Definition
The Admission Counselor works under the general direction of the Executive Director of Admissions and is primarily responsible for achieving enrollment goals for the school’s on-campus degree programs through recruiting, advising, and various enrollment management activities with an emphasis on first-time freshman and travels to fairs, churches, and Christian schools. The Admissions Counselor is a professional role with significant autonomy and responsibilities yet works closely with the enrollment team and individuals in other departments to successfully meet individual and team goals.
Equipment
Works from an office at Crown College. Equipment used includes, but is not limited to, personal computer and required programs, printer, copy machines, and other equipment as the position requires. The counselor will also receive materials for travel as a vendor representing Crown College.
Reports to
Executive Director of Enrollment
ESSENTIAL FUNCTIONS OF THE ROLE
Primary/critical responsibilities
Student Recruiting: Serves as the primary Admissions representative to prospective students and their families and includes a focus on first-time freshman; maintains regular contact with prospective students through ongoing communication including face-to-face meetings, phone calls, texting, email, written correspondence, and social media from the inquiry stage through enrollment; communicates an in-depth knowledge of the college’s mission, academic programs, admissions process, financial aid awareness, campus life, athletics, and other distinctives; functions as the primary liaison for the prospective student in connecting with key departments; provides a high level of customer service including timely response to any prospective student inquiries.
Process and Plan Development: Responsibilities include: development of recruiting strategy within areas of emphasis and timeline in conjunction with Director of Admissions; utilization of JRM, and overall admissions process; develop and report on student recruiting metrics on a weekly/monthly/annual basis; identifies, schedules, and visits high schools, college fairs, conventions, community colleges, churches, music festivals, etc. within an assigned geographical area recruiting prospective students for the college. 8-12 weeks of overnight recruitment travel per year may be required; develops effective relationships with those who may influence youth about their college decision such as high school counselors, community college advisors and faculty, youth pastors, alumni, etc. Taking leadership in the development of relationships with youth pastors and the on-campus individual visit experience are additional areas of intentional focus.
Travel/Events: participate in on-campus visit and recruiting events, including visit weekends, facilities rentals (camps, tournaments, leagues, etc.); participate in off-campus recruiting events, including but not limited to C&MA student events (LIFE, HLUB, SALT, etc.), local college fairs, camps, recruiting events, church and school visits, etc.
Administrative: Responsibilities include: stay current and knowledgeable on the entire admissions process; utilizing JRM and logging all communication in the recruiting process; regular communication with Executive Director of Enrollment to provide updates on all areas of responsibility and progress; regular meetings with the admissions team to evaluate the status of prospective students and progress toward goals; produces requested reports as needed; participate in the development of admissions policies and procedures; assists in the training and management of student workers.
Miscellaneous: Perform all other duties as assigned.
Required Knowledge, Skills and Abilities
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A strong desire to promote Christ-centered higher education through servant leadership.
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Ability and desire to pursue and develop interpersonal relationships.
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Positive attitude and a willingness to go the “extra-mile”; works well in a team setting.
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An effective manager of projects; well-organized and detailed-oriented.
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Excellent written and verbal communication skills.
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A coachable and teachable problem solver that is able to deal with a variety of situations and personalities.
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Proven track record of creativity and resourcefulness.
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Demonstrated ability to take initiative, exercise independent judgment, prioritize work and manage time effectively in a fast-paced environment with minimal supervision.
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A high level of personal integrity and professionalism, including the ability to work with confidential information.
- Proficient with Microsoft Office business software (Outlook, Word, Excel, PowerPoint), comfortable with technology and software.
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Be in agreement with the Crown College Statement of Faith and Community Covenant.
Physical Demands
The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
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Sit for extended periods of time.
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To have hand and arm (or equivalent) dexterity adequate to allow for extensive use of a keyboard for data entry.
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To talk and hear with enough proficiency to allow for communicating with co-workers and applicants by phone or in person.
- To have adequate vision to accommodate frequent viewing of computer screens.
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The employee must frequently lift and/ or move up to ten (10) pounds and infrequently lift or move up to 25 pounds.
Minimum Qualifications
- Agee with and abide by the Crown College Statement of Faith and the Crown College Community Covenant
- Embrace Crown College commitments and core values
- Must possess a valid Minnesota Class D driver's license or equivalent out-of-state license.
- Minimum of two years of increased responsibility and success in higher education especially in recruitment, admissions and marketing.
Preferred Qualifications
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Crown College alum
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Previous admissions, marketing or sales-related experience
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Experience working with Salesforce or a similar CRM/database
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Understanding of higher education, specifically in the faith-based realm
Non-Discrimination Policy
Crown College will not discriminate against or harass any employee or applicant for employment because of race, color, national origin, sex, disability, age, or status regarding public assistance.
(The examples given above are intended only as illustrations of various types of work performed and are not necessarily all-inclusive. This position description is subject to change as the needs of the employer and requirements of the position change. Crown College reserves the right to change and/or eliminate all job duties as determined necessary.)
