OVERVIEW:
The Marketing Associate supports the organization's marketing, communications, and brand awareness efforts by capturing high-quality photos and videos of youth programs, Club activities, community events, staff, and donor engagements across the organization. This position is also responsible for maintaining an active and engaging digital presence through daily social media management, website updates, content creation, and supporting brand consistency across all organizational marketing and communication materials.
The ideal candidate is creative, detail-oriented, highly organized, and passionate about telling impactful stories while ensuring a professional and consistent brand presence throughout the organization.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Content Creation & Photography
- Capture photos and videos at Club programs, events, and community engagements.
- Create and organize content that highlights organizational impact, youth success stories, and mission-driven work.
- Ensure compliance with media release and photography policies.
Social Media & Website Management
- Manage and maintain the organization's social media platforms and content calendar.
- Publish engaging content regularly to increase community awareness and audience engagement.
- Monitor social media activity and provide basic performance reporting.
- Update website content, including news, events, impact stories, and organizational announcements.
Brand Management & Marketing Support
- Support brand consistency across organizational communications, marketing materials, and digital platforms.
- Assist with the creation and formatting of branded materials, including flyers, one-pagers, presentations, business cards, email signatures, and promotional content.
- Maintain marketing templates and assist with special projects assigned by the Chief Development Officer.
Marketing & Communications Support
- Support marketing campaigns, fundraising initiatives, community outreach efforts, and special events.
- Collaborate with staff to identify and promote stories that showcase organizational impact.
- Provide photography and marketing support for occasional evening and weekend events.
MINIMUM QUALIFICATIONS
- Associate’s degree from a regionally accredited college or university in Marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, or a related field.
- At least two (2) years of experience managing social media accounts, creating digital content, photography, marketing, communications, public relations, or a related field.
- Demonstrated experience using social media platforms such as Facebook, Instagram, LinkedIn, and similar platforms.
- Strong written and verbal communication skills.
- Proficiency with Microsoft Office and basic content creation tools.
- Ability to travel between Club locations and organizational events throughout the service area.
- Possession of a valid driver's license and reliable transportation.
- Ability to work a flexible schedule, including occasional evenings and weekends.
PREFERRED QUALIFICATIONS
- Bachelor's degree or higher in Marketing, Communications, Public Relations, Journalism, Digital Media, Graphic Design, or a related field.
- Experience working in a nonprofit, educational, youth development, or community-based organization.
- Professional photography and/or videography experience.
- Experience using website content management systems (WordPress, Squarespace, or similar platforms).
- Experience with graphic design and content creation software such as Canva, Adobe Creative Suite, or similar programs.
- Experience developing and managing content calendars and marketing campaigns.
- Knowledge of social media analytics and strategies to increase audience engagement and brand awareness.
- Experience capturing and telling mission-focused stories through written, photographic, and video content.
- Experience developing or maintaining brand standards and style guides.
- Experience creating professional marketing collateral, including flyers, brochures, presentations, newsletters, and promotional materials.
- Strong attention to detail with the ability to ensure consistency in messaging, formatting, and visual presentation across multiple platforms and materials.
SUCCESS MEASURES
The successful candidate will:
- Maintain a consistent and professional brand presence across social media, website content, and marketing materials.
- Publish regular social media content and support audience engagement across organizational platforms.
- Capture and organize high-quality photos and videos from Club programs, events, and community activities.
- Ensure website and digital content remain accurate and current.
- Support the development of branded marketing materials that align with organizational standards.
- Provide monthly reporting on social media performance and marketing activities.
- Contribute to increased awareness of the organization's mission through effective storytelling and visual content.
ENVIRONMENT & WORKING CONDITIONS:
- Regular travel across a nine-county footprint in Eastern North Carolina.
- Hybrid of in-vehicle, on-site (indoor and outdoor), and occasional office-based work.
- Some evening or weekend work may be required for special events.
- Work environments include active club spaces where children and youth are present.
This position requires:
- Ability to travel between Club locations and event venues.
- Ability to lift and carry marketing materials and photography equipment up to 25 pounds.
- Ability to work occasional evenings and weekends as needed.
ONBOARDING REQUIREMENTS
This position requires successful completion of a background check, drug screening, and three (3) professional references. As a youth-serving organization, BGCCP maintains strict child safety standards. All staff are expected to support and comply with these standards at all times.
GENERAL EXPECTATIONS
- Healthy Behavior Modeling: Teaching youth and teens the importance of living an active, healthy lifestyle is a BGCCP priority. All staff are expected to model healthy behavior while working in or around club environments.
- Inclusive Environment: BGCCP values creating child-friendly environments where youth and teens of all abilities, races, and ethnicities can be successful. All employees are expected to embrace and reinforce this focus on inclusion.
- Continuous Learning: BGCCP supports staff development and requires participation in annual professional development opportunities relevant to the role.
- Safe Spaces: Every staff member shares the responsibility for ensuring BGCCP is, and remains, an environment free of sexual, physical, or emotional abuse.
DISCLAIMER: This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.
