Top 20 Search optimization strategist Jobs in Livonia Mi

Sr. Strategist, CRM Analytics and Insights
General Motors —Warren, MI
- Email
- 6 years
- Master's degree
- SQL
- Benefits from day one
Performance Intelligence Strategist, Chevy
General Motors —Warren, MI
- Email
- 5 years
- Office
- Analysis skills
- Benefits from day one
7d
Media Performance Strategist, Marketing Applied Sciences – Customer Care and Aftersales
General Motors —Warren, MI
- $83,800 - $127,300 a year
- Email
- Marketing
- 5 years
- SQL
- Health savings account
- Paid holidays
7d
Senior Strategist, CRM Analytics & Insights – OnStar
General Motors —Warren, MI
- $106,600 - $163,400 a year
- Email
- 6 years
- Marketing
- SQL
- Health savings account
- Paid holidays
7d
Paid Media Lead (Remote US)
Directive —Detroit, MI
- $90,000 - $110,000 a year
- Email
- Remote
- Mid-level
- 3 years
- US work authorization
- Paid parental leave
- Paid holidays
Paid Media Strategist (Remote US)
Directive —Detroit, MI
- $70,000 - $95,000 a year
- Email
- Remote
- Mid-level
- 3 years
- US work authorization
- Paid parental leave
- Paid holidays
2d
Group Strategy Manager, Marketing Applied Sciences – Customer Care and Aftersales
General Motors —Warren, MI
- $134,700 - $207,600 a year
- Email
- Management
- Marketing
- Master's degree
- Health savings account
- Paid holidays
7d
Account Strategist, Paid Media (Remote US)
Directive —Detroit, MI
- $70,000 - $95,000 a year
- Email
- Remote
- Mid-level
- 3 years
- US work authorization
- Paid parental leave
- Paid holidays
Paid Media Manager (Remote US)
Directive —Detroit, MI
- $70,000 - $95,000 a year
- Email
- Remote
- Mid-level
- 3 years
- US work authorization
- Paid parental leave
- Paid holidays
Search Optimization Strategist
Plante Moran —Auburn Hills, MI
- $60,000 - $90,000 a year
- Hybrid work
- Marketing
- Bachelor's degree
- US work authorization
- Disability insurance
- Health insurance
Senior Paid Media Strategist (Remote US)
Directive —Detroit, MI
- $90,000 - $110,000 a year
- Email
- Remote
- Mid-level
- 3 years
- US work authorization
- Paid parental leave
- Paid holidays
Retail Paid Media Strategist
Carhartt —Dearborn, MI
- Full-time
- Marketing
- 5 years
- Mid-level
Quick Apply
3d
Senior Account Strategist, Paid Media (Remote US)
Directive —Detroit, MI
- $90,000 - $110,000 a year
- Email
- Remote
- Mid-level
- 3 years
- US work authorization
- Paid parental leave
- Paid holidays
Digital Marketing Coordinator D2C
Carhartt —Dearborn, MI
- Full-time
- Remote
- Marketing
- Mid-level
- Bachelor's degree
Quick Apply
Associate Creative Director
OneMagnify —Detroit, MI
- Full-time
- 7 years
- Mentoring
- Experience equivalent to degree accepted
- Paid holidays
- Health insurance
Manager of Digital Marketing
FRIEDMAN MANAGEMENT COMPANY —Farmington Hills, MI
- Full-time
- Hybrid work
- 7 years
- Research
- Office
- Health insurance
- Dental insurance
Quick Apply
AI Senior Manager - SFL Scientific
Deloitte —Detroit, MI
- Full-time
- Computer Science
- System design
- Office
Senior Growth Marketing & Performance Manager
DOBI —Birmingham, MI
- Full-time
- 5 years
- Office
- Analysis skills
Quick Apply

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search optimization strategist jobs near livonia mi

Sr. Strategist, CRM Analytics and Insights

General Motors -
Warren, MI

Apply Now

Job Details

Full-time

Benefits

Benefits from day one

Qualifications

Marketing project management
Website activity analysis
Statistics
Quantitative applied research
Marketing automation tools
Data visualization software proficiency
Data Integration (Data management)
Database systems
Statistics
Performance Reporting
Digital marketing tools
Technical solutions implementation
Business intelligence tools
Bachelor's degree
Media data analysis
Data-driven problem-solving
Management reporting
Managing projects
Marketing analytics
CRM system proficiency
Cross-functional collaboration
Research findings presentation
Data visualization projects
Project stakeholder communication
Cross-functional communication
Campaign performance reporting
Data analysis software

Full Job Description

Job Description

The Role:

The Marketing Applied Sciences team is responsible for developing analytics-driven solutions to help GM Organizations achieve their business goals.

As the Senior Strategist – CRM Analytics & Insights , this individual will lead the delivery CRM Analytics and Insights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac) and Corporate Brands , helping them quantify the i mpact of our CRM and providing recommendations for optimization. The ideal candidate will have a strong background in CRM, digital analytics, and marketing technology, with the ability to translate data insights into actionable marketing strategies across our iconic brands and integrate CRM analytics into cross-channel experiences.

This person will work cross-functionally and collaboratively to provide actionable CRM reporting and insights to the enterprise business marketing teams in the form of automated reports, deep dive analysis, customer profile analysis , closed loop reporting . The team is focused on delivering future-focused, internally managed CRM reporting for our marketing teams .

What You'll Do:

Lead the delivery CRM Analytics and I nsights for the GM Vehicle Brands (Chevrolet, Buick, GMC and Cadillac) and corporate brands , helping them quantify the impact of CRM and providing recommendations for optimization .

CRM analysis & optimization: Analyze CRM influence on lifecycle engagement , retention, and conversion of key funnel activities

I dentify opportunities for improvement; monitor ongoing campaign performance identify optimization opportunities.

Elevate CRM findings to a strategic, consultative, and actionable level. Convey complex stories to internal stakeholders in a strategic way that can be translated into measurable actions.

Build and manage relationships with cross functional stakeholders to identify and prioritize key marketing and media questions.

Oversee and assist in developing brand strategists, reviewing stakeholder deliverables and providing feedback.

Help businesses establish measurement goals and chart a route to activate those goals.

Partner with data scientists to ensure data quality and accuracy.

Understanding of how to mesh multiple data sources (CRM, Site, and offline actions) for to design actionable reporting and insights

Collaborate with Marketing Technology teams on data ingestion requirements, availability , feeding detailed requirements, ideating, and innovating

Your Skills & Abilities (Required Qualifications):

6 + years of experience in Owned Media, Web, CRM , and/ or Customer Lifecycle Analytics

Deep understanding of and experience with CRM reporting and measurement frameworks

Ability to integrate data and findings from a variety of data sources and present a holistic view of a position

Project management duties including project plans, timelines, ad-hoc requests, and managing the implementation of new analytics capabilities for the team

Advanced-level understanding of email service providers and associated optimization & analytical tools

Strong understanding of Marketing Automation platforms and CRM systems

Deep Experience with data visualization tools (e.g., Tableau, PowerBI ) , analysis tools (Excel, Databricks, Snowflake etc.) , data querying (SQL, Python, R, etc.) and Marketing Analytics platform suites: i.e. Adobe Experience Platform, Adobe Analytics, Adobe Consumer Journey Analytics etc.

Experience with statistical methods, and experimentation techniques.

Experience developing structured and logical frameworks to define the problem, analyze the data, and derive insights and actionable recommendations.

Excellent written, verbal, presentation, and interpersonal skills; fluency interfacing with both technical and management teams. Ability to make complex concepts and analytics understandable and actionable.

Demonstrated ability to work proactively and independently while guiding strategy and collaborating with stakeholders

Education:

Master’s or MBA degree in Analytics /Data Science , Econometrics , Statistics, Psychometrics, ( Bio)Statistics, Applied Mathematics, Operations Research, or another quantitative field . preferred, but not required .

Bachelors Degree Required

PMP preferred

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .

Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Apply Now

Refine Your Search

search optimization strategist jobs in livonia mi

Sr. Strategist, CRM Analytics and Insights

Performance Intelligence Strategist, Chevy

Media Performance Strategist, Marketing Applied Sciences – Customer Care and Aftersales

Senior Strategist, CRM Analytics & Insights – OnStar

Paid Media Lead (Remote US)

Paid Media Strategist (Remote US)

Group Strategy Manager, Marketing Applied Sciences – Customer Care and Aftersales

Account Strategist, Paid Media (Remote US)

Paid Media Manager (Remote US)

Search Optimization Strategist

Senior Paid Media Strategist (Remote US)

Retail Paid Media Strategist

Senior Account Strategist, Paid Media (Remote US)

Digital Marketing Coordinator D2C

Associate Creative Director

Manager of Digital Marketing

AI Senior Manager - SFL Scientific

Senior Growth Marketing & Performance Manager

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