We are looking for a Public Relations Specialist to join our company. As our Public Relations Specialist, you will help us plan and develop culturally informed public relations strategies through cultural research, social analysis, audience analytics, multilingual outreach, and strategic communications, while supporting our reputation, image, identity, brand, audience engagement, strategic partnerships, cultural promotion, and overall business growth. This is a full-time position with benefits, where the successful candidate will have a significant impact on our operations and can become a key player on the team.
THE COMPANY
KyLinTV Inc., founded in 2004 and headquartered in Long Island, New York, is a pioneering force in the global OTT (“Over-the-top”) IPTV industry. We provide Chinese and multiethnic television programming through Internet streaming technologies to overseas Chinese communities and international viewers across North America, Latin America, Europe, and the Asia-Pacific regions.
With a mission to serve as a premier gateway to Chinese-language media abroad, KyLinTV offers over 100 Chinese-language TV channels and an extensive video-on-demand (“VOD”) library. Through the KyLinTV Global Network, we now deliver more than 225 multiethnic live channels and over 35,000 hours of VOD content through brands serving Chinese, South Asian, Arabic, Spanish, and Latin American audiences.
KyLinTV has consistently remained at the forefront of technological innovation. We were the first IPTV platform to offer Chinese HD content to overseas audiences and have expanded our services across computers, tablets, smart televisions, connected devices, and other digital platforms. Through our patented technologies, global partnerships, and commitment to cultural education, KyLinTV has established itself as a leading provider in the ethnic IPTV market.
As a subscription-based media provider serving culturally and linguistically diverse audiences, KyLinTV relies heavily on its reputation, brand image, audience loyalty, media relationships, and strategic partnerships. Public relations are therefore essential to promoting our programming and platform features, engaging multicultural communities, strengthening our public image, attracting advertisers and business partners, and advancing our cultural and educational mission.
The global streaming and digital media industries are highly competitive and are continuously shaped by changing audience behaviors, diverse cultural preferences, and emerging technologies. To maintain our market position and continue expanding our audience base, KyLinTV needs professional public relations support to develop culturally informed communication strategies, manage media relationships, promote our content and services, and maintain a favorable reputation, image, identity, and brand across our global markets.
We are confident that, based on our established platform, comprehensive content portfolio, technological capabilities, multicultural audience base, and extensive industry partnerships, KyLinTV will continue to achieve considerable business success in the global OTT and IPTV industry.
THE POSITION
Our Public Relations Specialist is mainly responsible for planning, creating, developing, analyzing, and evaluating culturally informed public relations strategies for KyLinTV through cultural research, social analysis, audience analytics, multilingual communications, media relations, and strategic outreach, thereby maintaining, creating, and promoting our favorable reputation, image, identity, and brand in an increasingly competitive media landscape, which are critical factors for our continued success in the global OTT and IPTV industry.
Key Responsibilities:
1) Creating public relations strategies by researching and analyzing social and cultural trends, audience behaviors, and diaspora media consumption patterns, thereby maintaining and improving KyLinTV’s reputation, image, identity, and brand across diverse markets;
2) Composing press materials for KyLinTV and upcoming initiatives, including researching and writing compelling and culturally resonant media alerts, fact sheets, speeches, newsletters, and supplemental materials, and preparing electronic press kits tailored for ethnic media outlets;
3) Serving as the first point of contact for all KyLinTV media queries, timely responding to requests for information from media representatives, or designating an appropriate spokesperson or information source for interviews and public commentary;
4) Applying anthropological methods such as ethnographic research and media ethnography to study regional, national, and international media outlets, then proposing culturally-informed suggestions to cultivate and maintain cooperative relationships with them;
5) Researching and analyzing media and entertainment industry trends, including diaspora audience shifts and cultural content needs, while providing administrative support in negotiating and processing media and agency contracts and managing subscriptions;
6) Planning KyLinTV’s public-facing events and campaigns, including cultural programming, product launches, sponsorship activations, and community outreach initiatives, through the lens of cultural relevance and audience diversity;
7) Preparing and arranging public speeches, interviews, influencer collaborations, and media appearances for KyLinTV leadership and brand representatives to engage different cultural communities effectively;
8) Sorting and analyzing viewership and demographic data, using cultural segmentation frameworks to inform public relations strategies, and evaluating media coverage to assess the effectiveness of outreach efforts;
9) Analyzing and evaluating KyLinTV’s communications and promotional strategies to ensure cultural alignment and strategic consistency with the company’s global public relations goals;
10) Conducting culturally nuanced market research to identify potential sponsors, partners, or brand ambassadors aligned with KyLinTV’s multilingual and multiethnic target markets;
11) Maintaining accurate and up-to-date sponsor, advertiser, and partner records in KyLinTV’s CRM systems and analyzing contribution patterns and engagement preferences by cultural segments;
12) Analyzing public relations campaign data and audience feedback to identify cultural sensitivities or emerging public perception issues and proposing adaptive strategies to strengthen communication outcomes;
13) Designing and administering survey initiatives and sentiment analyses across social media and ethnic platforms, interpreting public opinions using anthropological frameworks to assess KyLinTV’s brand identity and audience trust.
QUALIFICATIONS
Education requirement: Must have a bachelor’s degree or higher in Anthropology or a related field within the Social Sciences.
The successful candidate must have specialized knowledge of cultural analysis, ethnographic research, behavioral observation, audience research, social trends, public perception, media communications, cross-cultural narratives, and qualitative and quantitative research methods.
The successful candidate must also have strong interpersonal and communication skills and the ability to work effectively with a wide range of constituencies in an ethnically and culturally diverse media environment.
Experience: No previous professional experience is required. Relevant academic training, internships, research, media, communications, marketing, public relations, cultural programming, event planning, audience research, or related experience is preferred.
Work authorization: Must have work authorization in the United States. If needed, we also sponsor H-1B applications.
COMPENSATION
The compensation for this position is $55,000.00 per year, with benefits.
LOCATION
Long Island, New York
TO APPLY
This is a full-time position with benefits. All interested candidates should send us a resume and cover letter via email at [email protected]. The cover letter should explain why the candidate would be a good fit for this position and how the candidate’s education, cultural research background, communication skills, media experience, audience-analysis ability, and cross-cultural understanding can support KyLinTV’s public relations strategies, reputation, image, identity, brand, audience engagement, strategic partnerships, cultural promotion, and overall market growth.
Pay: $52,882.18 - $63,686.07 per year
Benefits:
- 401(k)
- Dental insurance
- Employee assistance program
- Flexible schedule
- Flexible spending account
- Health insurance
- Life insurance
- Paid parental leave
- Paid time off
- Professional development assistance
- Retirement plan
- Vision insurance
Work Location: In person
