A social media and communications and outreach specialist is a professional responsible for developing and implementing effective social media strategies to enhance an organization's internal and external communications. They play a crucial role in managing the organization's reputation, maintaining consistent messaging, and ensuring effective communication with various stakeholders. They also represent the organization at community events, such as college job fairs, and develop plans and materials to support those outreach initiatives.
About Threemile Canyon Farms
For more than 25 years, Threemile Canyon Farms has responsibly provided for the nutritional needs of a growing population through our sustainable dairy and farming operations. While we are proud of our contributions, we know that what sets us apart is not just what we do, but how we do it.
We were early innovators in building a "closed loop" system of sustainable farming, which is made possible by our decision to bring together crop farming and dairy production. These are highly complementary pursuits – particularly when it comes to recycling waste. We put organic waste back into the soil, which not only minimizes the amount of waste we produce but also helps keep our crops healthy. With more than 39,500 acres of irrigated farmland, we understand that our commitment to responsible farming is important to us as well as our community.
Job Duties Include
- Social Media: Manage Threemile’s social media presence, including Facebook, Instagram and LinkedIn, including for other RD Offutt farming operations.
- Editorial Calendar and Content Publication: Work with Communications Manager to create and manage an editorial calendar using a workflow and scheduling platform.
- Social Content Creation. Generate, edit, publish and share daily content on social platforms that builds meaningful connections and engagement with key audiences.
- Digital Content: Create compelling and engaging content digital content primarily for the website.
- Brand Management: Maintain and enhance the organization's brand image and reputation. Ensure brand consistency across all communication channels and materials.
- Community Management: Manage online reputation by reviewing and responding to comments and reviews and identifying any opportunities for two-way engagement.
- Asset Management: Develop and maintain a digital library of relevant assets such as videos and photographs to use on social and digital platforms. Measurement and Evaluation: Track and measure the effectiveness of communication initiatives using appropriate metrics and analytics tools. Provide regular reports and insights to improve social media communication strategies.
- Represent organization at key community events. Develop materials to support event presence and promotion.
- Stay Updated on Industry Trends: Keep abreast of the latest trends and best practices in communication and digital marketing. Continuously improve skills and knowledge through professional development opportunities.
- Be a self-starter; ability to work independently as well as with other team members and management.
- Attend required company meetings and training and participate in constructive discussion.
- Follow all safety rules and regulations while performing work assignments and adhere to all policies and procedures as specified in company manuals and as directed in the employee handbook.
- Conduct self in the presence of customers and community so as to present a professional image of Threemile Canyon Farms.
- Proactively seek and participate in available company-sponsored training, in an effort to develop and advance knowledge base and skill set.
- Maintain a positive and professional working relationship with peers, management, and support resources, with a constant commitment to teamwork and exemplary customer service.
- Perform all other duties as assigned by management in a professional and efficient manner.
Requirements
- Bachelor's degree in communications, public relations, marketing, journalism, film, or a related field preferred.
- Proven experience in communications, public relations, or related roles.
- Strong copywriting and editing abilities.
- Proficiency in digital communication tools, social media platforms, and content management systems.
- Camera operation skills, including drones and photography.
- Ability to work under pressure and manage multiple projects simultaneously.
- Strong interpersonal and relationship-building skills.
- Analytical mindset with the ability to measure and evaluate communication efforts.
- Knowledge of multimedia tools such as editing software, analytics, etc.
- Exceptional communication skills, verbal and written.
- Ability to effectively prioritize and execute tasks in a fast-paced environment.
- Candidate must have valid work authorization and be able to work in the U.S. without company sponsorship.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
