Join Our Team at The National Shrine of St. Elizabeth Ann Seton (Seton Heritage Ministries) as our Director of Marketing and Communications!
Are you a strategic, mission-driven marketing leader passionate about storytelling, brand development, and audience engagement? At Seton Heritage Ministries, we know that meaningful work is about more than a job description- it’s about purpose, environment, and the opportunity to make a lasting impact. We offer a mission-centered workplace where collaboration is valued, creativity is encouraged, and your work directly contributes to sharing the story and legacy of the Shrine. Team members benefit from a supportive culture, opportunities for meaningful and visible impact, flexibility where operationally feasible, generous paid time off, the chance to do work that is both professionally rewarding and personally fulfilling, and more!
We are seeking a collaborative and creative Director of Marketing and Communications to lead all aspects of marketing, communications, branding, public relations, and audience engagement for the Shrine. This role is responsible for shaping how the Shrine tells its story across all platforms- including digital and print marketing, social media, website content, email marketing, media relations, advertising, destination marketing, and internal communications- while ensuring consistency, creativity, and alignment with organizational goals.
The Director serves as both a strategic leader and hands-on creative director, providing vision and oversight for marketing initiatives while guiding the development of high-quality content, design, video, photography, and digital experiences. Working closely with Shrine leadership, staff, vendors, agencies, and partner organizations, this role ensures cohesive messaging, strong brand management, and measurable marketing results.
A bachelor’s degree in Marketing, Communications, Public Relations, Journalism, History, or a related field (or equivalent professional experience) is required, along with 5-10 years of progressive experience in marketing, communications, public relations, or related fields, including strategic leadership responsibilities. Candidates should have demonstrated experience developing and executing comprehensive marketing and communications strategies that drive engagement, strengthen brand presence, and support organizational objectives.
Key Responsibilities
- Develop and lead a comprehensive marketing and communications strategy that advances the Shrine’s mission, visibility, fundraising efforts, and visitation goals.
- Serve as steward of the Shrine’s brand, ensuring consistent messaging, storytelling, visual identity, and audience experience across all channels.
- Provide creative leadership and direction for marketing campaigns, content, messaging, design, video, photography, and digital experiences.
- Lead the development and execution of integrated marketing campaigns supporting pilgrimages, events, fundraising, visitor engagement, and destination marketing initiatives.
- Oversee content strategy and creation across social media, email marketing, advertising, print materials, website content, and other communications platforms.
- Direct compelling storytelling initiatives that highlight the experiences of donors, pilgrims, visitors, volunteers, and the broader Shrine community.
- Manage external agencies, contractors, and vendors to deliver high-quality creative assets, campaigns, and marketing initiatives.
- Oversee website strategy, content, and user experience to ensure engaging, accurate, and mission-focused digital communications.
- Lead public relations efforts, including media outreach, press materials, and coordination of media opportunities with Shrine leadership.
- Build and maintain relationships with media partners, Catholic organizations, tourism partners, community organizations, and other key stakeholders.
- Analyze marketing performance, audience engagement, and campaign effectiveness to inform strategy and continuous improvement.
- Partner closely with Shrine leadership and cross-functional teams to ensure communications support organizational priorities, visitor experiences, and internal engagement.
Qualifications
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, History, or a related field (or equivalent professional experience).
- 5–10 years of progressive experience in marketing, communications, public relations, or a related field, including strategic leadership responsibilities.
- Proven success developing and executing integrated marketing and communications strategies.
A Plus If You Have
- Experience in nonprofit, religious, tourism, cultural, heritage, or other mission-driven organizations.
- Agency, advertising, brand marketing, journalism, or public relations experience.
- Familiarity with Catholic organizations, pilgrimage promotion, heritage tourism, destination marketing, and/or WordPress.
Physical Requirements
- Ability to sit, stand, or walk for extended periods.
- Ability to use a computer for extended periods with sufficient visual acuity for editing and content review.
- Ability to climb stairs.
- Ability to move and evaluate visual content and design elements effectively.
- Ability to work in environments requiring extended focus and occasional mobility throughout the site.
Schedule
- Full-time, 40 hours per week. The typical schedule is Monday through Friday, with flexibility to support occasional evening or weekend events, campaigns, pilgrimages, and other organizational initiatives.
- This position allows for a hybrid work schedule of three days on-site and two days remote each week. Additional on-site presence may be required based on organizational priorities, events, meetings, or public-facing activities.
Seton Heritage Ministries is an equal opportunity employer. Our policy is to select the most qualified individuals for employment based on their skills, education, training, and experience relevant to the position. We are dedicated to fostering a workplace where all candidates and employees feel welcome, respected, appreciated, and supported.
Job Type: Full-time
Pay: $90,000.00 - $100,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Parental leave
- Professional development assistance
- Retirement plan
- Tuition reimbursement
- Vision insurance
Application Question(s):
- Please upload or provide 2–3 work samples that best represent your experience. Examples may include campaign work, social media or email content, branding initiatives, publications or articles, website/digital content, strategic campaign overviews, or fundraising/destination marketing materials. You can upload them in your application. If you need assistance in doing so, please reach out via email at [email protected].
- Please describe your background in marketing, communications, public relations, or related fields, including your experience with strategic leadership responsibilities. We’re especially interested in learning how your experience has prepared you for this type of role and why you feel you would be a strong fit for this position.
- Do you have any relatives or friends who work for the Company? If yes, who and where do they work?
- Please share two or three dates and times that work for a 30-minute video screening in the next week or two.
Work Location: Hybrid remote in Emmitsburg, MD 21727
