Recommended Position Title: Dental Marketing/Sales Manager
Department: Practice Operations
Reports To: Office Manager and Practice Owner
Employment Status: Full-Time
Schedule: Monday- Friday
Compensation: Competitive base salary with performance-based incentive opportunity
Reason for Requisition: New position supporting practice growth, patient conversion, and the full-mouth reconstruction patient experience
Position Summary
We are seeking an energetic, compassionate, and results-driven Patient Growth & Treatment Coordinator to support a dental practice specializing in comprehensive and full-mouth reconstruction.
This position combines relationship-based marketing, consultative sales, and treatment coordination. The ideal candidate will confidently guide patients from their initial inquiry through consultation, financial arrangements, treatment acceptance, scheduling, and follow-up. This individual will also develop referral relationships and community marketing initiatives that generate qualified patient leads.
Because many patients considering full-mouth reconstruction have complex clinical, emotional, and financial concerns, this role requires exceptional communication, empathy, professionalism, organization, and follow-through. The coordinator must be able to explain the value of comprehensive care without applying inappropriate pressure or making clinical promises.
Primary ResponsibilitiesTreatment Coordination and Patient Conversion
- Serve as the primary patient contact throughout the consultation and treatment-acceptance process.
- Build trust with patients considering extensive restorative, implant, cosmetic, and full-mouth reconstruction treatment.
- Conduct patient consultations and present treatment recommendations as prescribed by the dentist.
- Clearly explain treatment phases, expected timelines, fees, scheduling requirements, and available financial options.
- Help patients overcome nonclinical barriers related to fear, time, scheduling, and affordability.
- Coordinate financing applications, payment arrangements, and required deposits in accordance with practice policies.
- Maintain consistent follow-up with patients who have not yet scheduled or accepted treatment.
- Track outstanding treatment plans and maintain an organized follow-up pipeline.
- Coordinate appointments between the patient, clinical team, dental laboratory, specialists, and external providers when applicable.
- Ensure patients receive timely communication before, during, and after each phase of treatment.
- Maintain accurate documentation of patient conversations, financial arrangements, and next steps in the practice-management system.
- Protect patient confidentiality and comply with HIPAA and all applicable practice policies.
Marketing and Lead Generation
- Develop and execute local marketing strategies focused on attracting qualified comprehensive-care and full-mouth reconstruction patients.
- Build relationships with referring dentists, physicians, specialists, community organizations, businesses, and other potential referral partners.
- Coordinate educational events, patient seminars, community outreach, open houses, and referral-development activities.
- Collaborate with external marketing partners to support digital campaigns, social media, website content, testimonials, and patient education.
- Obtain appropriate written authorizations before using patient photographs, videos, testimonials, or treatment stories.
- Track the source, quality, conversion, and return on investment of marketing leads.
- Respond promptly and professionally to online, telephone, and referral inquiries.
- Help develop patient education materials and communications that accurately represent the practice and its services.
- Ensure marketing content and patient communications remain truthful, ethical, and compliant with applicable dental advertising requirements.
Sales and Business Development
- Use a consultative, patient-centered approach to help patients understand the value and benefits of recommended care.
- Promptly contact new leads and guide them toward scheduling an appropriate consultation.
- Maintain a lead-management system that documents contact attempts, patient status, objections, and follow-up dates.
- Re-engage qualified patients with unscheduled or incomplete treatment plans.
- Develop referral strategies that support sustainable practice growth.
- Collaborate with the dentist and leadership team to establish monthly consultation, conversion, and production goals.
- Participate in regular pipeline reviews and report on progress, barriers, and opportunities.
- Support practice growth while maintaining ethical standards and protecting the patient’s right to make informed decisions without pressure.
Performance Expectations
Success in this position will be evaluated using measures such as:
- Lead-response time
- Number of qualified leads generated
- Consultation scheduling rate
- Consultation show rate
- Treatment-plan acceptance rate
- Accepted treatment dollars
- Scheduled production from accepted treatment
- Deposit and financing completion rate
- Unscheduled treatment follow-up rate
- Referral-source growth
- Marketing cost per qualified lead
- Patient satisfaction and communication quality
- Accuracy and completeness of documentation
Performance goals will be established based on practice capacity, lead volume, case mix, and historical performance.
Required Qualifications
- Three or more years of experience in dental treatment coordination, healthcare sales, dental marketing, or a related patient-facing role preferred.
- Experience presenting high-value or complex treatment plans strongly preferred.
- Working knowledge of restorative dentistry, dental implants, cosmetic dentistry, or full-mouth reconstruction preferred.
- Strong consultative sales, relationship-building, and objection-resolution skills.
- Exceptional verbal, written, telephone, and presentation skills.
- Ability to discuss financial commitments with professionalism, confidence, and sensitivity.
- Strong organizational skills and consistent attention to detail.
- Ability to manage multiple patients, leads, treatment plans, and follow-up activities simultaneously.
- Proficiency with dental practice-management software, CRM platforms, Microsoft Office, and digital communication tools.
- Ability to maintain confidentiality and appropriately handle protected health information.
- High school diploma or equivalent required; associate or bachelor’s degree preferred.
Preferred Attributes
- Warm, polished, and professional presence
- Compassionate and emotionally intelligent
- Confident without being overly aggressive
- Persistent and disciplined with follow-up
- Comfortable discussing high-value treatment and financial options
- Motivated by measurable goals and patient outcomes
- Able to connect with patients who may feel embarrassed, fearful, or overwhelmed
- Collaborative and able to work closely with doctors, clinical teams, and administrative staff
- Adaptable in a growing, high-performance practice
Working Conditions
- Primarily performed in a dental office and administrative setting.
- May require occasional evening or weekend events, community outreach, or referral-development activities.
- Local travel may be required for networking and business-development activities.
- Must be able to use a computer and telephone for extended periods and move throughout the practice as needed.
Compensation and Incentive Considerations
The compensation structure may include:
- Base salary plus compensation
- Performance-based incentive tied to clearly defined, measurable outcomes
- Paid time off and applicable benefits
- Mileage reimbursement for approved community and referral-development activities
- Continuing education and professional-development opportunities
Benefits:
- 401(k)
- Employee assistance program
Experience:
- dental sales: 1 year (Required)
- B2B marketing: 1 year (Required)
- Dental office: 1 year (Required)
Work Location: In person
