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Marketing Director

McKinley Park Care Center -
Sacramento, CA

Quick Apply

Job Details

Full-time
$130,000 - $160,000 a year
6 days ago

Benefits

Opportunities for advancement

Qualifications

Customer communication

Full Job Description

Director of Marketing & Business Development

McKinley Park Care Center | Sacramento, CA

$130,000 - $160,000 per year (DOE) ✅ Full-Time ✅ Healthcare Marketing Leadership Opportunity

Drive Growth. Build Partnerships. Make an Impact.

McKinley Park Care Center is seeking a dynamic and results-driven Director of Marketing & Business Development to lead our facility's marketing, community outreach, admissions growth, and public relations efforts. This key leadership role is responsible for increasing census, strengthening referral relationships, and promoting the exceptional care and services our skilled nursing facility provides to residents and families.

If you have a passion for healthcare marketing, business development, relationship building, and census growth, we'd love to hear from you.

What You'll Do

As the Director of Marketing & Business Development, you will:

Develop and execute strategic marketing initiatives to drive admissions and increase facility census
Build and maintain strong referral relationships with hospitals, physicians, case managers, discharge planners, and community organizations
Represent McKinley Park Care Center within the healthcare community through networking events, community outreach, and industry partnerships
Lead public relations efforts to enhance facility visibility and reputation
Create marketing materials, promotional campaigns, presentations, and community education programs
Collaborate with department leaders to ensure exceptional customer service and patient satisfaction
Track marketing performance metrics and referral activity to identify growth opportunities
Coordinate internal communications, newsletters, events, and community engagement initiatives
Assist with customer satisfaction programs and resident/family engagement efforts
Monitor healthcare market trends and competitor activity to support strategic planning
Ensure compliance with HIPAA, privacy regulations, and facility policies regarding information sharing

Qualifications

Required

Bachelor's Degree in Marketing, Business Administration, Communications, Healthcare Administration, or related field

Five (5) years of healthcare marketing, business development, admissions, or public relations experience in lieu of degree

Preferred

Skilled Nursing Facility (SNF), Post-Acute Care, Rehabilitation, Long-Term Care, or Healthcare Marketing experience
Proven success developing referral relationships and growing census
Strong presentation, communication, and relationship-building skills
Experience working with hospitals, health systems, case managers, and community partners
Proficiency with Microsoft Office Suite
Ability to analyze data and develop effective growth strategies

Why Join McKinley Park Care Center?

At McKinley Park Care Center, we are committed to delivering outstanding care while creating a supportive environment for our residents, families, and team members. We believe that strong community relationships and exceptional service are the foundation of our success.

We Offer

Competitive salary: $130,000 - $160,000 annually
Leadership opportunity with direct impact on facility growth
Supportive and collaborative team environment
Career advancement opportunities
Meaningful work that positively impacts patients and families

Ideal Candidates May Have Experience As:

Director of Marketing
Healthcare Marketing Director
Director of Business Development
Admissions Director
Census Development Director
Clinical Liaison
Community Relations Director
Healthcare Sales Executive
Post-Acute Business Development Manager
Skilled Nursing Facility Marketing Director

Apply Today!

Join McKinley Park Care Center and help us grow our mission of providing exceptional care while building lasting relationships throughout the healthcare community.

McKinley Park Care Center is an Equal Opportunity Employer.

Pay: $130,000 - $160,000 per year DOE.

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other legally protected status.

Quick Apply

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I want to receive the latest job alert for marketing director in folsom ca

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Director of Marketing & Business Development

McKinley Park Care Center | Sacramento, CA

Drive Growth. Build Partnerships. Make an Impact.

What You'll Do

Qualifications

Required

Preferred

Why Join McKinley Park Care Center?

We Offer

Ideal Candidates May Have Experience As:

Apply Today!

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