SUMMARY
The Director of Admissions provides strategic, innovative, and mission-driven leadership across Undergraduate, Graduate, and International Admissions. The role designs, implements, and assesses a comprehensive recruitment and admissions strategy that supports the University’s enrollment goals and long-term sustainability. The Director ensures that all recruitment and admissions operations reflect the University’s mission, vision, and values while strengthening institutional visibility, brand awareness, and marketing position. This position collaborates extensively with academic and administrative units to advance a student-centered, data-informed, and equity-minded enrollment strategy that supports the success of diverse student populations.
ESSENTIAL DUTIES AND RESPONSIBILITIES
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Develop, implement, and manage recruitment strategies to increase new student enrollment
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Lead and manage the admissions team, emphasizing teamwork, collegiality, accountability, and student-centric results.
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Manage the day-to-day operations of the Slate CRM, provide training for CRM users, troubleshoot CRM issues, and improve the student onboarding process.
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Plans and manages recruitment budgets for the Livonia campus and satellite locations.
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Responsible for developing and implementing enrollment marketing and communication plans, including print, web, communication, and digital media.
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Manages and develops all undergraduate and graduate recruitment data, including JRM, Jenzabar (module manager), document management systems, and other data quality projects.
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In conjunction with Marketing, Institutional Research, faculty, and other departments, assists with analyzing institutional data, research, and planning to support recruitment, retention, and other programming.
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Collaborate closely with the academic deans and department chairs to develop a comprehensive enrollment/marketing plan and implement and assess recruitment strategies to meet/exceed enrollment targets for undergraduate and graduate admissions.
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Identifies enrollment-related research and market analysis needs.
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Develop and implement forward-thinking communications and marketing strategies designed to meet enrollment targets
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Works with institutional data to track, monitor, and achieve recruitment and enrollment goals and objectives.
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Oversees and participates in campus visit programs on- and off-campus, including extended office hours
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Participate in the Strategic Enrollment Management & Retention Committee and implement recruitment/enrollment goals.
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Other duties as assigned.
QUALIFICATIONS
The above statements reflect the general responsibilities of the position and should not be construed as a detailed description of all the work requirements that may be inherent in this position. To perform this job successfully, an individual must be able to satisfy each essential duty. The requirements listed below are representative of the knowledge, skill, and/or ability required.
MADONNA UNIVERSITY RESERVES THE RIGHT TO ASSIGN OR REASSIGN DUTIES AND
RESPONSIBILITIES OF THIS JOB AT ANY TIME
SUPERVISORY RESPONSIBILITIES
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities may include interviewing, hiring, and training; planning, assigning, and directing student workers' work; addressing complaints, and resolving problems.
Madonna University reserves the right to assign or reassign duties and
Responsibilities for this job at any time
EDUCATION AND EXPERIENCE
Bachelor’s degree in education, business, or related major from an accredited four-year college or university with 5-7 years of experience in higher education, enrollment management required. Master’s degree in education, business, or related major from an accredited four-year college or university preferred.
LANGUAGE SKILLS
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations. Ability to effectively present information and respond to questions from groups of managers, customers, and the general public.
MATHEMATICAL SKILLS
Ability to add, subtract, multiply, and divide in all units of measure, use whole numbers, fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs.
REASONING ABILITY
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
PHYSICAL DEMANDS
The physical demands described here are representative of those that an employee must meet to perform the essential functions of this job successfully. While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; and talk or hear. The employee is occasionally required to climb or balance, and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 25 pounds.
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
