Position Overview
We’re looking for a results-driven, senior digital media buyer who can translate business goals into data-informed media plans, then execute, optimize and report across channels. You’ll collaborate with strategists, creatives and analysts to manage budgets, scale performance and communicate clear recommendations to clients.
Primary Responsibilities
- Lead the development of full-funnel, channel-agnostic media strategies aligned to client business objectives.
- Lead the research and adoption of AI tools that improve efficiency and results in media buying.
- Own budget allocation, forecasting, and scenario planning; proactively optimize spend based on performance trends, seasonality, and market dynamics.
- Oversee campaign execution across platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn, TikTok, Snapchat, and programmatic channels.
- Guide channel mix evolution across traditional and digital platforms including search, social, CTV, programmatic and DOOH.
- Define and lead structured testing, including audience, creative, bidding and landing page experimentation; ensure learnings are documented and scaled across campaigns and Blue Door Consulting teams.
- Own measurement strategy, including conversion tracking (GA4, GTM, platform pixels) and attribution approaches.
- Monitor pacing and performance, providing proactive optimizations and strategic recommendations that improve efficiency and drive measurable business outcomes.
- Apply and enforce brand safety, quality, and governance standards.
- Develop and deliver executive-level reporting that connects media performance to pipeline, revenue and overall business impact, including clear insights and forward-looking recommendations.
- Partner with creative, strategy and analytics consultants to ensure alignment across messaging, targeting and user experience throughout the funnel.
- Stay ahead of industry trends, privacy changes, and platform updates; proactively recommend new opportunities, pilots, and innovations that keep clients competitive.
- Serve as a senior point of contact for other Blue Door Consulting digital media buyers and clients.
Leadership Expectations
- Gives and receives constructive feedback in an open, honest, direct and comfortable manner
- Adopts a growth mindset, recognizing the only constant is change, and embraces emerging technologies
- Brings a strategic lens to business operations, focuses on business improvement
- Contributes to setting the strategic direction for the company and anticipates changes that will affect the business and creates plans to respond
- Communicates efficiently and effectively verbally and in writing
- Makes decisions in the absence of perfect information, acts as a role model and leader, supports Leadership Team decisions in word and action
- Motivates team members to live the Blue Door Consulting vision, mission and values inspiring team members to grow
- Works quickly under pressure and with tight deadlines, putting in required hours as needed
- Handles sensitive information effectively and confidentially
- Acts proactively, demonstrating strong problem-solving capabilities
- Influences without direct authority; manages complex projects with strong attention to quality
- Gives back to the community through service on a Board
Skills Sets and Qualifications
- Bachelor’s degree in communications, marketing, business, or a related field.
- 7+ years of experience in digital media buying and strategy, with expertise across paid social, paid search and programmatic channels.
- Proven ability to manage and optimize complex, multi-channel budgets while delivering measurable business outcomes.
- Strong proficiency in GA4, Google Tag Manager, Looker Studio (or similar), and advanced Excel/Google Sheets for analysis and forecasting.
- Deep platform expertise across Google Ads, Microsoft Ads, Meta, LinkedIn, TikTok, and Snapchat, with the ability to audit, troubleshoot, and scale campaigns effectively.
- Experience with attribution models, testing methodologies and performance analysis, with the ability to translate data into clear, actionable recommendations.
- Familiarity with privacy regulations, data governance and first-party data strategies in a changing digital landscape.
- Relevant certifications (Google Ads, Meta Blueprint) are preferred but secondary to demonstrated expertise and results.
About Blue Door Consulting, LLC
At Blue Door Consulting, our mission is to listen, learn and lead to help our clients get results. As a marketing consulting firm, our team of consultants, designers, programmers, media buyers and QA professionals work with global, national and regional clients across a range of industries, bringing our “Seize the day. Share the love.” vision to help them grow.
Launched in 2002, Blue Door Consulting uses a #GSD (get sh!t done) methodology. The company is a three-time honoree on the Inc. 5000 list (2018, 2019, 2025), which recognizes the nation’s fastest-growing, privately held companies. Blue Door Consulting has annually earned recognition from the Academy of Interactive and Visual Arts for brand, content, website design and marketing effectiveness.
Located in a renovated grain mill, Blue Door Consulting’s offices provide a creative workspace, team-building opportunities (e.g.: quarterly all-team meetings, office lunches, stocked employee refrigerators), dedicated professional development and cozy fireplace seating areas. The company has built its culture around “full flex”, enabling team members to work when and where they want, provided client and team needs are met.
Our team members practice brutal honesty and extreme collaboration, bring ideas, take a long-term approach, demonstrate responsibility and believe in taking care.
If this sounds like an environment in which you would thrive, we'd love to hear from you.
Pay: $75,000.00 - $125,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Parental leave
- Vision insurance
- Work from home
Application Question(s):
- Do you have a valid driver's license?
- Will you now, or in the future, require sponsorship for employment visa status (e.g. H-1B visa status)?
- Do you live in in Wisconsin?
- Are you comfortable commuting to this job's location?
- Do you have the following license or certification: Google Ads Certifications?
- How many years of experience do you have in digital media buying and strategy?
- Do you have experience making ad management more efficient utilizing AI while also ensuring results?
Education:
Work Location: Hybrid remote in Oshkosh, WI 54902
