Automotive Videographer & Social Media Content Creator
Job Type: Full-time
Pay: $45,000–$72,000 per year
Location: Brooklyn, NY
Work Setting: On-site
About the Position
A leading multi-franchise automotive dealership group in Brooklyn is seeking a full-time Videographer and Social Media Content Creator to develop engaging, high-quality content that builds brand awareness, showcases our dealerships and tells authentic customer stories.
This is not a desk-only social media position. The right candidate will spend time throughout our dealerships capturing vehicles, customers, employees, community involvement, dealership events and behind-the-scenes moments.
You will be responsible for taking content from concept through completion, including planning, filming, editing, publishing and monitoring performance.
Our goal is to establish our dealership group as one of the most recognizable, trusted and engaging automotive brands in the New York market.
Responsibilities
- Develop and execute a consistent social media content calendar
- Film and edit short-form and long-form video content
- Create customer delivery videos, testimonials and customer success stories
- Produce engaging dealership brand and culture content
- Showcase new vehicles, used vehicles, special features and dealership inventory
- Create employee spotlights and behind-the-scenes dealership content
- Cover dealership events, community initiatives and promotional campaigns
- Produce content for Instagram, Facebook, TikTok, YouTube and other relevant platforms
- Write captions, select hashtags and publish content according to the content calendar
- Create platform-specific versions of videos, including vertical short-form content
- Identify social media trends and adapt them appropriately for the automotive industry
- Work with dealership management, sales teams and marketing partners to develop content ideas
- Encourage employees and customers to participate comfortably and naturally on camera
- Organize and maintain video footage, photography and other digital assets
- Monitor engagement, audience growth, reach, video views and other performance metrics
- Recommend new content strategies based on results
- Maintain a consistent and professional brand voice across all dealership locations
Content Priorities
The primary focus of this position will be:
- Customer stories and testimonials
- New-vehicle delivery experiences
- Dealership brand awareness
- Employee and dealership culture
- Community involvement
- Vehicle walkarounds and feature demonstrations
- Entertaining and educational automotive content
- Social media campaigns that make people want to visit, follow and engage with our dealerships
Qualifications
- Professional experience filming and editing video content
- Strong portfolio demonstrating social media videos, branded content or commercial work
- Experience creating content for Instagram Reels, TikTok, YouTube Shorts and Facebook
- Proficiency with professional video-editing software such as Adobe Premiere Pro, Final Cut Pro or DaVinci Resolve
- Strong understanding of lighting, audio, framing and video production
- Ability to turn around polished short-form content quickly
- Comfortable directing and filming customers, employees and dealership leadership
- Strong storytelling, communication and organizational skills
- Understanding of current social media trends, formats and platform best practices
- Ability to work independently and manage multiple projects and deadlines
- Willingness to work on-site and move between dealership locations as needed
- Valid driver’s license and reliable transportation
Preferred Qualifications
- Automotive dealership or automotive content experience
- Photography and photo-editing experience
- Experience managing business social media accounts
- Experience with motion graphics, animation or graphic design
- Experience developing YouTube content
- Familiarity with paid social media advertising and content performance analytics
- Experience interviewing customers and producing testimonial-style content
- Experience building a brand’s audience from the ground up
What We Are Looking For
We are looking for someone who is creative, energetic and comfortable taking ownership of the dealership group’s content.
The ideal candidate:
- Can recognize a strong content opportunity without waiting to be told
- Is comfortable approaching customers and employees for videos
- Understands how to make professional content feel authentic and entertaining
- Can work quickly without sacrificing quality
- Understands that consistency is essential to building an audience
- Wants to become the creative voice behind a major automotive dealership brand
Schedule
This is a full-time, on-site position. The regular schedule will be based around dealership operating hours. Some evening or weekend availability may be required for special events, customer deliveries and time-sensitive content opportunities.
Compensation
The annual compensation range is $45,000–$72,000, based on experience, portfolio quality and demonstrated ability.
How to Apply
Please submit:
- Your resume
- A link to your video portfolio or social media work
- Examples of short-form video content you have filmed and edited
- A brief explanation of how you would help an automotive dealership build brand awareness through social media
Applications without work samples or a portfolio may not be considered.
We are an equal opportunity employer and consider qualified applicants without regard to legally protected characteristics.
Pay: $45,000.00 - $72,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Paid time off
Work Location: In person
