Shaw's Home Comfort
Marketing Manager
Location: Lemoore, CA (On-site)
Lead the Marketing Strategy Behind a Growing Home Comfort Brand
Shaw's Home Comfort is looking for a data-driven, creative, and highly organized Marketing Manager to help us grow our brand, generate high-quality leads, and become the most trusted HVAC and plumbing contractor in the Central Valley. This is not just a "post on social media" marketing role. We are looking for someone who understands that strong marketing is built on strategy, numbers, tracking, testing, and ROI. If you can turn company goals into clear campaigns, manage vendors and budgets, review performance, and work with a content creator to drive measurable results, we want to talk to you.
Shaw's Home Comfort is a family-owned HVAC and plumbing company serving Lemoore, Fresno, Clovis, Visalia, Tulare, Porterville, and communities throughout California's Central Valley. Since 2004, we have helped homeowners stay comfortable through professional heating, cooling, plumbing, indoor air quality, and home comfort services. We are growing with a clear vision: to be the most trusted HVAC and plumbing contractor in the Central Valley. Our reputation is built on service, professionalism, trust, strong customer relationships, and a team culture that values both hard work and having fun together.
Our Core Values: Teachable team player, Think different, Motivated work ethic, Honest communication, Own your own time.
The Marketing Manager will lead the planning, tracking, coordination, and performance management of Shaw's Home Comfort's marketing efforts. You will manage the marketing calendar, oversee campaign execution, review Google Ads and PPC performance, support email and direct mail campaigns, track budgets, manage vendors, and measure ROI across specific campaigns. Your role will be to bring strategy, structure, accountability, and performance tracking to the marketing function. The ideal candidate understands both the creative and analytical sides of marketing and can translate company goals into practical campaigns, measurable targets, and clear action plans.
Key Responsibilities
- Manage the company's marketing calendar and ensure campaigns are planned, organized, and executed on schedule
- Create marketing strategies and targets based on company goals, seasonal priorities, revenue needs, and growth plans
- Review Google Ads and PPC campaign performance, working with outside agencies or vendors as needed
- Track key marketing numbers, campaign performance, lead flow, conversion rates, ROI, and other measurable results
- Manage and evaluate specific marketing campaigns to determine what is working, what needs improvement, and where budget should be allocated
- Support and oversee email marketing campaigns, including planning, messaging, timing, segmentation, and performance review
- Coordinate direct mail marketing campaigns and track response, lead generation, and ROI
- Manage marketing budgets, campaign spending, vendor invoices, and performance against budget
- Work with the content creator to align photos, videos, newsletters, and social content with broader marketing strategy
- Help turn raw photo and video content into campaign ideas, messaging themes, and promotional opportunities
- Coordinate with outside vendors, agencies, designers, printers, PPC partners, and other marketing resources
- Use ServiceTitan Marketing Pro or similar tools to track campaigns, phone numbers, QR codes, attribution, and results
- Review newsletters and ongoing communications to ensure they support company goals and brand messaging
- Identify opportunities to improve marketing systems, reporting, tracking, and campaign execution
- Provide regular updates to leadership on campaign results, marketing priorities, and recommended next steps
Qualifications
- Previous experience in marketing management, marketing coordination, digital marketing, campaign management, or a similar role
- Strong understanding of marketing strategy, campaign planning, performance tracking, and ROI measurement
- Experience reviewing or managing Google Ads, PPC campaigns, email marketing, and direct mail marketing
- Ability to analyze numbers, track results, and make recommendations based on data
- Experience managing a marketing calendar, campaign deadlines, budgets, vendors, and multiple priorities
- Strong organizational skills and ability to keep projects moving across internal team members and outside partners
- Excellent written and verbal communication skills
- Comfortable working with creative content, including photos, videos, newsletters, and social media assets
- Ability to turn company goals into clear marketing plans, targets, and campaign priorities
- Tech-savvy and comfortable learning new platforms and tools
- Experience with ServiceTitan Marketing Pro strongly preferred
- Experience in HVAC, plumbing, home services, trades, residential services, or local service-based businesses is a plus
- Positive, team-oriented attitude with a willingness to jump in, solve problems, and help a growing company improve
Compensation:
- Full-time, W-2 Employment
- Salary: $75,000-$95,000 annually, depending on experience and qualifications. This position may also be eligible for performance-based bonuses.
What We're Looking For
We are looking for a Marketing Manager who can bring structure, strategy, and measurable results to our marketing efforts. This role is a strong fit for someone who enjoys both the creative and analytical sides of marketing. You do not need to personally create every piece of content, but you do need to know how content, campaigns, tracking, budget, and business goals all work together. If you are ready to help build a stronger brand, improve lead generation, and bring accountability to marketing performance, Shaw's Home Comfort may be the right place for you.
Shaw's Home Comfort is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, marital status, pregnancy, national origin, ancestry, age, disability, medical condition, genetic information, military or veteran status, or any other status protected by applicable law.
