Position Purpose
The Assistant Director of Marketing & Sales is the department’s first dedicated cross-vertical revenue specialist, created to drive meaningful growth across DCARD’s varsity ticketing and recreation memberships and programs. This role leads both the outbound sales function and the integrated marketing strategy that supports it, operating at the intersection of brand, digital, and direct revenue generation. Central to the position is activating cross-selling opportunities that unlock value from DCARD’s combined customer base, converting recreation patrons into varsity event ticket buyers, and varsity fans into recreation programming patrons and members while building the systems, relationships, and campaigns that sustain revenue growth year over year.
Required Qualifications - Education and Yrs Exp
Bachelors plus 1-2 year(s) of experience or equivalent combination of education and experience
Required Qualifications - Skills, Knowledge and Abilities
- 1-2 years of progressive experience in sports marketing, sales, sponsorship activation, or related revenue-generation roles, preferably in a college/university or professional sports environment.
Preferred Qualifications
- Demonstrated ability to develop and manage multi-channel marketing campaigns from concept through execution.
- Experience in direct sales, sponsorship activation, or event-based revenue generation.
- Strong written and verbal communication skills; ability to represent the department with sponsors, community partners, and donors.
- Analytical skills sufficient to track program performance, interpret revenue data, and generate actionable reports.
- Proficiency with digital marketing platforms (e.g., Meta Ads Manager, Google Ads, or similar ESP, and CRM tools); familiarity with ticketing or POS systems a plus.
- Commitment to diversity and to serving the needs of a diverse population.
- Ability to work independently and collaboratively with strong organizational and prioritization skills.
- Willingness to work evenings, weekends, and game days as required by the athletics calendar; valid driver’s license required.
Department Contact for Recruitment Inquiries
Mariruth Graham
Department Contact Phone Number
603-646-5666
Department Contact for Cover Letter and Title
Chris Celona, Senior Assoc AD for External Strategy
Department Contact's Phone Number
Equal Opportunity Employer
Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.
Background Check
Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?
Yes
Special Instructions to Applicants
Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy. https://policies.dartmouth.edu/policy/tobacco-free-policy
