Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together.
This is a field remote position. Candidates must live in San Joaquin, Merced or Stanislaus Counties.
The Community Outreach Representative serves as the frontline brand ambassador for Alignment Health, generating qualified leads and building meaningful connections across assigned community territories. This role works in close partnership with licensed sales agents, marketing, and compliance teams to convert community engagement into measurable enrollment outcomes. The representative directly supports plan growth by cultivating trusted relationships with seniors, underserved populations, venue partners, and community organizations. This role is critical to the organization because grassroots outreach remains one of the highest-converting and most cost-effective channels in Medicare Advantage member acquisition and retention.
Job Duties/Responsibilities:
Generate and Qualify Leads Through Community Engagement
Drive consistent lead production by executing a structured outreach calendar that includes health fairs, senior center visits, retail events, food banks, churches, and community organizations. Meet or exceed weekly and monthly lead generation targets, maintaining accurate and timely records in Salesforce to ensure pipeline visibility for the sales team.
Build and Sustain Community Venue Partnerships
Identify, cultivate, and maintain productive relationships with venue partners — including senior living facilities, libraries, faith-based organizations, and retail locations — that generate a reliable flow of prospecting opportunities. Develop repeatable partnership frameworks that produce sustained lead volume across the assigned territory.
Plan, Coordinate, and Execute Outreach Events
Lead end-to-end logistics for community and educational events, including scheduling, venue setup, materials preparation, and staffing coordination. Deliver monthly event plans on time, ensuring all events are registered, documented, and executed in alignment with CMS marketing guidelines and internal compliance standards.
Educate Prospects and Members on Plan Benefits
Present Alignment Health plan benefits, services, contracted providers, and eligibility in a clear, culturally competent, and compliant manner to prospective and current members. Conduct new member orientation sessions and ongoing education events to drive plan understanding, satisfaction, and retention.
Support Licensed Agents in Lead Conversion and Enrollment
Coordinate closely with assigned sales agents to hand off qualified leads, support advertised and non-advertised sales presentations, and participate in enrollment meetings where appropriate. Track lead-to-enrollment conversion activity in Salesforce and align outreach strategies to local market sales goals.
Maintain Compliance with CMS and Internal Marketing Standards
Distribute only approved marketing and event materials, and partner with Marketing and Compliance teams on the development of community-facing collateral. Escalate any compliance concerns related to event conduct, venue arrangements, or member communications promptly and through appropriate channels.
Track Activity, Report Results, and Optimize Performance
Maintain daily Salesforce updates, submit weekly activity summaries, and provide a monthly calendar of planned events to management. Use reporting data to identify top-performing venues and event types, continuously refining outreach strategy to improve lead quality and event ROI.
Other duties and projects not listed above
Job Requirements:
Minimum 2 years of experience in community outreach, grassroots marketing, field sales support, or customer engagement roles
Required: High School Diploma or GED equivalent
Preferred: Associate's or Bachelor's degree in Communications, Public Health, Marketing, Business, or a related field
Community Engagement & Relationship Management — Ability to develop trusted, sustained relationships with community venues, influencers, and organizations that convert to consistent lead generation activity
CRM / Salesforce Proficiency — Proficient use of Salesforce or equivalent CRM for daily activity logging, lead tracking, and event documentation; accuracy and timeliness are essential to pipeline management
Event Planning & Execution — Skilled in coordinating end-to-end event logistics, including vendor coordination, material prep, on-site facilitation, and post-event follow-up
Compliance Knowledge — CMS Medicare Marketing Rules — Working knowledge of CMS marketing and outreach guidelines for Medicare Advantage, including rules governing event types, materials, and enrollment conversations
Microsoft Office Suite — Proficient in Word, Excel, and PowerPoint for reporting, calendar management, and presentation preparation
Essential Physical Functions:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms.
2. The employee frequently lifts and/or moves up to 10 pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus.
Pay Range: $53,210.00 - $79,815.00
Pay range may be based on a number of factors including market location, education, responsibilities, experience, etc.
Alignment Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity, or sexual orientation.
- DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email [email protected].
