About the Role
As a Sr. Copywriter, you define the creative concept and verbal direction for assigned client work while elevating the writing quality of the team. You partner closely with Art Directors, Creative Directors, and account teams to set the messaging and tone for branding, integrated campaigns, videos, and other client work, making sure the words work as hard as the visuals.
This role is ideal for someone who leads with concept and stays hands-on with the craft. You think in terms of messaging frameworks and verbal identity systems, but you're just as comfortable writing the headline, script, or line of copy yourself. You serve as a quality gate for written creative, pushing work past safe choices rather than simply checking it for errors.
As AI continues to change how creative teams work, you use it to accelerate concept exploration, research, and draft variation while recognizing that tone, wit, emotional precision, and the instinct for what a specific audience needs to hear right now remain uniquely human skills that define great creative work.
Responsibilities
Here are some, but not necessarily all, of your responsibilities:
- Define creative concept and direction. In partnership with Art Directors, you co-create the concepts that guide campaign and asset development, defining creative direction for assigned client accounts. Especially for complex initiatives like integrated campaigns, video productions, and multi-channel programs.
- Translate strategy into messaging. You translate brand strategy into compelling, consistent, and executable messaging frameworks and verbal identity systems.
- Stay hands-on with the craft. You write, craft, and direct headlines, video scripts, and other copy across campaigns, brand work, digital experiences, social, video, and integrated programs that bring concepts to life.
- Serve as a quality gate. You review copy and provide direction on assigned accounts, ensuring every deliverable meets the standard before it reaches the client — while actively pushing the work past safe choices and elevating it creatively.
- Mentor and develop writers. You develop the craft of copywriters and other creatives on the team, providing sharp, clear critiques that build skill and push the team toward better writing and conceptual work.
- Present with confidence. You present creative concepts and messaging strategy to clients with a clear rationale, defending strong writing decisions while remaining open to feedback that improves the work.
- Leverage AI thoughtfully. You use AI for concept exploration, research acceleration, draft variation generation, and message testing, understanding that AI can handle volume, but voice, tone, and the judgment of what will land with a specific audience remain human skills.
What You'll Need
- 5+ years of experience in copywriting, with a portfolio that shows range across campaigns, brand work, video, and digital
- Demonstrated experience leading creative concepts from strategy through execution, not just writing to a brief
- Strong conceptual thinking with a natural bent toward messaging, tone, voice, and verbal identity
- Experience partnering with Art Directors and Creative Directors to develop integrated, multi-channel creative
- A track record of mentoring or reviewing the work of other writers, with the ability to give sharp, directional feedback
- Confidence presenting creative concepts and messaging rationale directly to clients
- Experience working in an agency environment across multiple client brands and industries simultaneously
- Comfort using AI tools for concept exploration, research, and draft variation, paired with the judgment to know what still needs a human hand
- Strong collaboration and communication skills, with the flexibility to adjust direction quickly as strategy or client feedback shifts
- Healthcare and/or regulated industry experience is a plus
What Makes TrendyMinds a Great Place to Work
We believe a happy team is a solid team; it's as simple as that.
- Fully remote: We believe the best team is one that isn't limited by proximity to a physical location. Whether it's the West Coast or the East Coast, we work with team members across all of the U.S. time zones.
- Collaborative team environment: Your voice is important, and we believe the best projects include contributions from everyone.
- Great benefits: 30 paid days off and 401(k) matching. What more could you ask? Oh yeah, we cover 100% of health insurance premiums for all team members and 50% for their spouses and dependents.
- Flexible schedule: Some people are early birds who love collaborating in-person at our offices. Others are night owls who enjoy working from home. We are flexible to accommodate different work styles, times, and locations — within reason and the needs of our clients — of course!
- New equipment: In order to produce incredible work, we have to have incredible equipment. Sorry if you were hoping for a 7-year-old PC. That's just not our style.
- Philanthropy: We like to do our part to help our community. With our philanthropy committee and donation matching system, we offer you the resources you need to make a difference.
Our Values
At TrendyMinds, we aim to hire people who share our values. They are at the center of how we treat each other and our clients, and they act as our guideposts for every decision.
Know the Why behind the What.
We aim to be as honest and transparent as possible with our team and clients. The idea of Why lives at the heart of our LOGIQ process and grounds us with clear reasons for the decisions we make. (You will learn more about our LOGIQ process if you join our team.)
Put relationships first.
We not me. For more than 25 years, we've grown a business built on strong relationships with clients. But we also know that developing trust and a collaborative spirit is equally important to cultivate a healthy team that loves having fun.
Think Ahead and push boundaries.
Our tagline isn't Think Ahead for nothing. We bring a contagious passion to our craft, always searching for creative ways to challenge ourselves and deliver results, even though things don't always go according to plan. Don't be afraid to make mistakes, improve, and try again.
Bring your full self.
Show up. Each of us has something unique to contribute. In all that we do, we celebrate diversity and strive to create an equitable, inclusive environment so that everyone feels a sense of belonging.
Equal Opportunity Employer Statement
TrendyMinds is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, sexual orientation, gender identity or expression, pregnancy, national origin, age, disability, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
Reasonable Accommodation Statement
TrendyMinds is committed to providing reasonable accommodations throughout the recruiting process. If you require an accommodation to participate in the application or interview process, please contact us and let us know how we can support you.
