Role:
We're hiring a Short & Long Form Producer to build and run the content engine behind Landman, the media brand of Clay Hepler. This role is for someone who has made content perform and can point to specific packaging decisions, titles, thumbnails, and hooks, that moved real numbers.
Landman is the show where the balance sheet meets the boot leather. Think My First Million meets MeatEater: we cover who owns America's dirt, how they got it, what it earns, and what it demands. Big deals, real numbers, boots on. Behind the show sits a real operation: 200+ land deals across 25+ states, a JV funding arm, a land fund, and the #1 land investing community in America. This is not a creator experiment. It is the media engine of a company that already works.
In this role, you will own everything between the raw recording and the published post: packaging, editing, publishing, and growth for one YouTube channel (long-form and Shorts) plus Instagram Reels. You work directly with Clay, the CEO. He ideates and records. You make it great, and you make it grow. Within your first 90-180 days you will spec, hire, and manage a short-form editor who reports to you, backed by the global talent our companies already run.
Here's the honest pitch: whoever wins this seat becomes the Creative Director of Landman Media. This is a high-growth company, and you are not coming in under layers of people. If you've ever wanted to build with a seven-figure business from the ground floor and get a percentage of the upside, this role is for you.
This is a full-time remote role, US-based only, with monthly to quarterly travel to Pittsburgh, PA for batch recording days and field shoots. Down the road, we may ask about relocating to Pittsburgh as the machine scales, but it is not required.
Responsibilities:
Own the end-to-end social growth strategy across all platforms, translating long-form content into high-performing short-form assets that drive traffic, retention, and measurable brand growth.
Own packaging for every piece of content: titles, thumbnails, hooks, and cold opens for the weekly long-form show; hooks, captions, and cuts for the shorts. Our packaging law: amount + timeframe + tension, receipts verified before publish.
Deliver three title/thumbnail/hook options with written reasoning within 48 hours of receiving footage. Clay gives one packaging note. You decide from there.
Cut and ship the weekly long-form episode. Tuesday publishes no matter what, and the buffer never drops below three episodes.
Mine 8-12 clips per episode and run the green-screen shorts pipeline to a sustained daily shorts cadence across YouTube Shorts and Instagram Reels. Post directly. No committee, no queue.
Run the recording days: batch sessions and field shoots are yours to direct, so every hour of Clay on camera yields a week of content.
Build and optimize repeatable production systems, including AI-driven workflows that increase speed, output, and quality.
Monitor performance data across platforms, translate insights into actionable pivots, and continuously improve strategy based on measurable results. Bring the numbers to the Friday review: retention curves, hook performance, CTR, subscriber sources, what won, what died, and one format experiment for next week.
Produce a weekly competitive scan: what's winning in adjacent niches (money, outdoors, business), what we adopt, what we skip and why. We are never the team that stopped studying the game.
Work with the team to find and vet brand-aligned podcast guests: operators with verified receipts who fit the show.
Maintain the Show Bible: episode templates, title formula, thumbnail system, and every packaging learning, kept current.
Spec, hire, and manage a short-form editor inside your first 90-180 days, and design the seats that get added under you as the machine scales.
Requirements:
5+ years of experience in social production, digital strategy, or video-first content growth, with a proven track record of scaling accounts through original video content.
Demonstrated experience managing at least one direct report and owning performance outcomes.
Strong editorial judgment. You can consistently identify high-retention moments within long-form content and understand why they will perform on specific platforms.
Deep platform fluency across YouTube, Instagram, TikTok, X, and emerging formats, with a clear understanding of distribution mechanics and platform culture.
AI-forward operator who actively integrates AI into creative and production workflows to increase speed, output, and iteration.
Results:
Numbers go up: subscribers, long-form average view duration (8+ minutes), hook retention at 30 seconds on both forms, shorts completion above 60%, and newsletter signups per thousand views, tracked weekly on a scoreboard you own.
Tuesday ships every week. 13 for 13 in the first 90 days, buffer intact. 180 shorts published in the first 90 days.
Packaging calibration with Clay climbs from 60% to 85%+ across the first 90 days, and at least one of your packaging calls measurably beats his instinct.
Clay's content time stays under 6 hours per week: ideation, recording, one packaging note per piece, and the Friday review. Nothing else.
Production systems get faster and cheaper every month without quality dropping, and a short-form editor is hired and producing under your templates inside 90-180 days.
Location:
Remote, US-based only. Monthly to quarterly travel to Pittsburgh, PA for batch recording and field shoots, travel covered. We may ask about relocating to Pittsburgh in the future as the machine scales; it is not required.
Compensation:
$70,000 - $95,000 base salary, based on experience and demonstrated results.
On-target earnings of $100,000 - $120,000 with performance bonus tied to the scoreboard you own.
The role begins with a paid tryout ($500) and a 90-day contract before full-time conversion. Compensation is reviewed every 6 months, and raises follow the scoreboard.
Benefits:
Flexible, unlimited paid time off.
Employer-sponsored medical plans.
Landman Core Values:
Our core values are the operating system of this company. The right person for this role will subscribe to them personally and understand why each one is critical.
Unquestionable Standards Unquestionable ethics, 11/10 effort, every time. How we do one thing is how we do everything. No shortcuts on packaging, no shortcuts anywhere.
Total Ownership The results of this seat are yours. No blame, complain, or defend. When an episode dies, the Friday brief says why and what changes. Radical transparency, no egos, feedback welcomed and used.
Commitment We finish what we start. Tuesday ships no matter what, the buffer holds, and the machine runs whether motivation shows up or not. Long-term consistency beats short-term intensity, and we don't quit on hard things.
Competitive Greatness Be at your best when your best is needed. Best work when nobody's watching. The archive is the resume.
How to apply:
Send: (1) two or three pieces where you chose the title, thumbnail, or hook, with a sentence on the alternatives you rejected and why, and (2) one specific thing you would change about our current packaging and our brand. (3) Resume
https://www.youtube.com/@theclayhepler
Instagram: ClayHepler
Pay: $70,000.00 - $95,000.00 per year
Benefits:
- Flexible schedule
- Health insurance
Work Location: Hybrid remote in Pittsburgh, PA 15206
