Company Background
Powder is a year-round resort and real estate development project nestled throughout 12,000 acres in the Wasatch Mountains of Northern Utah. We are striving to be the premier place of being and doing, a destination that fuses outdoor recreation with a cultural and hospitality program that connects visitors with a deeper sense of self and purpose. Our core values come to life in a unique and natural setting of unparalleled beauty.
Together we are one team, not an "us vs. them" mentality. We are focused on being a progressive employer with pay equity, inclusion, while building diverse teams.
Job Title: Digital Marketing Specialist
Department: Marketing
Status:Seasonal FT
Reporting To: Sr Marketing Manager
Position Overview:
Reporting to the Sr. Marketing Manager, the Digital Marketing Specialist is responsible for optimizing Powder Mountain’s digital footprint and driving real-time guest communication. This role splits its focus between technical digital execution (website maintenance and robust SEO strategy) and high-impact, live mountain communications during the winter season.
Schedule: Monday through Friday, with seasonal adjustments:
Pre-Season (Sept 1 – Nov): Mon-Fri on-site at Powder HQ in Eden, UT
In-Season (Winter Operations): Tues-Sat 5 days on-site at Powder Mountain Resort, 8:00 AM – 4:00 PM.***
***Due to the reactive nature of this role, shifts may start earlier or run later than the standard workday to accommodate on-mountain emergencies, significant weather updates, and other operational needs.
Website Maintenance & SEO Strategy
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Oversee daily content updates, accuracy, usability, and overall UX across the Powder Mountain website.
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Build, evolve, and execute a comprehensive technical, on-page, and local SEO roadmap, optimizing specifically for today’s AI-driven search ecosystem.
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Research, pitch, and write engaging, keyword-optimized blog posts.
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Actively monitor and analyze performance data using Google Analytics, Semrush, and Mouseflow, leveraging heatmaps and user-behavior tracking to continuously optimize the site’s UX and drive conversions.
On-Mountain Communication & Snow Reporting
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Serve as a key onsite communication liaison for real-time mountain updates, partnering directly with Mountain Operations, Ski Patrol, and Snow Safety to gather rapid, accurate operational data during dynamic events.
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Translate operational details into clear public messaging, following established protocols to distribute time-sensitive information related to lift openings/closures, parking status, and mountain safety protocols via the website, email, social, and digital signage.
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Publish daily snow reports outlining current mountain conditions, accumulation, and upcoming weather patterns for guests and residents.
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Update digital signage across the mountain to accurately reflect lift and terrain status.
Core Goals
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Maintain an accurate, functional, and SEO-optimized website
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Deliver accurate, timely operational and weather updates to guests and residents.
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Provide regular analytics and behavior tracking reports to clearly demonstrate digital performance, user trends, and SEO growth.
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Bachelor’s degree in Marketing, Communications, or related field.
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2-4 years of experience in digital marketing, preferably in the outdoor, hospitality, or resort industries.
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Strong writing skills with a keen eye for grammar, punctuation, and tone.
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Exceptional knowledge of SEO strategy and implementation. This includes a deep understanding of today's evolving search landscape, particularly how to optimize content for AI-driven search and modern search engine algorithms.
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High proficiency with tracking and behavioral analytics platforms, like Google Analytics, SEMrush, and Mouseflow.
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Highly organized, results-driven, and detail-oriented.
Physical Requirements:
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Full range of body movements
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Reach, push, pull, lift, and carry objects that may be heavy (40+lbs)
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Prolonged periods of standing, walking, bending, and twisting
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Walk on even/uneven/slippery terrain
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Climb/descend stairs
Working Environment:
Expected to be able to work in a multitude of outside mountain conditions. Periods of prolonged exposure to the elements such as warm and cold temps, heavy winds, intense precipitation, and poor visibility.
