Top 35 Digital marketing Jobs in El Paso Tx

Marketing Director
JD Auto Corp —El Paso, TX
- $100,000 - $150,000 a year
- Weekends as needed
- Google Workspace
- Clean driving record
- Dealership
Quick Apply
6d
Coordinator, Social Media & Marketing (ENTRY LEVEL)
El Paso Locomotive FC —El Paso, TX
- Weekends as needed
- Marketing
- Analysis skills
- Bachelor's degree
1d
Marketing Coordinator
Makios Technology —El Paso, TX
- $20 - $30 an hour
- Overtime
- Research
- Mid-level
- Communication skills
- Health savings account
- Health insurance
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Social Media Content Creator/Marketer
BundleBee Insurance Agency —El Paso, TX
- Hybrid work
- Spanish
- English
- Communication skills
- Work from home
Quick Apply
Marketing Director
J. D. Auto Corp. —El Paso, TX
- Weekends as needed
- Google Workspace
- Clean driving record
- Dealership
Quick Apply
6d
Remote Social Media Manager
Datamark, Inc. —El Paso, TX
- $65,000 - $75,000 a year
- Full-time
- Remote
- Marketing
- Mid-level
- Bachelor's degree
- AD&D insurance
- Paid holidays
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Sr. Marketing Data Analyst
University of Texas at El Paso —El Paso, TX
- Weekends as needed
- Master's degree
- Ability to lift 50 pounds
- Driver's License
- Paid holidays
- Disability insurance
Senior Director for Web and Online Marketing
University of Texas at El Paso —El Paso, TX
- Weekends as needed
- Marketing
- 5 years
- SQL
- Paid holidays
- Disability insurance
Marketing Assistant
Medway Pain Center —El Paso, TX
- $15 - $20 an hour
- Part-time
- Hospital
- Internship
- Entry level
- Flexible schedule
Quick Apply
12d
Digital Marketer
Pivotal Feeds, LLC —El Paso, TX
- Full-time
- Marketing
- Mid-level
- SQL
Quick Apply
14d
Digital Marketing Specialist
Everyone Connected —El Paso, TX
- $2,000 a month
- Full-time
- Hybrid work
- Background check
- Spanish
- Marketing
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Paid Ads Specialist
PROSITES INC —United States
- $26 an hour
- Overtime
- Remote
- Mid-level
- 3 years
- Analysis skills
Quick Apply
Dentists / Orthodontists for Clear Aligner Brand Collaboration (Paid Partnership)
Aligner32 —United States
- Contract
- Remote
- Mid-level
- Communication skills
Quick Apply

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Marketing Director
JD Auto Corp —El Paso, TX
Valid driver's license with acceptable driving record. Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations,…
$100,000 - $150,000 a year
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Marketing Director

JD Auto Corp -
El Paso, TX

Quick Apply

Job Details

Full-time
$100,000 - $150,000 a year
6 days ago

Qualifications

Vendor relationship building
Bachelor's degree
Communications
Business Administration
Marketing analytics
Marketing operations

Full Job Description

Marketing Director

Department: Marketing
Reports To: Executive Leadership / Chief Operating Officer (COO) or President
FLSA Status: Exempt

Position Summary

The Marketing Director is responsible for planning, developing, implementing, and evaluating all marketing, advertising, branding, public relations, digital marketing, and community engagement initiatives for Viva Auto Group. This position leads the development of strategic marketing campaigns designed to increase brand awareness, drive vehicle sales, promote fixed operations, recruit talent, and enhance the customer experience across all dealership locations.

The Marketing Director collaborates with dealership leadership, manufacturers, outside advertising agencies, vendors, and internal departments to ensure marketing efforts support company objectives while maintaining manufacturer compliance and brand standards.

Essential Duties and Responsibilities

The essential duties include, but are not limited to:

Strategic Marketing

Develop and execute annual marketing strategies aligned with company objectives.
Create marketing campaigns that support new vehicle, used vehicle, service, parts, finance, collision center, and corporate initiatives.
Analyze market trends, customer demographics, and competitor activity.
Develop measurable marketing goals and key performance indicators (KPIs).
Prepare and manage departmental budgets.

Digital Marketing

Oversee dealership websites to ensure accuracy, compliance, and optimal customer experience.
Manage Search Engine Optimization (SEO) and Search Engine Marketing (SEM).
Coordinate online advertising campaigns.
Oversee social media strategy and content development.
Monitor online reputation management platforms and customer review responses.
Evaluate website traffic, lead generation, and conversion metrics.

Advertising & Branding

Maintain consistent branding across all dealership locations.
Coordinate television, radio, digital, print, billboard, direct mail, and social advertising.
Ensure compliance with manufacturer advertising guidelines.
Manage promotional events and seasonal campaigns.
Develop creative advertising concepts and messaging.

Community Relations

Build relationships with local organizations, schools, nonprofits, and business groups.
Coordinate sponsorships, charitable events, and community outreach programs.
Represent Viva Auto Group at community events when appropriate.
Promote dealership involvement through public relations initiatives.

Internal Communications

Support internal employee communications.
Assist Human Resources with recruitment marketing and employer branding initiatives.
Develop materials supporting employee engagement, recognition, and orientation programs.
Coordinate internal announcements and company communications.

Vendor Management

Manage relationships with advertising agencies, photographers, videographers, media partners, website providers, and marketing vendors.
Review contracts and marketing proposals.
Evaluate vendor performance and return on investment.

Analytics & Reporting

Monitor marketing performance metrics.
Analyze campaign effectiveness and return on investment.
Prepare monthly marketing reports for executive leadership.
Recommend adjustments based on data and performance trends.

Leadership

Lead and develop marketing team members.
Establish departmental goals and performance expectations.
Foster collaboration across all dealership departments.
Promote a culture consistent with Viva Auto Group's values.

Supervisory Responsibilities

May supervise:

Marketing Coordinators
Digital Marketing Specialists
Graphic Designers
Social Media Specialists
Videographers
Photographers
Marketing Assistants
External marketing vendors and agencies

Carries out supervisory responsibilities in accordance with company policies and applicable laws.

Qualifications

Education

Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Public Relations, or a related field preferred.

Equivalent dealership marketing experience may be considered.

Experience

Five (5) or more years of progressive marketing experience.
Automotive dealership marketing experience strongly preferred.
Multi-location marketing experience preferred.
Experience managing advertising budgets.
Experience with digital marketing platforms and analytics.

Knowledge, Skills & Abilities

Knowledge of:

Automotive retail marketing
Digital advertising
SEO/SEM
Social media platforms
Google Analytics
CRM marketing
Reputation management
Graphic design principles
Brand management
Public relations
Marketing analytics
Budget management

Ability to:

Lead multiple projects simultaneously.
Manage competing priorities.
Analyze marketing data.
Communicate effectively with executive leadership.
Build strong relationships with internal and external partners.
Exercise sound judgment and discretion.
Maintain confidentiality.
Present information professionally.

Computer Skills

Proficiency with:

Microsoft Office Suite
Google Workspace
CRM platforms
Digital advertising platforms
Social media management software
Website Content Management Systems (CMS)
Graphic design software (Adobe Creative Suite or Canva)
Marketing automation tools
Analytics platforms

Certificates & Licenses

Valid driver's license with acceptable driving record.

Physical Requirements

The employee is regularly required to:

Sit, stand, and walk for extended periods.
Use hands and fingers to operate computers and office equipment.
Speak and hear effectively.
Occasionally lift up to 25 pounds.
Travel between dealership locations as needed.

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

Working Conditions

Office environment with frequent interaction throughout dealership facilities.
Occasional outdoor work during dealership events.
Local travel between dealership locations.
Evening or weekend work may be required during promotions, community events, or special marketing campaigns.

Performance Expectations

Success in this role is measured by:

Increased qualified lead generation
Website traffic and conversion performance
Sales campaign effectiveness
Fixed operations marketing performance
Brand consistency
Community engagement
Recruitment marketing effectiveness
Customer satisfaction and online reputation
Budget adherence
Return on marketing investment (ROMI)

Equal Employment Opportunity

Viva Auto Group is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable federal, state, or local law.

Disclaimer

Pay: $100,000.00 - $150,000.00 per year

Work Location: In person

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digital marketing jobs in el paso tx

Marketing Director

Coordinator, Social Media & Marketing (ENTRY LEVEL)

Marketing Coordinator

Social Media Content Creator/Marketer

Marketing Director

Remote Social Media Manager

Sr. Marketing Data Analyst

Senior Director for Web and Online Marketing

Marketing Assistant

Digital Marketer

Digital Marketing Specialist

Paid Ads Specialist

Dentists / Orthodontists for Clear Aligner Brand Collaboration (Paid Partnership)

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