** Only applications with a cover letter will be considered. Please ensure your cover letter reflects your own voice and experiences. We value authenticity and want to learn what genuinely makes you excited about joining Catholic Charities NH**
What if your next marketing job helped change lives across New Hampshire?
One day, you might interview a mother who worked tirelessly to break a cycle of homelessness for her child. The next, you could be filming a veteran's journey to recovery, creating a social media campaign that reaches thousands, or producing content that inspires someone to support a life-changing program.
If you're passionate about storytelling, social media, content creation, and using digital marketing to make a real difference, this could be the opportunity you've been looking for.
Catholic Charities NH is seeking a full-time Program Marketing Specialist to join our dedicated team of mission-driven professionals. As one of the state’s largest social services organizations, we help individuals and families – across all ages and backgrounds – overcome barriers and build the lives they want to live through our wide range of programs.
As Program Marketing Specialist, you'll help shape how thousands of people experience Catholic Charities NH. Through social media, video, storytelling, email, and digital content, you'll bring our mission to life and help connect new audiences to our programs and services.
Reporting to the Executive Director of Marketing and Communications, you'll play a key role in growing our brand, engaging supporters, and helping more people discover the programs and services that change lives throughout New Hampshire.
You’re a strong fit if you:
- Love social media and digital marketing, stay up to date on emerging trends, and can demonstrate how you've used content to engage audiences and achieve results
- Understand what captures attention in today's crowded digital landscape and enjoy experimenting with new content formats, platforms, and ideas
- Are a strong content creator and communicator, with experience developing engaging content across social media, video, email, and written channels
- Have a curious mindset and enjoy uncovering the details that make stories stand out in compelling ways
- Have a passion for helping others and want your work to support a meaningful mission
- Are committed to continuous learning and enjoy exploring new technologies, trends, and strategies that strengthen marketing efforts
- Take initiative while recognizing when to collaborate, seek feedback, or ask for support
- Bring a positive, team-oriented attitude and a desire to help advance a mission that changes lives across New Hampshire
The Program Marketing Specialist will work closely with our Creative Services Manager on digital content and production (including email) and our Community Engagement Specialist on external communications, community outreach, and audience engagement efforts.
Key Responsibilities
Social Media
- Develop and implement social media and content strategies that increase engagement and strengthen awareness of Catholic Charities NH
- Manage CCNH’s main social media accounts (Facebook, Instagram, LinkedIn), including content creation, posting, scheduling, reporting, and responding to comments and messages
- Collaborate with program staff to identify and share compelling stories, mission moments, and milestones
- Explore opportunities to expand our presence on emerging social platforms (e.g., TikTok, Threads)
- Support individual program pages (Liberty House, New Generation, CareGivers, etc.)
- Design and execute creative paid social media advertising campaigns (Meta, LinkedIn, etc.)
Content Marketing
- Assist in planning and executing content marketing initiatives that support brand and program awareness, fundraising, and other organizational goals
- Write and edit compelling content that highlights our impact, including client stories, donor spotlights, program updates, blogs, and other mission-focused communications
- Develop content for print and digital publications, including newsletters, annual reports, impact reports, direct mail pieces, and other donor communications
Digital Communications & Marketing
- Develop written and visual content for email communications, including newsletters, appeals, event invitations, mission moments, automated journeys, and organizational updates
- Support the planning and execution of multi-channel marketing campaigns, including digital advertising, programmatic advertising, and audience development efforts
- Create and distribute text message communications to donor and supporter audiences
- Assist the Creative Services Manager with Google Ads and Google Ad Grant campaigns
- Assist in creating ads for emerging channels, such as digital display, connected TV, and audio
- Stay informed about emerging digital marketing trends and identify opportunities to strengthen our online presence, including search and AI-driven discovery tools.
Video
- Create engaging short-form video content for social media, email, and digital campaigns using smartphones and simple production tools
- Interview clients, donors, volunteers, and staff to capture meaningful stories and mission moments
- Edit videos using user-friendly platforms such as CapCut, Canva, Premiere Rush, or similar tools
- Stay current on short-form video trends and help identify creative ways to reach audiences through Reels, TikTok, Shorts, and emerging formats
Photography & Visual Communications
- Create compelling visual content for social media, email, and digital campaigns using Canva and similar tools
- Design graphics, infographics, and other visual assets that help communicate our impact and engage audiences
- Capture supplemental photography at programs, events, and community activities as needed
- Ensure visual content aligns with Catholic Charities NH brand standards and storytelling goals
Digital Fundraising Support
- Support the planning and execution of digital fundraising campaigns, including Giving Tuesday, NH Gives, and other online giving initiatives
- Develop content and creative assets that help engage donors and drive participation across digital channels
Requirements
- 3-5 years of experience in marketing, communications, content creation, social media, or a related field
- Experience creating and executing content marketing initiatives, including blogs, videos, donor stories, social media content, and other marketing materials that support organizational goals
- Success managing social media channels through both organic and paid campaigns to build audiences, drive engagement, and achieve measurable results
- Strong writing, editing, and storytelling skills, with the ability to create content that resonates with today's digital audiences
- Proficiency with Canva and social media management tools (such as Meta Business Suite or Hootsuite), along with experience creating and editing short-form video content using tools such as CapCut, Canva, Premiere Rush, or similar platforms.
- Experience with Google Analytics 4 and email marketing platforms
- Ability to interpret marketing data and insights and apply findings to strengthen content and campaign performance
- Excellent time management, organizational skills, and attention to detail
- Ability to work independently while collaborating effectively with colleagues across multiple programs and departments
- Experience working with nonprofit, faith-based, or other mission-driven organizations is a plus
- Willingness to travel occasionally to Catholic Charities NH programs, events, and locations throughout New Hampshire to gather stories, photos, and video content
- A genuine enthusiasm for the mission of Catholic Charities NH and a commitment to helping us share stories that inspire action and support our communities
Ready to Apply?
Please include a cover letter explaining why you're interested in Catholic Charities NH and how your experience would help advance our mission.
We also encourage applicants to share examples of social media, video, content marketing, or digital campaigns they have created.
Applications submitted without a cover letter will not be considered.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
