At JCT Growth, we don't consider ourselves a digital marketing agency but partners in growth. Our dedication reaches far beyond providing services - we invest significant time to deeply comprehend our clients' industries, unique challenges, and ambitions for growth. This philosophy extends wholeheartedly to our employees. We believe in nurturing a supportive and balanced work environment, underscored by our implementation of a four-day workweek, remote working options, and flexible paid time off. At JCT Growth, we genuinely care about our employees, recognizing that their well-being and growth are integral to our success. It's our unwavering commitment to this philosophy that truly sets us apart
We are seeking a creative and strategic Digital PR Manager to lead the development and execution of content strategies. This role will be responsible for creating high-quality, engaging content that increases brand awareness, backlinks, and press coverage.
You will have a direct impact on our agency's growth through excellent digital PR, making this position a strong opportunity for growth.
Key Responsibilities
Strategy & Campaign Development
- Develop and execute digital PR strategies tailored to client industries (including but not limited to: healthcare, franchise development, hospitality, and consumer brands)
- Create compelling story angles and newsworthy content that earns media coverage and authoritative backlinks
- Identify link-building opportunities through data-driven research, competitor analysis, and industry trend monitoring
- Build and maintain strategic relationships with journalists, editors, bloggers, media creatives, and industry influencers
- Develop creative campaigns, including but not limited to data studies, expert commentary, visual assets, and timely reactive content
Content Creation & Outreach
- Write persuasive pitch emails and press releases that secure media placements
- Collaborate with the Content team to identify client assets suitable for digital PR amplification
- Create link-worthy content assets (infographics, original research, expert roundups, data visualizations)
- Execute targeted outreach campaigns to secure placements in high-authority publications
- Manage journalist databases and media lists across multiple industries
Performance & Reporting
- Track and report on key metrics, including domain authority of earned links, referral traffic, and brand mentions
- Use tools like Ahrefs, Moz, SEMrush, and media monitoring platforms to measure campaign success
- Provide regular performance updates and strategic recommendations to clients and internal stakeholders
- Maintain detailed records of outreach efforts, media relationships, and placement outcomes
- Continuously optimize strategies based on performance data and industry best practices
Collaboration & Growth
- Work closely with Content, SEO, and Account Management teams to align digital PR with broader marketing strategies
- Provide digital PR insights to inform content strategy and editorial calendar planning
- Stay current on digital PR trends, algorithm updates, and media landscape changes
- Help establish best practices and processes as JCT Growth develops the Digital PR department
Required Qualifications
- 5+ years of experience in digital PR, link building, or media relations (agency experience preferred)
- Proven track record of securing placements in high-authority publications (DA 50+)
- Strong understanding of SEO principles and how digital PR supports organic search performance
- Exceptional writing and storytelling skills with the ability to craft compelling pitches
- Experience with digital PR tools (BuzzStream, Pitchbox, Hunter.io, Ahrefs, Moz, SEMrush)
- Demonstrated ability to build and maintain relationships with journalists and editors
- Self-starter mentality with the ability to manage multiple campaigns simultaneously
- Strong analytical skills with experience tracking and reporting on PR/link metrics
- Excellent organizational skills and attention to detail
Preferred Qualifications
- Experience with healthcare or franchise development PR/marketing
- Background in journalism or editorial content creation
- Familiarity with HARO (Help A Reporter Out) and reactive PR strategies
- Experience creating data-driven content or original research studies
- Knowledge of HubSpot or similar CRM/project management platforms
- Understanding of Google's E-E-A-T guidelines and link quality assessment
What We Offer:
- Competitive salary and benefits.
- 4 day work week.
- Flexible PTO
- The opportunity to be part of a company at the forefront of the SEO industry.
- A fast-paced, exciting work environment with passionate colleagues.
- Opportunities for professional growth and career advancement.
If you are a proactive individual, who takes initiative, can handle multiple projects at the same time, then we are waiting to hear from you!
JCT Growth is an equal opportunity employer. We encourage all qualified candidates to apply.
Please submit your resume and cover letter detailing why you believe you are a good fit for this role.
Job Type: Full-time
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Thursday
Pay: $65,316.30 - $85,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Health insurance
- Life insurance
- Paid time off
- Retirement plan
- Vision insurance
Work Location: Remote
