Overview
Better Life Technology is seeking a self-directed Product Video Producer & Social Media Specialist to create videos that help customers understand, value, and purchase our products across multiple B2B and B2C brands. The primary focus is professional product video and short-form social content, including product demonstrations, feature and benefit videos, problem-and-solution content, how-to and installation videos, Reels, Shorts, retail and e-commerce videos, and product-focused advertising content.
This is an in-house product marketing role, not a narrative film or event videography position. The ideal candidate understands how to make a physical product the focus, communicate its value clearly, capture attention quickly, and adapt the message for different customers and platforms. This person must be able to take broad direction, such as a product, audience, or campaign goal, and independently develop the concept, script, shots, and finished video without requiring a fully developed production plan.
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KEY RESPONSIBILITIES:
Product Video & Short-Form Content (Primary Focus):
- Produce professional product videos that demonstrate what a product is, how it works, the problem it solves, and why a customer should choose it.
- Create product demonstrations, feature and benefit videos, how-to and installation content, comparisons, problem-and-solution videos, product launches, and product-focused advertising and campaign content.
- Produce a consistent stream of short-form content, including Reels, Shorts, quick demonstrations, educational clips, behind-the-scenes content, and timely or trend-inspired videos that fit the brand.
- Translate product information, customer needs, and marketing priorities into clear, persuasive video concepts for B2B and B2C audiences.
- Manage video projects from concept through delivery, including research, ideation, scripting, shot planning, filming, editing, audio, motion graphics, animation, and platform optimization.
- Create polished tabletop, studio-style, lifestyle, and in-use product shots using available equipment and recommend future lighting, equipment, or studio needs.
- Incorporate text animation, product callouts, visual effects, stock assets, and AI-assisted creative elements when they help explain or sell the product.
- Turn product footage, demonstrations, interviews, and longer videos into multiple platform-ready clips and formats.
- Ensure content is accurate, on-brand, visually polished, and appropriate for its intended audience, channel, and customer journey.
Social Media & YouTube (Secondary Focus):
- Work with the Marketing Manager to plan video content for YouTube, Facebook, Instagram, LinkedIn, and other priority platforms.
- Adapt videos for each platform based on format, length, opening hook, captions, cover image, title, description, and audience.
- Manage day-to-day YouTube publishing and channel organization, including Shorts, thumbnails, descriptions, links, playlists, and calls to action.
- Contribute content ideas, captions, and platform-ready assets; support publishing and monitoring of social sites; and use performance insights to improve future videos.
- Monitor routine comments and route technical, customer service, warranty, or sensitive inquiries to the appropriate team member.
Sales Support & Collaboration:
- Create B2B sales enablement content, including product line overviews, product education, company and manufacturing overviews, presentation openers, and videos sales representatives can share with prospects, resellers, and partners.
- Collaborate with marketing, graphic design, sales, customer service, product teams, and external partners to gather accurate information and identify useful content opportunities.
- Provide reusable, on-brand video assets formatted and organized for e-commerce, retail partners, presentations, social media, and sales enablement.
- Maintain organized footage, project files, templates, and completed assets so content can be easily found, updated, and reused.
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REQUIREMENTS
Experience & Technical Skills:
- Three or more years of hands-on product, brand, marketing, e-commerce, or social video production experience.
- Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred, or an equivalent combination of education and experience.
- Demonstrated ability to independently develop and produce marketing-focused video content from concept through completion.
- Strong portfolio featuring product demonstrations, e-commerce or retail videos, short-form social content, and other work created to market, explain, or sell a product.
- Proficiency with video editing software such as Adobe Premiere Pro, Final Cut Pro, or CapCut, plus experience with motion graphics and animation using Adobe After Effects or comparable tools.
- Comfortable filming with professional or prosumer cameras and resourceful in managing lighting, audio, product styling, and polished sets using available equipment. Able to recommend future production or studio needs.
- Strong scriptwriting and visual storytelling skills, with the ability to turn product features into clear customer benefits.
- Strong understanding of short-form video, social platforms, YouTube, platform search optimization, and what drives performance, with experience scheduling, publishing, optimizing, and reporting on content.
- Basic graphic design and image-editing skills for thumbnails, title cards, and supporting assets.
- Competent in Microsoft Office, including Outlook, PowerPoint, Excel, and Word.
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PORTFOLIO REQUIRED:
Submit product, e-commerce, B2B marketing, educational, or short-form social videos you produced, noting your role.
Film, wedding, or event-only portfolios will not meet this requirement.
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Creative Tools:
The company provides Adobe Creative Suite, CapCut, Runway, OpusClip, Envato Elements, and other production and AI-assisted tools. Comparable experience and the ability to learn new platforms are also valued.
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Position Details:
- Full-time, onsite, hourly position based in Lenexa, Kansas. Remote work is not available.
- 40 hours per week, with compensation based on experience and skill level within the posted range..
Comprehensive benefits package includes:
- Employer-supported medical and dental coverage
- Employer-paid life insurance and long-term disability
- Optional vision and supplemental insurance plans
- 401(k) with employer match
- PTO accrual and paid holidays per company policy
Pay: $26.00 - $30.00 per hour
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- This role requires working onsite in Lenexa, Kansas and does not offer relocation. Can you confirm you are local or able to commute daily?
- Does your portfolio include product, e-commerce, B2B marketing, educational, or short-form social videos you personally helped produce?
- Please provide a link to your video portfolio or examples of your work. Briefly describe your role in the work shown
Experience:
- Video production: 3 years (Required)
Work Location: In person
