The Marketing Frontend Developer sits within the Marketing Technology (MarTech) organization and is dedicated to building and optimizing customer-facing digital experiences. This role partners closely with MarTech leadership, Advertising, Design, and Brand Owners to rapidly deliver high-converting landing pages, onsite UX enhancements, and A/B tests without dependency on traditional Application Development sprint cycles.
The Marketing Frontend Developer will leverage Magento 2 frontend development, JavaScript/TypeScript, HTML/CSS, Magento Page Builder, and experimentation tools to execute campaign experiences, improve funnel performance, and maintain marketing UI/UX standards across the site. The Marketing Frontend Developer will balance custom-coded templates with Page Builder-friendly components to ensure marketing experiences remain easy to adjust by non-developers over time. Exposure to Angular or other modern frameworks is a plus but not required.
While the primary focus of this role is Magento 2, the developer may also provide limited support for a Shopify storefront during a transitional period; Shopify experience is a plus but not required.
Key Responsibilities
Marketing Web Experience Development
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Design and develop responsive landing pages for products and marketing campaigns, from wireframe through production.
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Translate marketing briefs and UX requirements into clean, production-ready frontend builds.
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Create and maintain reusable landing page components and templates to increase campaign velocity.
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Own QA for marketing releases (cross-browser/device checks, accessibility, and performance hygiene).
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Build and maintain Magento Page Builder-compatible sections and templates to enable future updates by non-technical marketing partners.
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Balance custom frontend development with platform-native tools to support long-term maintainability and campaign agility.
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Support frontend updates across both Magento 2 and (as needed) Shopify marketing experiences during platform transition efforts.
Experimentation / CRO Engineering
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Partner with MarTech leadership to identify behavioral insights and testing opportunities.
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Implement and QA A/B and multivariate tests using split-testing tools and frontend code changes.
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Roll winning experiments into permanent site code and retire losing variants cleanly.
Custom Onsite Experiences
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Build custom onsite modules such as promotional banners, pop-ups/overlays, sticky CTAs, countdown timers, quizzes/recommenders, and personalization blocks.
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Integrate approved third-party onsite widgets when needed.
Email & Lifecycle Experience Support
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Develop and modify responsive HTML email templates and custom content blocks to support lifecycle and campaign messaging.
Partner with Lifecycle Marketing to ensure consistent creative experience from email- landing page.
Analytics & Optimization Support
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Support tagging and data-layer events for new marketing modules and tests.
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Assist with troubleshooting measurement gaps tied to marketing experience releases.
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Apply performance best practices aligned with Core Web Vitals.
General Delivery Expectations
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Produce clean, well-documented frontend code, Page Builder-ready modules, and lightweight documentation to support long-term reuse and marketing self-service.
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Provide accurate and consistent effort estimates and deliver reliably against deadlines.
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Perform other duties as assigned by MarTech leadership.
Qualifications
Education and Experience
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Bachelor’s degree in computer science preferred or equivalent work experience required.
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2–5 years building customer-facing marketing or eCommerce web experiences (landing pages, funnels, promotional modules).
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Hands-on experience implementing A/B tests through tools such as Optimizely, VWO, Adobe Target, Convert, or similar.
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Experience translating wireframes into polished responsive builds.
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Responsive HTML email development experience strongly preferred.
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Strong JavaScript/TypeScript, HTML5, CSS3 (modern responsive layouts).
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Solid UI/UX sensibility with attention to visual consistency and conversion best practices.
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Experience working with design teams and translating creative assets into production-ready builds; ability to slice/export assets from Adobe Creative Cloud tools (Photoshop, Illustrator, XD) preferred.
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Shopify storefront or landing page development experience is a plus, though Magento 2 remains the primary platform focus.
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Comfortable operating in a high-volume campaign environment with rapid turnaround.
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Familiarity with performance optimization and Core Web Vitals preferred.
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Familiarity with Angular or other modern JavaScript frameworks is a plus but not required.
Knowledge, Skills, and Abilities
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Strong understanding of modern frontend development for eCommerce and marketing experiences.
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Ability to work quickly and effectively in a high-volume campaign environment with shifting priorities.
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Excellent collaboration skills across Marketing, Design, Analytics, and Engineering teams.
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Strong attention to detail in UI consistency, responsiveness, and conversion best practices.
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Comfortable taking ownership of deliverables from build through QA and release coordination.
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Ability to translate high-level marketing goals into functional frontend experiences.
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Eager to learn and grow within a fast-moving MarTech and experimentation environment while delivering high-quality work.
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Self-starter mindset with proactive communication and accountability.
