Top 21 Sports management Jobs in Lansing, Mi

Sponsorship and Activation Manager
Legends Global —Lansing, MI
- Weekends as needed
- Microsoft Excel
- Sales
- Marketing
- Disability insurance
- Health insurance
Events Worker
Michigan State University —East Lansing, MI
- Temporary
- Serving
- University
- Outdoor work
Eastern Athletic Director
Lansing School District —Lansing, MI
- $50,285 - $95,000 a year
- Multiple hires
- Management
- Mid-level
- Public school
Quick Apply
Events Worker - Variable Rate
Michigan State University —East Lansing, MI
- Temporary
- Serving
- High school diploma or GED
- University
Middle School Athletic Director
Lansing School District —Lansing, MI
- Multiple hires
- School experience
- Management
- Mid-level
Quick Apply
8d
Everett Assistant Athletic Director
Lansing School District —Lansing, MI
- Multiple hires
- School experience
- Management
- Mid-level
Quick Apply
Events Worker-Orchestra
Michigan State University —East Lansing, MI
- Temporary
- Serving
- University
- Travel
Athletic Director
Eaton Rapids Public Schools —Eaton Rapids, MI
- $69,719 - $91,592 a year
- Full-time
- Management
- Mid-level
- School
Quick Apply
4d
Vice President and Director of Athletics
Michigan State University —East Lansing, MI
- Full-time
- Sales
- Merchandising
- Master's degree
Assistant Director, Athletics & Youth Recreation
Charlotte Public Schools —Charlotte, MI
- Weekends as needed
- CPR Certification
- Mid-level
- Bachelor's degree
Quick Apply
6d
Event Customer Service Team Member (Part-Time)
Follett Higher Ed Group, LLC —East Lansing, MI
- Extended hours
- 18 years or older
- Computer literacy
- Basic math
Demmer Center Equipment Coordinator / Sports Facility Professional
Michigan State University —East Lansing, MI
- Full-time
- Research
- Mid-level
- Residential
3d
Sports Betting Event Activations Associate
Signup Expert —Lansing, MI
- $16 - $20 an hour
- Contract
- Remote
- No experience needed
- Communication skills
- Entry level
Quick Apply
JV Girls Head Tennis Coach
Okemos Public Schools —Okemos, MI
- Weekends as needed
- School experience
- CPR Certification
- High school
JV Competitive Cheer Coach
Grand Ledge Public Schools —Grand Ledge, MI
- Weekends as needed
- Background check
- CPR Certification
- High school diploma or GED
Quick Apply

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Events Worker
Michigan State University —East Lansing, MI
Duties may include working at an assigned station in a concession stand; preparing and dispensing refreshments; transporting, maintaining and arranging supplies…
Events Worker - Variable Rate
Michigan State University —East Lansing, MI
Students in order to provide information and answer questions. Duties may include working at an assigned station in a concession stand; preparing and dispensing…

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Bachelor's degree in Sports Management, Event Management, or a related field preferred. The Coordinator, Event Production will support the executive producer…
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sports management jobs near lansing, mi

Sponsorship and Activation Manager

Legends Global -
Lansing, MI

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Job Details

Full-time

Benefits

Disability insurance
Health insurance
Dental insurance
401(k)
Vision insurance

Qualifications

Microsoft Excel
Productivity software

Full Job Description

POSITION: Sponsorship and Activation Manager

DEPARTMENT: Sales and Events

REPORTS TO: General Manager/Assistant General Manager

FLSA STATUS: Salaried, non-exempt

LEGENDS GLOBAL

Legends Global is the premier partner to the world's greatest live events, venues, and brands. We deliver a fully integrated solution of premium services that keeps our partners front and center through our white-label approach.

Our network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests each year, is powered by our depth of expertise and level of execution across every component — feasibility & consulting, owner’s representation, sales, partnerships, hospitality, merchandise, venue management, and content & booking — of world-class live events and venues.

The Legends Global culture is one of respect, ambitious thinking, collaboration, and bold action. We are committed to building an inclusive workplace where everyone can be authentic, make an impact, and grow their career.

Winning is an everyday thing at Legends Global. We have the best team members who understand every win is earned when we come together as one unified team. Sound like a winning formula for you? Join us!

Position Overview

The Sponsorship and Activation Manager drives revenue growth by securing sponsorship partnerships and executing activations that increase brand visibility and engagement. This role identifies prospective sponsors, negotiates agreements, and manages sponsorship deliverables across events and marketing campaigns. The position also oversees special events from planning through execution and post-event recap, supporting continuous improvement for recurring events.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Plan, coordinate, and execute venue-hosted special events from concept through post-event evaluation, ensuring exceptional guest experiences and successful event delivery.
Develop and implement sponsorship strategies that attract new partners, strengthen community relationships, and align with organizational goals.
Build and maintain strong relationships with sponsors, agencies, vendors, community partners, and internal stakeholders to support successful partnership activations.
Collaborate with operations, food and beverage, sales, marketing, events, and creative teams to ensure seamless planning, logistics, promotion, and execution.
Create and manage event and sponsorship budgets, timelines, contracts, project plans, assets, and deliverables while ensuring work is completed on time and within budget.
Generate new revenue opportunities through creative sponsorship packages, signage opportunities, strategic partnerships, and community engagement initiatives.
Negotiate and manage sponsorship contracts and agreements to ensure clear expectations, accurate fulfillment, and strong partner satisfaction.
Track attendance, sponsorship ROI, guest feedback, financial results, and deliverables, providing insights and recommendations for continuous improvement.
Represent the organization at industry events and networking opportunities to enhance visibility, build relationships, and expand the sponsorship pipeline.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability

required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

EDUCATION AND/OR EXPERIENCE

Bachelor’s degree in marketing, Communications, Business, Sports Management, or a related field preferred
1–3 years of experience in sponsorship, partnerships, event marketing, or brand activation—venue or live events experience is a plus

SKILLS AND ABILITIES

Strong organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
Excellent written and verbal communication skills; comfortable interacting with internal teams and external partners
Detail-oriented with a focus on accuracy, especially when executing sponsor deliverables and event activations.
Proficient in Microsoft Office Suite (especially PowerPoint and Excel); familiarity with Adobe Creative Suite or Canva is a plus.
Ability to work flexible hours, including evenings, weekends, and holidays as required by event schedules.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site (Lansing Center Complex)

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described below the above headings. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor.

Apply Now

Refine Your Search

sports management jobs in lansing, mi

Sponsorship and Activation Manager

Events Worker

Eastern Athletic Director

Events Worker - Variable Rate

Middle School Athletic Director

Everett Assistant Athletic Director

Events Worker-Orchestra

Athletic Director

Vice President and Director of Athletics

Assistant Director, Athletics & Youth Recreation

Event Customer Service Team Member (Part-Time)

Demmer Center Equipment Coordinator / Sports Facility Professional

Sports Betting Event Activations Associate

JV Girls Head Tennis Coach

JV Competitive Cheer Coach

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