About IW Group
IW Group is the leading multicultural advertising and marketing agency with offices in Los Angeles, San Francisco, and New York. Named Ad Age’s 2025 Multicultural Agency of the Year and recognized by PRWeek for Best in Multicultural Marketing, IW Group produces culture-shaping campaigns for global and national brands.
IW Group drives impactful work by blending storytelling, cultural insight, and innovation to achieve measurable results. We represent multiple brands and deliver distinctive multicultural and cross-generational campaigns.
The Role
We’re seeking a curious, culturally fluent Junior Copywriter who can help turn insights into big, bold ideas; and those ideas into compelling stories across platforms.
This role is ideal for an emerging creative who thinks beyond headlines and captions. You should be energized by culture, deeply engaged with social media, and constantly paying attention to what Gen Z is watching, sharing, talking about, and moving on from. You’ll contribute to campaigns across social, digital, experiential, and TV/OLV, helping develop concepts that are culturally relevant, visually inspiring, and built for how audiences engage today.
You’ll work closely with art directors, designers, strategists and account teams to develop ideas from the initial brief through final execution. The right candidate can contribute original thinking, communicate ideas clearly, manage several assignments at once, and use AI and emerging creative tools to rapidly explore and bring concepts to life.
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Develop bold, culturally relevant ideas for campaigns, social content, digital experiences, activations, and TV/OLV.
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Turn strategic insights into clear creative concepts, campaign platforms, social-first ideas, and compelling stories.
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Write engaging copy across social media, digital, experiential, TV/OLV, presentations, and other brand touchpoints.
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Stay current on cultural conversations, entertainment, emerging creators, platform behaviors, memes, visual trends, and the rapidly evolving ways Gen Z engages with brands.
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Understand and adapt to each brand’s distinct voice while identifying opportunities to make the work feel fresh and culturally resonant.
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Collaborate closely with Strategy to ensure ideas are grounded in audience and cultural insights.
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Work with Account teams to understand client objectives, respond thoughtfully to feedback, and keep creative solutions aligned with the brief.
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Use generative AI and other emerging tools to explore ideas, develop visual references, prototype executions, and communicate creative thinking.
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Contribute to brainstorms, creative reviews, and working sessions.
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Manage multiple projects, assignments, and deadlines simultaneously in a fast-paced agency environment.
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Support projects from initial concept development through revisions, production, and final delivery.
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Edit and proofread work to ensure accuracy, clarity, consistency, and attention to detail.
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Support other members of the Creative department and contribute to a collaborative, curious, and generous team culture.
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0–2 years of experience as a copywriting intern, junior copywriter, creative intern, content creator, or similar role in an agency, brand, media, or related creative environment.
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A portfolio demonstrating conceptual thinking, writing ability, social fluency, and a point of view. Speculative, academic, independent, and self-initiated work is welcome.
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A genuine passion for advertising, storytelling, social media, entertainment, and culture.
- Strong attention to detail
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Knowledge of, or a strong interest in, AAPI communities, identities, and cultural nuances.
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Experience developing ideas or content intended for Gen Z audiences.
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Familiarity with generative AI tools for copy, image generation, video exploration, research, or rapid creative prototyping.
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Experience creating social content or maintaining a personal creative practice, such as writing, filmmaking, design, content creation, comedy, music, or cultural commentary.
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Familiarity with advertising production processes across social, digital, experiential, or video.
Benefits & Perks
- Hybrid work model (three in-office days per week)
- 20 PTO days annually
- 19 paid holidays (including Thanksgiving & Christmas week)
- Birthday off
- Year-round Flex Fridays (half-day Fridays)
- Competitive health, dental, and vision coverage
- Employer-sponsored Life Insurance, Accidental Death & Dismemberment (AD&D), and Long-Term Disability (LTD) coverage
- 401(k) with company match
- Cell phone reimbursement
- Parking and commuter benefits
- Employee referral program
- Collaborative, growth-oriented team environment
Company Culture
- Connectors: IW Group is a company founded with community at our core. We believe in building meaningful communities and encourage teams to connect with causes and missions that fuel their passions.
- Foodies: You will often find our teams sharing a meal. We love to explore new cultures and experiences through food and lived experiences.
- Explorers: Curiosity fuels our work. Whether it’s testing new technologies, visiting art galleries, or discovering local coffee shops, we encourage teams to follow their creative interests.
The Hybrid Work Model
- Work Model: IW Group supports a hybrid work schedule. Teams are required to work in-office at least three days per week, Tuesday through Thursday.
- Work Environment: This role is based primarily in the IW Group office and may also involve working at client sites or other designated locations.
- Work Hours: Project timelines may occasionally require extended hours, including evenings or weekends.
- Travel and Events: This role may involve working outside the office for client events and may include occasional travel beyond the local area, including national or international locations.
Physical Requirements
- Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling.
- Vision abilities required include close vision.
- Must be able to lift up to 15 pounds at times.
Equal Employment Opportunity
IW Group is committed to providing a safe, inclusive, and respectful work environment. IW Group provides equal employment opportunities for all employees and applicants without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state, or federal law.
NOTE: This job description is not intended to be a comprehensive list of all duties or responsibilities. Roles and responsibilities may change at any time, with or without notice. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions of the role.
