The Product Manager, New Product Development (NPD) & Original Equipment Manufacturer (OEM) Programs is responsible for leading strategic OEM projects and driving new product development initiatives across CIVCO’s ultrasound-guided procedure portfolio. This role serves as the primary commercial and cross-functional leader for OEM development programs while also supporting upstream product strategy activities including market assessment, voice-of-customer engagement, business case development, and opportunity validation.
This position combines strategic product leadership with tactical execution responsibilities to ensure successful development and launch of products that align with customer needs, market opportunities, and organizational growth objectives. The Product Manager will collaborate closely with OEM partners and internal stakeholders across Engineering, Marketing, Sales, Regulatory, Quality, Manufacturing, and Business Development to deliver commercially successful solutions that strengthen CIVCO’s market position and partner relationships.
The ideal candidate brings strong product management capabilities, customer and market insight, and the ability to translate clinical and business needs into actionable development programs that deliver on new product vitality goals.
- Serve as the primary business lead and point of contact for OEM development programs and strategic partner initiatives, from opportunity identification through commercialization and launch.
- Collaborate with external strategic partners to ensure alignment on project scope, timelines, deliverables, and commercial requirements.
- Develop and manage Product Development Agreements (PDAs), business cases, commercial terms, and minimum volume commitments.
- Monitor project progress and communicate milestones, risks, and deliverables to internal stakeholders and external partners.
- Support compatibility expansion activities as OEM partners release new ultrasound system and transducer platforms.
- Partner with Sales and Channel Management teams to support OEM growth initiatives, pricing alignment, and market expansion opportunities.
- Drive effective prioritization and resource alignment across OEM and NPD initiatives.
- Conduct ongoing market, technology, and competitive landscape analyses within ultrasound-guided procedure markets, including urology, women’s health, radiology, POCUS, and probe disinfection.
- Identify emerging trends in ultrasound systems, probe technologies, and procedural workflows that impact CIVCO’s strategic direction.
- Support CIVCO’s product growth strategy through market assessment, voice-of-customer engagement, and opportunity validation activities.
- Participate in advisory meetings, trade shows, and industry events to maintain awareness of emerging technologies and procedural trends. Conduct market, customer, and competitive analyses to identify unmet clinical needs and emerging product opportunities.
- Build and maintain relationships with key opinion leaders (KOLs), strategic customers, and industry partners to support opportunity validation and market insight generation.
- Partner with Product Strategy, Business Development, and R&D teams to evaluate, prioritize, and validate new product opportunities aligned with organizational growth objectives.
- Develop evidence-based business cases and opportunity assessments using customer insights, market trends, financial analysis, and competitive intelligence to support portfolio prioritization decisions
- Serve as the internal voice-of-customer to guide product definition, development priorities, and strategic recommendations and support project verification and validation activities
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Demonstrated success developing business cases, evaluating market opportunities, and supporting commercialization of new products.
- Experience working with cross-functional product development teams and structured product development processes.
- Strong understanding of customer needs assessment, market research, competitive analysis, and product strategy.
- Experience managing external strategic partnerships or OEM relationships preferred.
- Ability to balance strategic thinking with tactical execution in a fast-paced environment.
- Strong communication, organizational, collaboration, and project leadership skills.
- Experience within ultrasound-guided procedures, imaging, or medical consumable products preferred.
- Prior clinical or industry-based ultrasound experience.
- Prior experience with single-use procedural medical devices and consumable products.
- Working knowledge of hospital environments including organizational structures and administration.
- Demonstrated ability to synthesize complex market and technical information into clear strategic recommendations.
- Highly proficient in Microsoft Office with demonstrated willingness to learn and incorporate AI-tools into daily work.
Education and/or Experience:
- Bachelor’s degree in Business, Marketing, Engineering, Life Sciences, or related field or equivalent combination of education and experience.
- Minimum 3-5 years of experience in product management, OEM program management, upstream product marketing, or new product development. Medical device industry experience is preferred.
- Willing, able, and committed to travel up to 30%. Consistent time spent with customers is essential.
- Ability to meet vendor credentialing requirements for all healthcare systems (including COVID-19 vaccine, where required).
- At CIVCO, you are empowered to create a career that will take you where you want to go. Here, you’ll enjoy the freedom to explore new projects, support to think outside the box, and autonomy to lead from any position within the company.
- CIVCO offers a competitive benefits package including company-sponsored health plans, 401k plans with company matching starting day one, Employee Stock Purchase Plans, lifestyle and tuition reimbursements, parental leave, hybrid work, and generous vacation plans (minimum of 17 days annually).
- CIVCO is driven by a mission to "Make Image Guided Procedures Safer” through innovative ultrasound solutions. This role provides a unique opportunity to shape the future of ultrasound-guided procedures, collaborate with global leaders, and make a tangible impact on healthcare innovation.
- An Equal Opportunity Employer, CIVCO requires a diversity of people, perspectives, and ideas to address the complex challenges of our global business. All qualified applicants will receive consideration for employment without regard to, among other things, race, religion, color, national origin, sex, age, sexual orientation, gender identity, status as a protected veteran or status as a qualified individual with disability.
- The anticipated compensation for this role includes an annualized base salary range of $80,000 - $120,000 plus a 15% variable incentive compensation target. The provided base salary range is used nationally. The rate offered is compliant with federal/local regulations and may vary by experience, certification/education, market conditions, location, etc. It is not typical for an individual to be hired at or near the top of the pay range and compensation decisions are dependent on the facts and circumstances of each case. The specific compensation offered to a candidate may be influenced by a variety of factors including demonstrable level of experience and training, pertinent education including licensure and certifications, and other relevant business or organizational needs.
- The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to sit and talk or hear. The employee is also required to stand and walk. The employee is required to travel by automobile and other means. Specific vision abilities required by this job include close vision. The employee must occasionally lift and/or move up to 25 pounds.
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- The noise level in the work environment is usually moderate.
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Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
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