Overview
Bethlehem Christian Academy is accepting applications for a Social Media & Content Specialist position. This is a creative, high-energy role for someone who genuinely loves social media: how it works, what drives results, and how to build an audience that cares. We are looking for someone who gets excited thinking about content, pays attention to what's performing on the algorithm, and walks onto a campus and immediately sees the stories worth telling.
The ideal candidate is creative and hardworking. Someone who loves the craft and takes pride in seeing ideas from concept to post. This position works closely with the Communications Director bringing their own creativity while supporting and executing the broader communications vision for BCA. If you care deeply about the details, love collaborating, and are energized by doing meaningful work for a community you believe in, this is a great opportunity for you! Please attach your resume, a brief cover letter, and a portfolio link (Instagram, personal website, Google Drive, etc.) showcasing your Social Media Posts, photography, and design.
Responsibilities
Social Media Management & Strategy
- Manage BCA’s social media presence across Instagram, Facebook, X (Twitter), YouTube, and potentially TikTok, with active, strategic ownership of each platform
- Demonstrate deep platform fluency: understanding how each algorithm ranks and distributes content, what signals boost or suppress reach, how Reels differ from carousels differ from Stories in terms of distribution, and how to use each format to its maximum potential
- Understand social media conversions end-to-end: how content drives profile visits, website clicks, inquiry from submissions, event signups, and admissions interest, connecting content performance to real outcomes
- Identify trends early (trending audio, viral formats, emerging content styles) and evaluate whether the content aligns with BCA’s brand before executing
- Post stories daily by walking campus and capturing student life as it naturally happens
- Maintain cohesive bios, pinned content, highlights, profile aesthetics, and overall platform health across every channel
- Follow the content calendar consistently
- Schedule and queue content using social media management platforms (Metricool, Meta Suite, or equivalent)
- Engage with the audience by “Liking” comments and responding to comments, DMs, story replies, and tags in a warm, timely, on-brand BCA way. Build community intentionally
- Escalate admissions inquires, sensitive messages, or concerns to the Communications Director immediately
Content Creation: Camera and iPhone
- Capture photo and video on a Canon DSLR/mirrorless camera across all campus environments: athletics, classrooms, fine arts, chapel, events, and daily student life
- Camera experience is required: know how to operate in manual mode, adjust for lighting conditions, and deliver consistent, high-quality results
- Capture and create content on iPhone with equal intentionality: Reels, Stories, short-form video, and day-in-the-life content
- Edit photos using Adobe Lightroom to maintain a clean, consistent BCA visual aesthetic
- Edit video in Adobe Premiere Pro at an entry/medium proficiency level for short-form and longer-form content
- Shoot and edit scroll-stopping Instagram/Facebook Reels with strong hooks, pacing, sound selection, and storytelling instincts
- Experience in Canva is required: Photoshop and Illustrator experience is a plus
- Create event flyers, social graphics, Stories templates, birthday posts, and printable design pieces that are on-brand and ready to deploy
- Quality-check all design work before publishing or printing, ensuring quality representation of BCA
Analytics & Reporting
- Review post, reel, story, and platform performance weekly, going beyond just likes and looking at reach, impressions, saves, shares, profile visits, link clicks, and follower growth
- Understand what the numbers actually mean: why one reel received 10x the reach, what made a post underperform, and how to use that data to make the next piece better
- Track conversion indicators: how social content connects to website traffic, inquiry form submissions, event attendance, and admissions pipeline activity
- Use Googe Analytics, Meta Business Suite, Meta Ads Suite, and platform-native analytics fluently
- Ability to build a simple performance summary to discuss during check-ins with the Communications Director, covering insights, wins, and adjustments from the week
- Identify content trends over time (what formats, topics, and styles consistently perform) and use that data to refine the strategy proactively
- Monitor competitor and peer school accounts to stay aware of what others are creating on all platforms
Content Sourcing & Planning
- On behalf of the Communications Director, contact teachers, coaches, and staff to identify and schedule content opportunities before they happen
- Coordinate shoot schedules, event coverage, and classroom visits on behalf of the Communications Director
- Maintain a running, organized list of upcoming content ideas, events, and story opportunities
- Plan multi-purpose content: one capture session should yield a Reel, Instagram post, Facebook post, Stories, blog taking points, and newsletter material
- Strategize and Plan ahead: ability to assess months in advance about events, milestones, etc. that are worth capturing
Design & Brand Compliance
- Always Uphold BCA’S visual identity: fonts, colors, logos, tone, and terminology
- Adapt brand guidelines consistently across social, print, and digital formats
- Design print-ready materials for events, athletics, fundraisers, and seasonal campaigns
- Support small website content updates and refreshes as directed
Asset Management & Organization
- Organize and archive all photos, video, and audio assets in a shared storage system (cloud and/or physical device) with consistent naming conventions and folder structure
- Help maintain an organized, accessible content library, ensuring all assets can be obtained by anyone on the team
Support & Administrative
- Act as a direct assistant to the Communications Director when needed, coordinating logistics, gathering information, or handling follow-up tasks as assigned
- Work in Microsoft Outlook and Office 365 Suite for scheduling, communication, and documentation
- Work inside a project management platform (ClickUp or equivalent) to track tasks, deadlines, and content schedules and keep work visible to the team
- All other duties as assigned
Schedule & Work Expectations
BCA desires to have all student life captured which includes daily classroom life and extracurricular activities requiring this role to be someone with a passion and desire to capture all moments seamlessly. The Social Media & Content Specialist position is a full-time, salaried position at 40 hours per week. Hours are flexible and built around the school calendar.
- Hours are established with the Communications Director and adjusted seasonally based on the school calendar
- Evening coverage for school events, athletic competitions, and fine arts performances is part of the role, and often where the best content is obtained
- Event nights can potentially run until 8:00-10:00pm. Advance notice will be given as much as possible to help with planning
- This is a campus-based position. Being present on campus daily is a necessity
Requirements
- Be at least 18 years of age
- 2-4 years of hands-on experience in social media management, content creation, or a related marketing role
- 2 (+) years of photography experience with a camera (Canon preferred)
- Entry/Intermediate video experience on a dedicated camera & iPhone
- A strong portfolio of Reels, photography, graphic design, and social media work
- Experience using social media analytics to guide content decisions
- A working knowledge of basic marketing: brand awareness, audience targeting, and conversions
- Ability to positively interact with children, parents, and staff in a pleasant, friendly manner
- Complete Background check, CPR, First Aid, and other required health and safety trainings
Essential Expectations
- Overtly support and act in accordance with the school's Statement of Faith, mission, purpose, and philosophy
- Uphold the school’s professional standards of personal presentation, punctuality, professional courtesy, and discretion
- Maintain professional credentials and/or certification, as appropriate
- Comply with all school policies and procedures as outlined in the BCA Personnel and Policy Manual
- Authentically engage in self-reflection and annual personal and professional growth. This includes written goals and progress towards those goals
- Honor the confidentiality of school, student, family, and employee information
- Maintain Christian character and professional demeanor on and off campus
- Represent the school effectively to its constituents
- Work effectively and collegially with administrators, faculty, and other staff
- Perform duties and responsibilities as provided in your job description and as assigned
Personal Qualities
- Have received Jesus Christ as his/her personal Savior, maintaining a growing relationship with Christ.
- Believe that the Bible is God’s Word and standard for faith and daily living
- Be in whole-hearted agreement with the school’s Statement of Faith and BCA’s philosophy of Christian education
- Be a Christian role model in attitude, speech, and actions toward others
- Be a member in good standing at a local evangelical church that has a Statement of Faith in agreement with the school’s Statement of Faith
- Should reflect a balanced quality lifestyle evidenced by personal habits: spiritually, physically, emotionally, and mentally
- Should be consistent in decision making
- Meets everyday stress with emotional control and stability, objectivity, and optimism
- Have skills to establish strong rapport with all stakeholders and the community through positive representation
Public/School Relations
- Work with the other administration and team members to create a unified K-12 school program
- Strives to implement a positive, encouraging culture and communicate the positive aspects of our school program to the public in word and deed
- Having conversations and positive interactions with parents
- Relate joyfully with students
- Must work as a team player, assisting other faculty/staff for the good of all students and the school
- Must display/communicate support for the school and administration to staff, parents, and the community
- Follow the policy of Matthew 18 regarding disagreements or conflict
- Have a love for children and families
Professional Growth
- Continuing professional growth through attendance at workshops, seminars, conferences, and/or advanced course work at institutions of higher learning as requested
- Maintains membership and any other appropriate professional organizations if applicable
Physical Demands/Working Environment
- Ability to perform physical demands: significant lifting (up to approximately 30 pounds and occasional lifting of equipment and/or materials weighing up to 50 pounds may be required) carrying, pushing, and/or pulling; some climbing and balancing; frequent stooping, and kneeling. Other physical activities may be required
- The job requires 5% sitting, 50% walking, and 45% standing
- Must be able to stand for extended periods of time, bend, kneel, and reach to store/retrieve supplies
- Vocal communication is required for expressing or exchanging ideas by means of the spoken word; hearing is required to perceive information at normal spoken word levels
- Visual acuity is required for preparing and analyzing written or computer data, determining the accuracy and thoroughness of work, and observing general surroundings and activities
- Daily personal and close contact with children to provide classroom management and learning environment support is required on assigned days
- Regular contact with other staff members and building administrator(s) is required
- The job is performed under some temperature extremes and under conditions with some exposure to risk of injury and/or illness
Pay: $35,000.00 - $40,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
Work Location: In person
