POSITION SUMMARY
Salary +Commission role
The Event Sales Manager is responsible for driving private event revenue across a diverse mix of social, corporate, nonprofit, and wedding events at a high-volume destination venue. This role requires consistent weekend availability, proactive sales outreach, and ownership of revenue growth through both inbound and outbound sales efforts.
The Event Sales Manager serves as the primary client contact from inquiry through execution, acting as a strategic advisor while balancing client vision, revenue goals, and operational execution. Success in this role requires comfort in a fast-paced, high-touch event environment, a strong sales mindset, and the ability to manage multiple events concurrently while maintaining exceptional service standards.
This position plays a critical role in expanding market segments, deepening existing relationships, and contributing meaningfully to increased revenue goals for 2026 in alignment with broader regional and national objectives.
A successful candidate will be team-oriented, enthusiastic, and have a solid understanding of event revenue generation.
WORK SCHEDULE & EXPECTATIONS
● This role requires an average of approximately 50 hours per week, particularly during peak event seasons.
● Heavy weekend availability is required, including most Fridays and Saturdays and select Sundays, based on event volume.
● Evening and holiday work is expected to support site tours, client meetings, and on-site event execution.
● While schedule flexibility may be available during off-peak periods, weekend coverage is a core and ongoing expectation of this role.
MINIMUM QUALIFICATIONS
● Minimum 5+ years of experience in event sales, hospitality sales, or a related field.
● Proven ability to proactively prospect, nurture, and close private event business.
● Demonstrated success managing a diverse portfolio of events with varying timelines and complexity.
● Strong consultative sales skills with the ability to guide pricing, scope, and enhancement conversations.
● Exceptional written and verbal communication skills with clients and internal stakeholders.
● Strong organizational skills, attention to detail, and follow-through in a deadline-driven environment.
● Proven revenue forecasting, budgeting, and goal-tracking experience.
● Appreciation and working knowledge of food, beverage, wine, and hospitality operations.
● Proficiency in Microsoft Office (Word, Excel, Outlook); CRM and event management systems preferred.
● Bachelor’s degree preferred.
● Ability to reliably work a non-traditional, weekend-heavy schedule.
OVERVIEW OF RESPONSIBILITIES
Sales, Outreach & Revenue Growth
● Proactively source, solicit, and close private event business across social, corporate, nonprofit, and wedding segments.
● Execute intentional outbound outreach to planners, corporations, community partners, and new market segments.
● Build and maintain a strong pipeline aligned with annual and multi-year revenue goals, including increased targets for 2026.
● Strategically price, negotiate, and contract events while maintaining profitability and brand standards.
● Identify and act on upsell and enhancement opportunities to maximize revenue per event.
Client Management & Event Planning
● Serve as the primary client contact from contract through event execution.
● Conduct site tours, client meetings, tastings, and planning conversations.
● Guide clients through menus, beverage packages, floorplans, timelines, and logistics.
● Maintain clear, timely, and professional communication throughout the planning process.
Internal Collaboration & Execution
● Create, maintain, and present detailed Banquet Event Orders (BEOs) and client files.
● Partner closely with Operations, Culinary, Winery, and FOH teams to ensure seamless execution.
● Participate in weekly production and BEO meetings.
● Be present on-site for key events, particularly weekends, to support setup, execution, and client experience.
● Serve as a bridge between clients and on-site leadership to ensure alignment and accountability.
Reporting, Administration & Strategy
● Collect deposits, balances, and addenda; coordinate with Accounting as needed.
● Maintain organized department systems, files, and shared resources.
● Track and analyze weekly and monthly sales performance against goals.
● Contribute insights and ideas to improve sales strategy, expand market reach, and drive year-over-year growth.
● Support special projects and initiatives tied to broader venue and regional objectives.
● Other duties, projects, and tasks as per business need.
This job description is a general outline of job requirements and duties and may not include all job functions that may be required. This list is not exhaustive, is subject to change, and employees are expected to assume any and all reasonably assigned duties whether or not they are listed here. This job description is subject to change with or without notice. This document does not create an employee contract, expressed, implied or otherwise and does not alter the “at will” employment relationship between the employer and associate. I acknowledge that I have received a copy of my job description and I understand what is expected of me as an employee. I understand that failure to meet the expectations outlined in the job description may result in disciplinary action up to and including termination.
Pay: $65,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Employee discount
- Flexible schedule
- Health insurance
- Health savings account
- Life insurance
- Paid time off
- Parental leave
- Vision insurance
Work Location: In person
