Top 16 Sr. manager consumer insights Jobs in Grand Rapids Mi

Sr. Manager - Consumer Insights
BISSELL Homecare —Grand Rapids, MI
- Full-time
- 6 years
- Bachelor's degree
- Experience equivalent to degree accepted
Brand Manager
Founders Brewing Co. —Grand Rapids, MI
- Marketing
- Mid-level
- Analysis skills
- Paid parental leave
- Paid holidays
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Senior Brand Manager
Tend.Harvest.Cultivate. —Grand Rapids, MI
- $85,000 - $100,000 a year
- Full-time
- Remote
- Senior level
- Leadership
Consumer Analytics Senior Manager Rockford, MI
Wolverine Worldwide —Rockford, MI
- Hybrid work
- Office
- 8 years
- Travel
Brand Manager
Avery Brewing —Grand Rapids, MI
- Marketing
- Mid-level
- Analysis skills
- Paid parental leave
- Paid holidays
Quick Apply
Loan Review Senior Consultant
Crowe —Grand Rapids, MI
- $76,200 - $151,000 a year
- Full-time
- Mid-level
- 3 years
- Finance
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2d
Senior Manager, Sales Strategy & Retail Development - Merrell Rockford, MI
Wolverine Worldwide —Rockford, MI
- Hybrid work
- 7 years
- Sales
- Marketing
Audit Senior Associate - Commercial Services
Crowe —Grand Rapids, MI
- $70,600 - $139,800 a year
- Full-time
- Hybrid work
- CPA
- Customer service
- Research
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Digital Experience Analytics, Senior Manager Rockford, MI
Wolverine Worldwide —Rockford, MI
- Hybrid work
- Computer science
- Computer Science
- 5 years
Pricing and Sales Strategy_ Senior Manager, Strategy, Growth, and Transformation
Deloitte —Grand Rapids, MI
- Full-time
- Public speaking
- Bachelor's degree
- Team management
Senior Demand Planner Rockford, MI
Wolverine Worldwide —Rockford, MI
- Hybrid work
- Microsoft Excel
- Office
- Travel
Director, Brand Protection Rockford, MI
Wolverine Worldwide —Rockford, MI
- Hybrid work
- Office
- Analysis skills
- Travel

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sr. manager consumer insights jobs near grand rapids mi

Sr. Manager - Consumer Insights

BISSELL Homecare -
Grand Rapids, MI

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Job Details

Full-time

Qualifications

Quantitative applied research
Qualitative data analysis
Tooling
Team leadership
Research project design
Bachelor's degree
Vendor relationship management
Managing projects
Qualitative research design
Quantitative analysis

Full Job Description

Overview:

Do you love learning about consumers and applying those insights to make an impact? Are you passionate about collaborating with others and succeeding as a team? Do you love pets and learning about pets?

The Sr. Manager – Consumer Insights plays a key role as the voice of the consumer to help the organization make fact-based, consumer-driven decisions that will positively impact the business, products, and the brand. Consumer is at the center of BISSELL core values.

This role is responsible for leading an insights team focused on product development, validation and optimization while also being a thought leader in key organizational strategy areas centered or inspired by the consumer. The role is equally accountable for hands-on insight generation, directly producing high-quality consumer research and analysis, and for standing up new capabilities including AI-powered and automated approaches that enhance the speed, scale, and impact of insights delivery.

Responsibilities:

Integral to driving strategy & alignment with multi-functional partners to identify key category and initiative insight needs and ensure research drives organizational impact.
Represents consumer insights in critical organizational forums and leadership meetings; serves as the consumer and category expert voice in tactical and strategic discussions, communicating through working sessions, presentations, and written deliverables.
Directly manages a primary insights team responsible for all product development research including innovation, commercialization, and foundational category insight areas.
Builds and develops a high-impact consumer insights team through intentional coaching, clear goal-setting, and creating an environment where strong learning construction, output analysis and storytelling are expected and rewarded.
Drives clear research objectives, decision criteria, and analytic strategy to meet business objectives across the team’s responsibilities.
Expert in qualitative and quantitative research methods; selects the right approach for each business question, manages research suppliers, leverages internal capabilities and drives competitive rigor in vendor selection.
Manages a complex global research portfolio, including multiple concurrent projects, within the Consumer Experience budget.
Influences others where formal authority doesn’t exist; drives the organization to act on consumer findings and make sound decisions about research investment and direction.
Champions new and innovative research approaches; leads the adoption of AI-powered and automated tools and workflows to improve the speed, efficiency, and quality of insights delivery.
Operates with strong business and category acumen to link research and insights to business decisions and action.
Performs other duties as assigned or deemed necessary.

Qualifications:

REQUIRED EXPERIENCE/EDUCATION

Degree minimum: Bachelor’s Degree
Specific concentration: Market Research or related degree
Experience level: 8+ years’ Primary Research experience and 6 years’ Insights experience.

SPECIALIZED TRAINING/EDUCATION PREFERRED

MBA or related advanced degree preferred

SKILLS REQUIRED

Outstanding knowledge of quantitative suppliers and a strong understanding of qualitative research tools and approaches, as well as proven experience in leading quantitative research design, implementation, and analytics.
Solid verbal and written communication skills, as well as strong interpersonal skills.
Excellent project and time management skills.

Apply Now

Refine Your Search

sr. manager consumer insights jobs in grand rapids mi

Sr. Manager - Consumer Insights

Brand Manager

Senior Brand Manager

Consumer Analytics Senior Manager Rockford, MI

Brand Manager

Loan Review Senior Consultant

Senior Manager, Sales Strategy & Retail Development - Merrell Rockford, MI

Audit Senior Associate - Commercial Services

Digital Experience Analytics, Senior Manager Rockford, MI

Pricing and Sales Strategy_ Senior Manager, Strategy, Growth, and Transformation

Senior Demand Planner Rockford, MI

Director, Brand Protection Rockford, MI

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