Field Marketing Manager — Door-to-Door Appointment Setting (Team Lead)
Primary Solutions Corp | Maryland Market
Role Snapshot: Lead a team of field marketers who engage homeowners, qualify needs, and set appointments for our sales team. You’ll coach in the field, manage KPIs, and build a consistent, brand-aligned operation.
THIS ROLE IS PERFORMANCE-DRIVEN
We’re building a high-performance field marketing organization—with clear standards, coaching, and accountability.
This is a hands-on field leadership role. You will:
- Lead daily field execution and hit appointment targets through coaching and pacing
- Train and develop new hires; reinforce scripts, quality, and professionalism
- Implement field systems, track KPIs, and hold the team accountable
If you prefer a primarily desk-based management role with minimal field time, this position will not be a fit.
If you want to build, lead, and win with a team that takes the craft seriously, keep reading.
THE ROLE:
You will lead and develop a team of Field Marketers who:
- Engage homeowners professionally in the neighborhood (door-to-door)
- Qualify homeowner needs and confirm project interest
- Set qualified appointments for the sales team
This is a field-first role. You will:
- Work alongside the team in the field and coach live conversations
- Run structured training (roleplay, objection handling, quality standards)
- Track KPIs, review results daily, and reinforce accountability
Success is measured by qualified appointments set, team consistency, and adherence to our process—not activity without outcomes.
CORE STANDARDS FOR THIS ROLE:
We maintain a professional standard across the team. The core expectations include:
- Reliable attendance and punctuality
- Coachable leadership style; ability to train and develop others
- Process discipline: follow systems, scripts, and brand standards
- Professional conduct and integrity with homeowners and the team
- Accurate reporting: ensure every interaction and outcome is logged; manage to KPIs
If these standards feel aligned with how you lead, you’ll do well here. If not, it may be difficult to thrive long-term.
EXPECTATIONS:
You will be expected to deliver consistently in the following areas:
Key Responsibilities
- Coach in the field daily and reinforce a consistent, professional customer experience
- Ensure team readiness (tools, uniforms, territory plan) and enforce standards
- Drive daily production (doors, conversations, qualified appointments) against targets
- Track and communicate KPIs; identify gaps and execute corrective coaching
- Run structured training (onboarding, roleplay, objection handling) and certify new hires
- Manage performance: recognize top performers, coach developing reps, and make timely staffing decisions
COMPENSATION:
- Base pay + performance incentives (team-based overrides)
- Bonuses tied to qualified appointments, quality, and team consistency
- Clear growth path for top performers into senior field leadership
BENEFITS & PERKS:
- W2 position
- Health, Dental & Vision insurance
- Paid time off (PTO)
- Retirement plan
- Paid training and structured onboarding
WHY PRIMARY SOLUTIONS CORP???
We don’t just hire—we develop leaders who can run a repeatable, professional field operation.
- Structured onboarding and training system
- Clear expectations and measurable performance
- Real growth opportunity into senior leadership
- Team-first, performance-driven culture
Our systems are designed to create repeatable results—clear expectations, measurable coaching, and a team culture built on integrity.
This role is straightforward—but it requires consistency, professionalism, and comfort with field execution.
- You will operate in a rejection-based environment and keep standards high
- You will be accountable to measurable outcomes and team performance
If you’re the right leader, this is a chance to build a team, grow your income through performance, and advance with a company that invests in field marketing done the right way.
Pay: $70,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Mileage reimbursement
- On-the-job training
- Opportunities for advancement
- Paid time off
- Paid training
- Professional development assistance
- Referral program
- Vision insurance
Application Question(s):
- What targets would you set for doors, conversations, and qualified appointments—and how would you coach the team to hit them?
License/Certification:
- Drivers License (Required)
Work Location: Hybrid remote in Frederick, MD 21702
