At MMGY Global, we believe nothing shapes your view of the world like travel. So every day, we share our clients’ stories from a perspective that inspires people to see the world differently. Our personalized service and strategy connect media, consumers and influencers across the globe, taking people to new places and changing their views for the better. At MMGY, we inspire people to go places.
MMGY Global has an immediate opening for Director of Discoverability in our Overland Park, KS or Detroit, MI office.
To search is eternal. The Director of Discoverability is obsessive when it comes to what, where, how, why and when people are searching. They are infinitely curious about people, lead with empathy and seek to understand the motivation behind the search.
The Director of Discoverability knows search is changing and that it always will. They want to push search forward in ways big and small. When Bing Webmaster Tools releases URL citation metrics, they’re there. When Google releases another core update, they’re the first one to talk with account teams, clients and anyone who will listen about potential impacts and opportunities.
At their core, the Director of Discoverability is a builder looking to make their mark. They will own MMGY’s evolving discoverability practice and everything it entails, including organic search, technical SEO, GEO/AEO and all possibilities of AI Search, and social search. They will vet and expand the suite of tools, create reporting frameworks, configure monitoring & alerting and determine the deliverables. They will be able to translate emerging trends into scalable client solutions and business growth.
The Director of Discoverability will be a frequent collaborator of the Content, PR, Social, Media, Analytics, Strategy and Marketing Technology teams to unlock client opportunities.
Duties & Responsibilities
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Lead MMGY’s discoverability practice, including the vision, service definition, positioning and go-to-market approach for this emerging discipline.
- Create and operationalize a unified offering across SEO, AEO/GEO, Social search, discoverability-driven content strategy and PR distribution strategy.
- Define the agency’s point of view on discoverability in the age of AI, LLMs and agentic search, and translate that point of view into market-facing products and client solutions.
- Partner with the VP Marketing Technology and other department leaders to build a profitable, scalable revenue stream based on ongoing monitoring, consulting, strategic planning and execution.
- Develop service frameworks, methodologies, processes and deliverables that support consistent, high-quality client delivery.
- Identify opportunities to grow client engagements through integrated workstreams with PR, Creative, Content, Strategy, Media and Marketing Technology teams.
- Serve as senior strategic lead on key client engagements, providing counsel on how brands can improve visibility across search engines, AI answer engines, generative platforms and other discovery environments.
- Serve as the technical SEO authority across the agency, ensuring discoverability considerations are integrated into web development engagements from kickoff through launch.
- Build discoverability roadmaps that align technical optimization, content development and earned distribution to client business goals.
- Partner with Account Management and Business Development teams to support new business pitches, client education and strategic upsell opportunities.
- Monitor industry shifts related to Google, AI search, LLM platforms, search behavior and travel discovery trends, and proactively translate those shifts into agency and client recommendations.
- Establish KPIs, measurement frameworks and reporting approaches that demonstrate the business impact of discoverability efforts.
- Collaborate with Analytics and Strategy teams to identify insights, emerging demand patterns and optimization opportunities.
- Mentor and guide cross-functional team members, helping elevate agency-wide knowledge of discoverability, AI search and integrated organic visibility.
- Evaluate tools, partnerships and technologies that enhance MMGY’s discoverability capabilities and delivery model.
- Represent MMGY externally through thought leadership, client presentations, industry events and content that reinforces the agency’s leadership in travel discoverability.
Qualifications
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10+ years of experience in digital marketing and advertising
- 7+ years experience in organic search
- Proven experience in developing strategy and solutions for emerging AI Search
- Expertise in technical SEO, content strategy and off-page authority-building, with a strong understanding of how these disciplines are evolving in AI-driven search environments.
- Strong understanding of how earned media, digital content and structured technical signals work together to improve discoverability.
- Proven ability to translate emerging digital trends into client-ready solutions, recommendations and revenue opportunities.
- Experience presenting to senior clients and internal stakeholders with executive presence and strategic credibility.
- Ability to balance visionary thinking with practical implementation and operational discipline.
- Experienced in leading SEO platforms, including Semrush, BrightEdge, Oncrawl, Google Search Console, Moz, Screaming Frog and Surfer SEO.
- Experience in pioneering AI Search platforms, such as Profound or Peec AI.
- Experience building or leading integrated service offerings, practices or cross-functional teams within an agency or consulting environment.
- Strong business acumen, including experience with scoping, forecasting, pricing and managing toward revenue and margin goals.
- Strong communication skills, both verbal and written.
- Ability to work collaboratively across multiple teams, personalities and disciplines.
- Highly motivated, self-starting and comfortable leading through ambiguity and change.
- Passion for the travel, tourism and hospitality industries preferred.
- Experience in a professional services, integrated agency or travel marketing environment preferred.
MMGY Global provides a comprehensive PTO + benefits package that includes a hybrid telework policy. Applicants for employment in the U.S. must possess work authorization, which does not require sponsorship by the employer for a visa. MMGY Global is an Equal Opportunity Employer.
Who Are We? We’re a travel-obsessed collective of more than 600 people across the country and around the globe. And when we say we inspire people to go places, we mean ALL people. That’s why we’re focused on nurturing a workforce that is representative of the places we visit.
