POSITION TITLE: Director of Enrollment & Recruiting
COMPENSATION RANGE: 65,000.00 - 68,000.00 USD per year
EMPLOYMENT CLASSIFICATION: Professional Administrative
DEPARTMENT: Dean Col Perf & Vis Arts Office
TARGET HIRE DATE: 7/1/2026
BENEFITS: UNC’s Career Hub
Candidates must have valid U.S. work authorization at the time of application; UNC cannot provide H-1B sponsorship at this time.
To ensure full consideration, applications must be received by 11:59pm (MT) on June 10, 2026.
Position Summary:
The College of Performing and Visual Art’s Director of Recruitment & Enrollment is the leader in all aspects of
undergraduate and graduate recruitment and enrollment and is instrumental in creating and advancing the College’s
strategic enrollment plan. The Director of Recruitment & Enrollment is the face of the College and the first point of
contact for prospective students and their support people. The position works with prospective students, undergraduate
and graduate, to inform them about PVA academic programs, connect them to department faculty, and to elucidate the
college search process. The performing and visuals arts admission process is quite nuanced and complicated with a
myriad of moving parts. The Director must not only have extensive knowledge of the process, but a clear understanding
of all the complexities that go into prospective students’ decisions when deciding which prestigious performing or
visual arts program to attend. Such factors can include: the way in which a recruitment representative communicates
with the student and if they understand them as an artist, the importance of getting to know the faculty they will be
learning from, the amount of private instruction offered, a sense of community and belonging, performance/exhibition
opportunities, scholarships, and more. The Director of Recruitment & Enrollment also advises individual Schools within
the College of Performing and Visual Arts on best recruitment and enrollment practices and provides guidance to
departments in setting enrollment goals.
The Director of Recruitment & Enrollment works with UNC’s Office of Admissions to align the College’s recruitment
goals with that of the University. The Director of Recruitment & Enrollment develops and implements recruitment
events, including college and school-specific events such as Exploring Arts Day, High School Theatre Festival, PVA
Open House, and more. This position is also responsible for the coordination, scheduling, and execution of the School
of Music and School of Theatre Arts & Dance’s Audition Days. The Director of Recruitment and Enrollment plans and
hosts 6-7 Audition Days annually so that over 1500 prospective students can audition and/or interview for their chosen
program, experience campus, and interact with faculty, staff, and current students. A prospective student’s experience
on the audition day is often a main determining factor in their college decision, so it is crucial the Director of
Recruitment & Enrollment have a sharp attention to detail, ability to utilize technology for the intricate scheduling
process, and possess an overall dedication to the student experience.
In addition, this role develops and maintains recruitment and enrollment data and creates and manages information
systems to track recruitment efforts. It is crucial the Director of Recruitment & Enrollment make data-informed
recruitment and enrollment decisions, by monitoring yield numbers, creating program benchmarks, and keeping up to
date on national enrollment trends. As a part of the enrollment portion of the position, the Director of Recruitment &
Enrollment works with each School Director to determine effective yield strategies unique to each program and
collaborates with the Director of Advising to minimize student melt and maximize student engagement between the
point of confirmation and enrollment.
Fiscal responsibility is key for this position as the Director of Recruitment & Enrollment manages the PVA recruitment
budget as it relates to events, travel, student employment, swag purchases, etc. It is pertinent the Director closely
monitors the budget and makes fiscal decisions that benefit the college and schools equally.
The Director of Recruitment & Enrollment directs the PVA Ambassador program, supervising and providing
professional development for a team of student staff. In addition, the position will supervise and guide a Graduate
Assistant and Student Faculty Support Specialist who will aid in recruitment and enrollment efforts. The Director of
Recruitment & Enrollment chairs the PVA Recruitment Committee and leads the efforts in analyzing and improving the
College’s recruitment practices, events, and communications. This position also participates in all PVA Leadership
meetings and service efforts.
The variety of tasks and level of decision making assigned to this position demands a strong work ethic, fiscal
responsibility, ability to work autonomously and collaboratively, and a passion for furthering the College’s mission and
values.
Job Duties:
Strategic Enrollment Planning and Implementation
-
Works with the Dean and Directors of Theatre, Music, and Art & Design to create and annually
revise college recruitment goals. -
Educate individual PVA departments on best recruitment practices and provide guidance in setting
department-level recruitment and enrollment targets. -
Track and interact with students and their support people throughout the admission process.
-
Work with the Office of Admission to create, implement, and maintain college and department specific
messaging to all prospective students and support people. -
Coordinate PVA’s involvement in UNC’s undergraduate recruiting events such as Experience
UNC, Destination UNC, Honorable Scholar’s Banquet, Academic Program Visits, etc. -
Represent UNC/PVA at in and out-of-state college fairs and recruitment events. This role travels
anywhere between 5-15 cities annually. -
Attend and recruit students at industry conferences and conventions.
-
Scheduling and attending high school visits across Colorado in order to recruit students for Music,
Theatre, and Art. -
Facilitate faculty interactions with prospective students.
-
Collaborate with the PVA Communications Specialist in the creation of recruitment materials,
social media, and web content. -
Provides content to the PVA Communication Specialist and University Relations on recruitment
and enrollment initiatives for college. -
Work with the PVA Communication Specialist to strategize and analyze campaigns to determine
efficacy in driving recruitment and enrollment. -
Works with the Office of Admission, Office of Equity & Inclusion, and School of Theatre Arts &
Dance’s Student Equity Advisory Board to develop a plan to engage students from minoritized and
underrepresented backgrounds and identities. -
Meet bi-monthly with the Dean to review strategies, report on activities, and present analytics.
-
Provide guidance to and collaborate with faculty on recruitment related initiatives in the Schools of
Music, Theatre, and Art & Design. -
Work with the Directors, PVA Dean’s Office and PVA Scholarship Coordinator to determine scholarship awarding strategies, best practices and communications. Consults with Directors to determine award recipients. Analyze previous admissions scholarship strategies for success or need for improvement.
Music and Theatre Admissions/Auditions
-
Plan, schedule, and host Audition/Scholarship days for the School of Music and School of Theatre Arts & Dance. Manage a complicated schedule of in-person, online, off-campus, and out-of-state conference auditions, with attention to area schedules, and venue availability. Coordinate all aspects of the event.
-
Schedule and set-up audition rooms for faculty.
-
Recruit student volunteers to assist with Audition days.
-
Following each audition day, communicate with prospective students regarding their acceptance
status in a timely manner. Direct and coordinate continued communication throughout the spring
and summer in order to decrease melt rates. -
Schedule and track auditions for theatre and music students. 1500+ students annually.
-
Work with the Office of the Registrar and Office of Admissions to code admitted students.
-
Work with the Assistant Director of Recruitment Systems in the Office of Admissions to assess,
change, and update the Supplementary Music and Theatre applications, communications, faculty
review forms, and intent forms. The Director of Recruitment & Enrollment is responsible for
building communications and applications in UNC’s CRM system, Slate. -
Work with Director’s and/or faculty to provide information to applicants about the talent
scholarship process and decisions.
Prospective Student and Support People Engagement
-
Serve as the College’s first point of contact for all prospective students and their support people and make decisions on how best to promote the College to students.
-
Communicate the value of an Arts and Liberal Arts education to a variety of constituents (e.g. students and their support people, faculty, staff, and other stakeholders).
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Communicate to prospective students the many University and PVA admissions and audition/portfolio processes, expectations, and deadlines.\
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Correspondence with prospective students and their support people via phone calls, e-mails, Facebook, Instagram, texting, etc.
-
Manage applicant communications from initial application to enrollment. This includes, but is not limited to, the creation and generation of emails regarding missing materials, auditions, decisions, confirmation, and enrollment.
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Provide college presentations for individual schools and groups.
-
Assist with student-oriented events as needed including Orientation and New Student Days.
Event/Visit Planning and Management
- Coordinate group and individual visits to PVA facilities. These visits often consist of 1:1 meetings,
facilities tour, class visits, and faculty meetings. -
Plan, execute, and lead the School of Art and Design’s recruitment event called Exploring Art Day
with support from the PVA Communications Specialist. -
Plan, execute, and lead the School of Theatre Arts and Dance’s recruitment event called High
School Theatre Festival with support from the PVA Communications Specialist. -
Receive prospective student visit inquires and coordinate “Shadow Days.” These visits consist of
pairing them with a current student host in their major of choice in which they attend classes with,
a dining hall experience, and appointments with faculty.
Supervision
-
Supervise student workers to provide front-line customer service related to admissions, general
information, facilities tours, coordination of application materials, and coordination of prospect
visits. -
Lead and delegate tasks to Graduate Assistant(s) as it relates to their role in recruitment and
enrollment. -
Delegate recruitment tasks and projects to the Student Faculty Support Specialists.
-
Provide leadership development for the PVA ambassadors and/or Graduate Assistant(s).
-
Lead annual recruitment and selection process for the PVA Student Ambassadors.
-
Organize and run team-building activities, service-learning projects, and leadership opportunities.
-
Plan and run monthly meetings.
Budget Management
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Manage and track Recruitment budget and make strategic decisions on expenditures.
-
Collect and assess faculty recruitment proposals and make decisions on how much they are allotted
for their proposed event/recruitment trip. -
Manage student worker budget and determine the number of weekly hours that can be scheduled.
-
Create, order, and track supplies of recruitment swag items with the Recruitment & Enrollment
budget in mind.
Data and Report Management
-
Determine college recruitment targets through analysis of current school needs and historical data
(applicant numbers, admit rates, and yield rates). -
Manage recruitm
-
ent and enrollment data via the web-based admissions platform, Slate and
Airtable. -
Demonstrate awareness of national trends in student identification and tracking related to
performing and visual arts student recruiting, including analytics, use of websites, marketing
collateral, and social media platforms. -
Provide a monthly recruitment and enrollment report to the Dean, Associate Dean, Directors, and
faculty. -
Create and maintain a list of prospective students from local, regional, and national high schools,
universities, and geographic regions. -
Maintain records over multiple years (made available to administrators and faculty), which tracks
progress and long-term data trends. -
Keep up-to-date reports (Slate queries) and let them inform recruitment and enrollment decisions.
-
Maintain historical data of all auditionees so faculty can refer back to them.
-
Build and maintain necessary databases in Airtable. (e.g – STAD Admissions, SOM Admissions,
SoAD Admissions, PVA Visit/Meeting Requests, PVA Confirmed Student Database, PVA
Recruiting, and Outreach)
Minimum Qualifications:
A Bachelor’s degree is required
One to two years of recruitment related experience
Proficiency in Microsoft Office Suite applications
Excellent public speaking
Written and interpersonal communication skills
Budget management
Attention to detail
Strong work ethic
A high degree of energy
Ability to multitask
Ability to meet deadlines
Willingness to travel
Preferred Qualifications:
A BA/BFA in art disciplines and/or a master degree is preferred
Direct recruitment experience in the arts
Experience managing website content
Experience managing social media accounts for organizations or businesses
Experience organizing and/or marketing events
Experience working with large databases
Experience working with web-based admission platforms [e.g., Slate]
Demonstrated experience of successfully engaging with diverse communities.
Documents needed with application
Cover Letter
CV
Benefits:
Benefits available include health, dental, vision, life and long-term disability insurance, as well as a selection of several defined contribution retirement plans for all full-time positions. Employees at UNC receive sick leave, and other leave options may be available based on position. Full-time employees are eligible to receive tuition waiver benefits, as well as dependents and spouses of UNC Employees who are employed at 0.5 FTE or above are eligible for undergraduate dependent tuition grants of up to 50%. These tuition grants will cover in-state tuition charges. Further requirements may exist. Other benefits may be available based on position.
About UNC
The University of Northern Colorado is a public doctoral/research institution located in Greeley, Colorado. UNC’s commitment to education began in 1889 and continues to be a transformational force for our students. Recognized as a top university for social mobility, UNC is proud to be a Hispanic Serving Institution and to serve more than 44% of our undergraduates who are the first in their family to attend college. UNC is also committed to providing our faculty and staff with the support they need to succeed as professionals, educators, and in life. Please visit UNC’s Career Hub, to learn more about UNC’s strategic plan, school programs, and employee benefits. Go Bears!
EEO Statement
The University of Northern Colorado offers an educational and working environment that provides equal opportunity to all members of the UNC community. In accordance with federal and state law, UNC prohibits unlawful discrimination, including harassment, based on race, color, national origin, religion, age, sex, sexual orientation, pregnancy, disability, genetic information, and/or veteran status. UNC also prohibits discrimination based on gender identity, and gender expression. Retaliation against persons who oppose a discriminatory practice, file a charge of discrimination, or testify for, assist in, or participate in an investigative proceeding relating to discrimination is prohibited. Constitutionally protected expression will not be considered discrimination or harassment under this policy. It is the responsibility of all departments, employees, and students to ensure UNC’s compliance with this policy.
ADA Accommodations
The University of Northern Colorado is committed to providing reasonable accommodation to individuals with disabilities. If you require reasonable accommodation in completing this application, interviewing or otherwise participating in the employee selection process, please direct your inquiries to 970-351-2718 or [email protected].
Background Check
Satisfactory completion of a background check, educational check, and authorization to work in the United States is required after a conditional offer of employment has been made. The successful candidate must submit original transcripts within one (1) month of hire.
This position is contingent on funding from the Colorado State Legislature, approval by the Board of Trustees, and subject to the policies and regulations of the University of Northern Colorado.
Clery Act
In compliance with the Clery Act, the most recent University of Northern Colorado Annual Campus Security and Fire Safety Report is available online. A paper copy can be requested at the UNC Police Department. This report contains crime statistics and policy statements related to safety, conduct processes and Title IX investigations.
