Position Description:
Base pay is influenced by several factors including a candidate’s qualifications, relevant experience, and anticipated contributions to meet the needs of the business, along with internal pay equity and external market-driven rates. The salary range displayed has not been adjusted for geographical location. This range has been created in good faith based on information known to Capital Blue Cross at the time of posting and may be modified in the future. Capital Blue Cross offers a comprehensive benefits packaging including Medical, Dental & Vision coverage, a Retirement Plan, generous time off including Paid Time Off, Holidays, and Volunteer time off, an Incentive Plan, Tuition Reimbursement, and more.
The Proposal Marketing Writer is an integral member of the Sales Communication Strategy team, who drives the development of compelling, persuasive, and timely proposals and other sales communications that help to position Capital competitively in market. This role collaborates closely with Commercial Group Sales, fellow marketers, and many subject matter experts to develop high-impact proposals, presentations, and other strategic communications that clearly articulate our value and help us stand out with customers. The Proposal Marketing Writer plays a key role in shaping Capital’s voice and ensures that every customer touchpoint reflects our promise to be the most trusted health plan by going the extra mile for our customers.
Responsibilities and Qualifications:
Lead the development of strategic sales communications. Take ownership of developing RFPs, sales resources, and other strategic communications from kickoff to final delivery. Coordinate with Sales and other business units to gather input, write persuasive narratives, and ensure high-quality, timely submissions that help Capital win and retain business.
Create content that connects. Partner with subject-matter experts to write targeted, compelling, and timely content for various channels, spanning digital and print, that highlights Capital's products and services to all commercial group market segments. Research, write, and edit succinct, engaging content including newsletters, customer presentations, and internal training resources.
Respond to RFIs. Coordinate and create thoughtful, thorough responses to requests for information (RFIs), aligning Capital’s capabilities with the needs of prospective customers.
Collaborate and contribute. Partner with subject-matter experts to strategize on effective ways to position Capital’s products and services with business decision-makers. Be an active voice in brainstorming sessions, kick-off meetings, conference calls, campaign execution, and customer meetings.
Maintain RFP content library. Own and manage the RFP database to ensure content is accurate, current, and easily accessible. Train users on database updates and enhancements.
Skills:
Strong writing, editing, communication, and interpersonal skills. Ability to effectively communicate (verbally and in writing) among executive management and colleagues to solve challenges, manage differences of opinion, and secure accurate information to respond to customer requests.
Strong project management skills. Ability to develop, prioritize, execute, coordinate, manage, and guide implementation of major projects. Must have the ability to conduct, manage, and balance multiple projects and priorities on tight deadlines.
Flexibility and a willingness to take on a variety of tasks to assist Marketing colleagues.
Strong PC skills, particularly in using Microsoft Word, PowerPoint, and Excel.
Experience:
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Minimum of 2 years progressive experience in communications, content creation, or marketing. Proposal writing or sales support experience is a plus.
Education and Certifications:
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Bachelor’s degree (degree in communications, journalism or English preferred, but not required).
Work Environment:
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Fast-paced environment that requires flexibility and adaptability; ability to perform job assignments independently; and ability to adapt to a changing work environment, workload requirements, and reporting relationships.
Physical Demands:
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While performing the duties of the job, the employee is frequently required to sit, use hands and fingers, talk, hear, and see.
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The employee must occasionally lift and/or move up to 5 pounds.
About Us: We recognize that work is a part of life, not separate from it, and foster a flexible environment where your health and wellbeing are prioritized. At Capital you will work alongside a caring team of supportive colleagues and be encouraged to volunteer in your community. We value your professional and personal growth by investing heavily in training and continuing education, so you have the tools to do your best as you develop your career. And by doing your best, you’ll help us live our mission of improving the health and well-being of our members and the communities in which they live.
