Job Overview:
We are seeking a Senior Manager, Media Measurement Strategy, to join a newly formed media measurement team. This role will play a critical part in shaping how marketing investment decisions are made, bringing rigor, structure, and clarity to short‑term optimization, long‑term effectiveness, and enterprise‑level spend strategy.
This is not a reporting or attribution operations role. It is a strategy and decision‑enablement role, owning the interpretation of measurement outputs and translating them into clear, actionable recommendations for the business.
Why This Role Matters
As one of the first senior hires on this team, you will help establish the operating model, guardrails, and storytelling approach that leadership will rely on to allocate media and commercial investment with confidence.
This role will help move the organization from measurement as hindsight to measurement as a decision system. Operating in a build‑phase environment, you will balance rigor with practicality while shaping expectations, norms, and best practices for how measurement informs decisions. This role plays a key connective role across media teams, internal analytics partners, and external measurement vendors to ensure a cohesive, decision‑ready measurement system.
Key Responsibilities
- Measurement Strategy & Effectiveness
- Ensure media performance is grounded in causal incrementality
- Balance short‑term performance signals with long‑term value implications to ensure decisions do not optimize one horizon at the expense of another
- Own interpretation and application of short and long-term measurement outputs
- Define measurement guardrails and learning agendas
- In‑Flight Optimization Support
- Partner with media teams to provide decision‑ready guidance during campaigns
- Help identify where incremental dollars should be shifted to improve return
- Clearly communicate confidence levels, limitations, and tradeoffs with in‑flight signals
- Help teams distinguish between directional signals and validated impact
- Enterprise & Brand Allocation
- Lead cross‑brand and cross‑lever investment analyses
- Quantify marginal returns and trade‑offs across media and other growth levers
- Support annual planning and incremental budget decisions
- Business Translation & Storytelling
- Turn complex analysis into clear, concise recommendations
- Frame size of prize, risk, and uncertainty for senior leadership
- Represent measurement outcomes with influence and credibility
- Team & Capability Building
- Manage and mentor the analyst supporting this function
- Help define best practices, templates, and standards
- Partner closely with internal data science and external measurement vendors to ensure measurement approaches are aligned, outputs are actionable, and delivery supports business decisions
What You Won’t Be Doing
- Running day‑to‑day attribution pipelines
- Building complex statistical models from scratch
- Serving as a pure reporting or dashboard owner
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Total Rewards:
- Salary Range: $130,700 - $180,000
- Actual placement within the compensation range may vary depending on experience, skills, and other factors
- Benefits, subject to election and eligibility: Medical, Dental, Vision, Disability, Paid Time Off (including paid parental leave, vacation, and sick time), 401k with company match, Tuition Reimbursement, and Mileage Reimbursement
- Annual bonus based on performance and eligibility
Requirements:
- 7–10+ years of experience in media measurement, analytics, marketing science, or related fields
- Strong understanding of MMM, incrementality testing, and ROI frameworks
- Proven ability to translate analytics into business decisions
- Experience in CPG, retail media, or omnichannel marketing environments
- Exceptional communication and storytelling skills
- Ability to present to and work with senior leadership
- Comfortable operating in ambiguity, including navigating data limitations and evolving organizational structures
Success in the Role Looks Like
- Leadership confidently using measurement outputs to make investment decisions
- Clear, actionable reallocation guidance during campaigns
- Enterprise incrementality and lift results influencing planning and budget distribution
- Measurement viewed as a strategic partner, not a reporting function
Company Overview:
Keurig Dr Pepper (Nasdaq: KDP) is a leading beverage company with more than 150 owned, licensed and partner brands that meet a wide range of needs and occasions. Our North American refreshment beverage business holds leadership positions across carbonated soft drinks, water, juice and mixers with a portfolio of iconic brands such as Dr Pepper®, Canada Dry®, Mott’s®, A&W®, Peñafiel®, GHOST®, 7UP®, Snapple®, Clamato® and Core Hydration®. Our global coffee business spans more than 100 markets and includes the leading Keurig® single‑serve brewing system in the U.S. and Canada, along with powerhouse brands such as Peet’s, L’OR and Jacobs, and other regional coffee leaders. Our more than 50,000 employees aim to enhance the experience of every beverage and coffee occasion while making a positive impact for people, communities and the planet.
We strive to be an employer of choice, providing a culture and opportunities that empower our team to grow and develop. We offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development, while ensuring you feel valued, inspired and appreciated at work.
Whatever your area of expertise, at KDP you can be a part of a team that’s proud of its brands, partnerships, innovation and growth. Will you join us?
Keurig Dr Pepper is an equal opportunity employer and recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sexual orientation, gender identity, gender expression, age, disability or association with a person with a disability, medical condition, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law.
A.I. Disclosure:
KDP uses artificial intelligence to assist with initial resume screening and candidate matching. This technology helps us efficiently identify candidates whose qualifications align with our open roles. AI does not make hiring decisions; all decisions throughout the hiring process are made by talent acquisition team members. If you prefer not to have your application processed using artificial intelligence, you may opt out by emailing your resume and qualifications directly to [email protected] in lieu of clicking . In order for your application to be considered and opted out of AI, you must include the words "AI Opt-Out" and either job title and location or Job ID # in the email subject line in your email application.
