The Marketing & Communications Coordinator shares the heart of Hope Blooms through compelling storytelling, thoughtful marketing and engaging digital communications. This position manages the organization's public presence across platforms, creating mission-centered content that builds awareness, inspires engagement and strengthens community connection. Working closely with the Executive Director, who serves as the organization's brand owner, the Marketing & Communications Coordinator helps develop and execute communication strategies and creative initiatives while ensuring every communication reflects Hope Blooms' voice, visual identity and brand standards.
Reports to: Hope Blooms Executive Director
Location: Hope Blooms, 758 34th St. N., Suite O, Fargo, ND 58102
Commitment: 40 hours per week. Occasional evening and weekend commitments may be required.
Classification: Full time/exempt position
Compensation: $45,760 annual salary, 14 PTO days and 8 paid holidays, $25 monthly cell phone stipend. Mileage reimbursement for Hope Blooms-related travel. No other benefits are currently offered.
KEY RESPONSIBILITIES
- Plan and execute integrated marketing campaigns across digital, print and in-person channels under the direction of the Executive Director
- Create, edit and review written and visual communications, including standalone graphics, cohesive campaign assets, print materials and digital content that align with Hope Blooms' brand voice, visual identity and messaging standards
- Update the Hope Blooms website, including events, stories, blog articles, organizational metrics and impact data
- Attend Hope Blooms programs, volunteer experiences and community events to capture authentic stories, photography and video that reflect the mission and impact of Hope Blooms
- Build meaningful relationships with program participants, volunteers and community partners to respectfully capture stories and moments that inspire connection and demonstrate organizational impact
- Manage social media planning, content creation, scheduling and posting to engage supporters, volunteers and community partners
- Create and distribute segmented email newsletters tailored to different audiences and communication goals
- Create and edit engaging short-form video content, including reels and other platform-specific videos, for social media, fundraising campaigns and community storytelling
- Track and analyze communication and marketing performance, including social media analytics, website traffic, email engagement and media coverage to identify trends, measure impact and inform future communications
- Compile communication metrics, media impressions, organizational impact data and campaign results for reports, grant applications, board materials and other organizational communications
- Promote and maintain in-shop merchandising that supports brand awareness and community connection
- Promote public awareness of Hope Blooms and represent the organization as a spokesperson, when needed
Collaboration & Support
- Partner with the Executive Director and team members to execute marketing and communication initiatives that support organizational priorities, programs and events
- Provide creative and communication support across the organization, helping each team member effectively share programs, events and organizational initiatives
- Collaborate with staff and volunteers to capture meaningful stories while ensuring communications consistently reflect Hope Blooms' brand, voice and values
Other Duties
- Perform other duties and responsibilities as assigned by the Executive Director
IDEAL ATTRIBUTES
- Mission-driven with a passion for storytelling, creativity and community connection
- Exceptional writing, editing and proofreading skills with the ability to create polished, accurate content that adheres to Hope Blooms' brand voice, style guide and messaging standards
- Experience creating digital content, graphic design assets and short-form video for social media and other communication channels
- Strong visual storytelling skills with an eye for composition, compelling imagery and brand consistency
- Demonstrates professionalism, sound judgment and empathy when photographing and sharing stories of program participants
- Proficient in Microsoft Office and Google Workspace
- Experience with Canva, Adobe Creative Suite or other design tools a plus
- Familiarity with WordPress or other website management platforms
- Experience with email marketing platforms
- Highly organized with exceptional attention to detail and the ability to manage multiple projects while maintaining accuracy and consistency
- Positive, welcoming and professional communication style
- Comfortable speaking to groups and representing Hope Blooms at events or in the community
- Willingness to travel within the Fargo-Moorhead-West Fargo area and surrounding communities
- Ability to lift 50 pounds or more, as needed
- Possesses a valid driver's license and reliable vehicle
- Must pass a background check
HOW TO APPLY
Submit a cover letter, resume and three references.
ABOUT HOPE BLOOMS
Hope Blooms is a budding nonprofit that repurposes donated flowers by rearranging them into beautiful bedside bouquets and delivering them to community members in need. All with one message: you matter. We are dedicated to nurturing the social and emotional well-being individuals who are experiencing isolation, loneliness and hardship. Hope Blooms serve seniors in hospice care, nursing homes, long-term care facilities and assisted living and memory care centers. We also partner with many area nonprofits to serve the community shelters, food pantries, supportive housing, women's facilities, recovery centers, cancer centers and mental health facilities. Since its founding in 2016, Hope Blooms has created more than 120,000 moments of joy for community members in need.
Job Type: Full-time
Pay: $45,760.00 per year
Benefits:
Work Location: In person
