coordinator, this full-time role owns social media content creation and publishing, video production/editing, and event content capture. The Content Creator & Community Coordinator translates strategic direction into daily content output and ensures the Midwest Photo brand appears consistently, creatively, and on schedule across every channel. This role requires strong in-store presence, cross-departmental initiative, and the ability to manage multiple content streams simultaneously without sacrificing quality.
Key Responsibilities
Social Media Creation, Editing & Publishing
- Film, edit, schedule, and publish organic content across Instagram, Facebook, Pinterest, and YouTube, executing against the monthly strategy and content calendar set by the Strategist.
- Conduct regular in-store content capture sessions (photo and short-form video), coordinating with sales floor staff, department leads, and product vendors to source compelling, on-brand material to showcase promotions, new products, events, and our community.
- Write captions and social copy consistent with Midwest Photo brand voice guidelines, adapting the tone and format appropriately across platforms, based on audience types and demographics.
- Manage Metricool scheduling, publishing, and platform-level engagement monitoring; flag performance trends to the Strategist for monthly reporting.
- Monitor comments, DMs, and community engagement across platforms; respond promptly and escalate as appropriate.
Video Production & YouTube
- Plan, film, edit, and publish long-form and short-form video content for YouTube, including product reviews, gear guides, Learning Studio recaps, and event coverage.
- Manage the YouTube channel: titles, descriptions, thumbnails, tags, and publishing cadence in alignment with SEO and content strategy direction.
- Coordinate with vendor representatives and in-store experts for collaboration content about products; manage the logistics of shoots, including scheduling, equipment, and asset storage.
- Maintain shared video asset library and ensure consistent file naming, storage, and accessibility for the broader team.
Learning Studio Promotion & Execution Support
- Execute all promotional content for Learning Studio classes and workshops across social, email, and web, in alignment with the Strategist’s programming calendar and promotional recommendations.
- Capture and publish event recap content (photos, video, social posts) following Learning Studio classes and in-store events.
- Serve as the on-site execution lead for Learning Studio events and in-store marketing activations when the VP and Graphic Designer & Marketing Coordinator are not present.
- Contribute to event debriefs by providing on-the-ground feedback and engagement insights to the Strategist to inform and improve future Learning Studio events.
Cross-Departmental & Vendor Coordination
- Work closely with Sales, Rentals, and Imaging teams to identify and capture timely content opportunities, including new product arrivals, promotions, in-store events, and staff expertise.
- Act as the day-to-day execution contact for vendor co-branded content, UGC campaigns, and product launch promotional support, in coordination with the Strategist for direction.
- Support multi-brand in-store events and curated experiences: pre-event promotion, day-of content capture, post-event recap publishing, and attendance reporting.
- Represent the marketing team in internal department meetings and relay relevant information to the broader marketing team in a timely manner.
Systems & Tools
- Metricool for social media scheduling, publishing, and analytics monitoring.
- Meta Ads Manager and Google Ads for paid digital campaign management.
- Adobe Creative Suite (Photoshop, Premiere Pro, Lightroom) or equivalent for video production.
- Notion for content calendar management, project documentation, and team coordination.
Key Performance Indicators
- Consistent on-schedule social media publishing across all platforms, with content quality aligned to brand voice guidelines.
- Video content published to YouTube and short-form channels on a defined cadence; view and engagement trends moving positively over time.
- Paid campaign performance (Meta Ads) meeting or improving established benchmarks.
- Content calendar maintained in Notion and accessible to the team; asset library organized and up to date.
Qualifications Required
- Experience in content creation, digital marketing, social media management, or a related role.
- Demonstrated ability to create and publish content independently across multiple social platforms.
- Experience with Meta Ads Manager or a similar ad manager platform
- Proficiency in video editing.
- Strong written communication skills with a demonstrated ability to write on-brand copy across formats.
- Comfortable working in-store and on-camera; able to independently plan and execute content shoots.
Preferred
- Experience in video production and editing (Premiere Pro, Final Cut, or equivalent); YouTube channel management a plus.
- Knowledge of or genuine interest in photography, cameras, and the photography equipment industry.
- Degree in marketing, communications, digital media, or a related field.
Physical and Work Conditions
- Primarily in-store and on-site; this role requires regular physical presence for content capture, events, and cross-departmental coordination.
- Frequent interaction with internal teams, vendors, instructors, and customers.
- Occasional weekend availability required for Learning Studio events, in-store promotions, and content capture opportunities.
- Ability to carry camera equipment and event materials; occasional lifting up to 25 pounds.
Benefits
- 401(k) with Company Match
- Medical, Dental & Vision Insurance
- Life Insurance
- Employee Discount
- Paid Time Off (PTO)
- Paid Holidays
- Profit Sharing
Pay: $18.00 - $20.00 per hour
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Application Question(s):
- Have you independently planned and executed a content shoot including filming, editing, and publishing without significant oversight?
- Do you have hands-on experience with Meta Ads Manager or a comparable paid ad platform (e.g., Google Ads)? If yes, what was your role in managing those campaigns?
- What video editing software are you proficient in (e.g., Premiere Pro, Final Cut, CapCut), and how would you rate your skill level? Beginner, intermediate, or advanced?
- This role requires being on-camera and working the sales floor regularly. Are you comfortable filming yourself or others in a busy retail environment?
- How many years of experience do you have creating and publishing content (photo, video, or written) across social platforms like Instagram, Facebook, or YouTube?
Work Location: In person
