The Fayetteville Woodpeckers are more than just Minor League Baseball; the team operates Fayetteville's most unique event space and serves as one of the region's premier entertainment destinations. Beyond 66 home baseball games each season, Segra Stadium hosts over 200 events annually, including 30 nights of Holiday Lights, corporate meetings, military balls, banquets, proms, festivals, races, community celebrations, and private rentals.
The Special Events Manager is responsible for helping transform the ballpark into a year-round destination by creating exceptional experiences for every guest, whether they're attending a baseball game, a wedding reception, a holiday event, or a community gathering.
Diamond Baseball Holdings (DBH) is a one-of-a-kind sports and entertainment company that owns and operates an unmatched roster of Minor League Baseball clubs and premier venues in North America. We bring together baseball, must-see special events and community-driven experiences to create unforgettable moments for millions of fans each year. Across our stadiums and clubs, we're redefining what an amazing night out can be, from memorable outings built around America's pastime to immersive exhibition-style sporting events, innovative promotions, legendary concerts, cultural festivals, family entertainment and other unique experiences that bring people together.
With nearly 50 clubs and venues across the United States and Canada, DBH is home to some of the most beloved brands in MiLB, offering unique opportunities to build a career in sports, entertainment, hospitality and live events. Through our partnership with Major League Baseball, we help shape sponsorship, licensing and commercial opportunities that extend across all 120 MiLB markets, giving our teams the chance to make an impact on both a national and local level.
Whether you're joining one of our clubs or our back-office team, you'll be part of an organization that values creativity, collaboration and a shared commitment to delivering exceptional fan experiences while making a meaningful impact in the communities we serve.
The Fayetteville Woodpeckers are seeking an enthusiastic candidate to drive the development and management of the marketing, sales and execution of events and special events at Segra Stadium. This role will encompass the planning, execution and completion of events with a variety of associated accountabilities. This position has a strong emphasis in relationship building skills and requires personal drive, determination, and hard work in a fun, fast-paced environment.
Essential Job Duties & Responsibilities:
Act as the primary on-site contact for all non-MiLB events at Segra Stadium.
Work with all events from beginning to end including walk throughs, rate and contract negotiations, pre-event planning, food and beverage planning, staffing, load-in/out, event execution and post-event settlement.
Lead internal and external meetings as required, including but not limited to walkthroughs and tours of event spaces for clients and vendors, menu reviews, department meetings, staff meetings, pre-shift meetings, etc.
Organize and schedule internal staffing and working with 3rd party vendors for set-up, tear down and execution of events.
Cultivate a strong working relationship with all team departments, including, but not limited to, operations, grounds, food & beverage, marketing and sales.
Proactively solicit new business by making sales calls/presentations, attending trade shows, and engaging in other client prospecting, with the expectation of exceeding monthly and yearly revenue targets.
Work with other departments to create and market new business opportunities to existing client base; research, analyze and develop special event profit generating opportunities for both outside events and events around existing sports properties.
Work with the marketing department to create “events within events” to drive fan engagement, revenue and new business opportunities for baseball games.
Create leads and develop long term relationships in the event planning, production and promotion communities to enhance events.
Implement marketing plan and strategy for stadium outside events, including updating and maintaining all information on facility website, social media, and marketing materials with regards to rentals/events.
Work with the creative team to create compelling marketing materials for use in print, digital and trade shows to showcase the facility and its multitude of events we are capable of hosting.
Properly compile and distribute all pertinent event information in an effective and timely manner.
Provide superior customer service to clients before, during and after event.
Always demonstrate and promote a professional and positive attitude.
Create post event notes upon completion of every event.
Create, prepare and provide required reports to the General Manager including proformas, special event revenue reports, profit and loss statements and departmental projections for events.
Ensure all event payments are received and track all invoices pertaining to the event.
Work with stadium concessionaire on menu creation, menu customization, and execution of catering and staff needs for all events.
Complete other duties as assigned including tarp pulls and game duties.
