Department: External Organizing / Growth
Reports To: Organizing (Growth) Director
FLSA Status: Exempt
Location: California (Northern or Southern California Preferred)
Travel Required: Yes – Evenings, Weekends, and Overnight Travel Required
SEIU Local 2015 is the largest union of long-term care workers in California, representing more than half a million home care, skilled nursing facility, and assisted living center workers across the state. Our members are united in their commitment to caring for California’s older adults and people with disabilities while building power for workers and their communities.
Our mission is to unleash the collective power of long-term care workers, their families, and their communities to drive lasting economic and social justice. We are committed to building an anti-racist organization grounded in equity, justice, and cross-difference solidarity.
To learn more, visit seiu2015.org.
SEIU Local 2015 is seeking a senior, strategic organizing leader to serve as Growth Director (Deputy Organizing Director) within the External Organizing Department. This role reports to the Organizing Director and is responsible for translating statewide growth strategy into executable, measurable, multi-region campaign plans.
The Growth Director is directly accountable for campaign outcomes, leadership development pipelines, and staff performance across private sector organizing campaigns. This role leads management-level organizing staff, oversees complex campaign operations, and ensures disciplined execution against aggressive growth benchmarks.
Due to the dynamic and campaign-driven nature of this work, priorities and strategic direction may evolve based on organizational needs, campaign intensity, and external conditions.
The ideal candidate thrives in high-pressure environments, exercises strong political judgment, and demonstrates the ability to lead large-scale organizing efforts that build durable worker power.
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Lead complex, multi-region private sector organizing campaigns from research through recognition, neutrality agreements, or NLRB election victory.
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Develop and execute campaign plans, pacing strategies, and escalation frameworks aligned with statewide growth goals.
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Direct high-stakes “boss fight” campaigns, including corporate pressure strategies and escalation tactics.
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Partner with Research and Data teams to refine targeting criteria and ensure accurate campaign intelligence.
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Drive accountability for campaign milestones, timelines, and resource allocation.
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Supervise and develop managers, lead organizers, and senior organizing staff.
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Oversee hiring, onboarding, coaching, performance management, and corrective action processes.
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Build leadership pipelines and succession plans across organizing teams.
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Conduct evaluations tied to measurable KPIs and campaign deliverables.
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Ensure effective staff-to-campaign deployment ratios to support campaign success.
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Build scalable systems to identify, recruit, train, and advance rank-and-file leaders.
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Drive measurable activist-to-leader conversion rates across campaigns.
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Ensure leadership structures are sustainable and embedded beyond individual campaigns.
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Support membership growth through coordinated actions and structured escalation strategies.
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Collaborate with Internal Organizing, Political, Communications, and Research teams to ensure alignment across campaigns.
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Maintain accurate campaign tracking using VAN, Salesforce, or comparable CRM systems.
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Analyze campaign data and adjust strategy in real time to improve outcomes.
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Troubleshoot complex personnel, political, and operational challenges.
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Step into broader departmental leadership responsibilities during periods of escalation or leadership gaps.
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Achieve a 65–75% campaign win rate across active campaigns.
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Ensure successful execution of neutrality campaigns and NLRB elections.
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Maintain on-time completion of campaign milestones and pacing benchmarks.
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Drive 20–30% activist-to-leader conversion rates across organizing efforts.
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Maintain 85–90% staff retention and active development plans for all direct reports.
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Ensure accurate, timely CRM reporting and strong accountability systems tied to campaign performance.
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5–7+ years of progressive organizing leadership experience.
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Demonstrated success leading private sector organizing campaigns, including NLRB elections and high-intensity campaigns.
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Experience managing multi-region teams and supervising management-level staff.
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Strong strategic thinking and ability to execute complex campaign plans.
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Experience using VAN, Salesforce, or comparable organizing databases.
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Ability to operate independently in fast-paced, high-pressure environments.
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Commitment to racial, economic, and social justice.
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Skilled Nursing Facility (SNF) organizing experience.
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Experience leading large-scale, multi-campaign growth strategies.
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Familiarity with California labor landscape and long-term care workforce.
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Experience integrating data and technology into organizing strategy.
The ideal candidate will demonstrate:
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Strategic leadership with strong operational discipline
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Data-informed decision-making
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Political judgment and situational awareness
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Ability to lead through complexity and ambiguity
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Strong coaching and leadership development capability
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Accountability-driven leadership style
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Alignment with SEIU Local 2015’s core values of leadership, compassion, accountability, transparency, empowerment, and excellence
This position operates in a high-intensity, campaign-driven environment requiring long and irregular hours, including evenings and weekends.
Frequent statewide travel and overnight stays are required. Candidates must have a valid driver’s license, auto insurance, and access to a reliable vehicle.
This job description outlines the primary responsibilities of the role but is not intended to include every duty that may be assigned.
SEIU Local 2015 is an equal opportunity employer. We value diversity and are committed to building an inclusive, equitable, and accessible workplace. Employment decisions are made without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected characteristic.
Please apply anyway. Research shows that women, LGBTQ+ individuals, and people of color are less likely to apply unless they meet every requirement. If you are excited about this role and aligned with our mission, we encourage you to submit an application.
