Communications & Event Administrator
Boys and Girls Club of Harrisonburg and Rockingham County
Job Location: Lucy Simms Center, Harrisonburg, VA. Hybrid: on-site for meetings, events, and Club visits; writing, design, and coordination work may be completed remotely by arrangement with the supervisor.
Wage Range: $18 - $24.50/hr., based on experience
Reports to: the Database Coordinator
Schedule: 15-20 hours per week, fluctuating based on events calendar (peak events in November - December, and between in March – May). The BGCHR office is open M-F 8:30 a.m. to 4:30 p.m. Weekends and evenings per event schedule.
Start Date: As soon as possible
Summary: The Communications & Event Administrator is responsible for building public awareness and strengthening BGCHR’s organizational image. The nature of work is deadline oriented, and variable given the ongoing organizational needs. Communications & Event Administrator reports to the Database Coordinator, and works closely with CEO and Operations Manager, to identify and create opportunities to build public awareness of Club Services, programs and activities. They adapt and/or create Club stories and messages to promote upcoming events and programs to varied stakeholders, using newsletters, social media and other digital and printed marketing formats. The Communications & Event Administrator also leads the coordination of two annual fundraising events and supports BGCHR's annual gala and Club-wide events.
Responsibilities:
1. Media & Social Media Development
- Participate in the development of and coordination of marketing and public relations activities to increase the visibility of programs, services, activities, stories, and effectiveness.
- Work closely with Database Coordinator, CEO and others to write, edit and proof copy for press releases, brochures, PSAs, TV, newsletters, presentations, and email blasts. Maintain contact lists with the media and special interest groups and press.
- Work with Club Staff to create a portfolio of stories and highlights related to Club Activities, Member excellence and other important information that will be of interest to the Board of Directors, Boys & Girls Clubs Donors and patrons/stakeholders.
- Create and manage an engaging social media presence on all platforms and protect the organizational brand, following BGCHR’s confidentiality and media consent policies and confirming photo/video release are on file before publishing images of members. Implement digital marketing campaigns, including webpage, email, social media, and display advertising. Assist in measuring the performance of all digital marketing campaigns.
- Maintain, manage and implement Marketing Calendar.
- Maintain and keep BGCHR website up to date.
2. Event Management
- Work with CEO and Database Coordinator to coordinate two of BGCHR’s annual events – Great Futures Lunch (November) and Great Community Give (April). Assist with marketing and sponsorship for the annual gala, Big Night (May).
- Support the program team to organize annual club events, for example, All Clubs Field Day in July, Lights On in October.
- Assist with implementing corporate and media sponsorships.
- Serve as a liaison to business and educational community, in conjunction with CEO, regarding fund raising and awareness activities.
- Assist with the Resource Development Calendar.
In addition to the responsibilities listed above, the Communication & Event Administrator may be involved in other activities at the Clubs, including special projects and other miscellaneous job-related duties as assigned.
What Success Looks Like
This role's work follows a predictable monthly rhythm, with heavier periods around events. A successful year in this position typically includes:
Ongoing (monthly)
- 3–4 content pieces per week (14–16/month) across BGCHR social media channels.
- One impact or highlight story per month
- One e-newsletter via Constant Contact
- Photos and video collected from at least two Club sites.
- Website content kept current, plus monthly analytics snapshot (reach, engagement, top posts)
For each fundraising event
- Save-the-date and promotional graphics, and a sponsor one-pager or toolkit
- 4–6 event promotional posts in the six weeks leading up to the event, drawn from the monthly content total
- One press release or media outreach effort
- Day-of photo and video coverage
- Recap post and sponsor recognition within one week, and a photo album delivered to BGCHR
- Work with the Database Coordinator and CEO to coordinate fundraising events, including logistics, stakeholder communication, vendor and sponsor follow-up, and day-of execution
- Support major Club events as part of the team
Required
- A minimum of two years of experience in communications, marketing, or event coordination, or a combination of relevant education and experience.
- Proficient written and oral communication skills, including the ability to work effectively with a diverse group of people, for example, board members, donors, volunteers, parents, and staff.
- Working knowledge of Office 365 and major social media platforms (Facebook, Instagram, LinkedIn).
- Organized, accurate, and able to handle multiple projects simultaneously under deadline.
- Reliable transportation and the ability to travel across BGCHR's seven Clubs in Harrisonburg and Rockingham County.
- Ability to pass a background check, as this role involves regular contact with Club members.
- Positive attitude and team player, professional, trustworthy, and dependable.
Preferred
- Associate or bachelor's degree, preferably in marketing, communications, business, or English.
- Experience with Canva or similar desktop publishing and graphic design tools.
- Photo and video editing skills, including short-form video for social media (Reels, Stories), using tools such as CapCut or similar.
- Experience with Constant Contact or comparable email marketing platforms.
- Experience building digital campaigns that engage, inform, and motivate.
- Familiarity with current trends and best practices in online marketing and analytics.
- Experience in a nonprofit or youth-serving organization.
To apply, please send your resume along with a few samples of your work (writing, social media posts, photos, or short-form video), to Jom Kwanyuen, a Database Coordinator, at [email protected], by August 18, 2026.
Boys & Girls Clubs of Harrisonburg and Rockingham Mission: To provide safe, inclusive Clubs where youth build meaningful relationships, feel belonging and hope, and gain opportunities that inspire growth, leadership and lifelong success.
Pay: $18.00 - $24.50 per hour
Work Location: Hybrid remote in Harrisonburg, VA 22802
