ABOUT VELOCI PERFORMANCE PRODUCTS
Veloci Performance Products (Veloci) is a leading distributor, manufacturer, and sourcing partner serving the pressure washing, soft wash, industrial cleaning, hydro-excavation, sewer jetting, and related industries. Through strong supplier partnerships, innovative products, technical expertise, and a commitment to customer success, Veloci helps dealers differentiate, grow their businesses, and better serve their customers.
POSITION SUMMARY
Veloci is seeking a Dealer Development Manager to drive new dealer acquisition, reactivate high-potential dormant dealers, and expand Veloci’s presence in priority markets. This individual will execute strategic prospecting and business development initiatives focused on dealers and markets that align with Veloci’s growth strategy and Ideal Dealer Profile. Using a proactive, consultative approach, the Dealer Development Manager will open doors, build credibility with owners and decision-makers, uncover business needs, and demonstrate how Veloci’s products, programs, services, supplier relationships, and capabilities create value. The role owns opportunities from initial engagement through close, onboarding, and transition to the Dealer Account Manager, while contributing to profitable revenue growth, product penetration, and market expansion.
KEY RESPONSIBILITIES
Planning & Accountability: Translating Veloci’s growth strategy into a focused, actionable sales plan and holding themself accountable for growth objectives, including:
- Developing and executing a strategic sales plan focused on new dealer acquisition, dormant dealer reactivation, priority markets, and product and market development opportunities.
- Building sufficient qualified pipeline coverage and prioritizing opportunities based on Ideal Dealer Profile fit, revenue and gross profit potential, market opportunity, strategic value, and likelihood of success.
- Allocating prospecting and business development time toward dealers, markets, and opportunities with the greatest potential for profitable, long-term growth.
- Regularly evaluating activity, conversion, pipeline health, and results; adjusting priorities and clearly communicating progress, risks, and support needs to leadership.
Sales Process: Developing and converting new and dormant dealer opportunities through a disciplined, consultative sales process, including:
- Identifying and researching prospective and high-potential dormant dealers; generating opportunities through targeted outreach, referrals, networking, supplier relationships, trade shows, inbound inquiries, social media, and other business development channels.
- Qualifying opportunities based on Ideal Dealer Profile alignment, business need, revenue potential, market opportunity, competitive position, strategic value, and likelihood of becoming a successful Veloci dealer.
- Leading discovery conversations to understand dealer objectives, challenges, growth plans, supplier relationships, purchasing processes, decision criteria, and opportunities to improve profitability, efficiency, customer satisfaction, and growth.
- Recommending and positioning Veloci products, brands, supplier programs, services, and resources in a way that clearly communicates value and differentiates Veloci from competitive alternatives.
- Preparing and presenting accurate quotes and proposals, evaluating pricing, margin, and profitability, addressing objections and competitive situations, and driving opportunities toward commitment and close.
New Dealer Onboarding & Transition: Ensuring newly acquired dealers experience a smooth transition from prospect to active Veloci partner, including:
- Coordinating account setup, onboarding requirements, initial orders, expectations, and commitments with Customer Service, Operations, Purchasing, Product Management, and other internal teams.
- Ensuring new dealers understand Veloci’s products, supplier relationships, programs, ordering processes, service expectations, and available support resources.
- Conducting an organized handoff to the Dealer Account Manager with complete account intelligence, relationship history, stakeholder information, dealer objectives, product interests, growth opportunities, open items, and agreed-upon next steps.
Managing Up: Maintaining proactive, transparent communication with leadership to support informed decision-making, including:
- Providing clear updates on pipeline, key opportunities, market conditions, competitive activity, business risks, challenges, and progress toward goals.
- Bringing forward market intelligence, recommendations, and potential solutions while staying aligned with leadership on priorities, resources, and strategic growth initiatives.
- Actively participating in one-on-one meetings, sales reviews, and planning discussions, remaining receptive to coaching and adjusting approach and priorities when appropriate.
Networking & Knowledge Building: Expanding industry knowledge, professional relationships, and market awareness to support dealer acquisition and strengthen Veloci’s marketplace presence, including:
- Building and maintaining relationships with suppliers, industry partners, prospects, customers, and other contacts that generate referrals, market insight, and business development opportunities.
- Participating in trade shows, supplier events, industry conferences, product training, and professional development activities.
- Maintaining awareness of industry trends, competitive activity, emerging technologies, customer needs, and market developments, and sharing relevant insights with the organization.
Market & Product Development: Supporting Veloci’s growth strategy by expanding product penetration and establishing Veloci’s presence in priority markets, applications, and customer segments, including:
- Identifying attractive markets, customer segments, applications, dealer types, and product categories and executing targeted business development plans against defined priorities.
- Collaborating with Product Management, Marketing, suppliers, and leadership on market-entry strategies, product penetration initiatives, and new product introductions.
- Engaging dealers and industry contacts to validate market demand, pricing expectations, competitive dynamics, customer needs, and barriers to entry, while measuring progress and adjusting activity based on results.
QUALIFICATIONS
- 5+ years of experience in business development, sales, dealer development, channel sales, distribution, manufacturing, industrial products, or a related customer-facing role.
- Demonstrated success prospecting, developing, and acquiring new customers, dealers, distributors, channel partners, or other business relationships through consultative and relationship-based selling.
- Strong business acumen with the ability to understand dealer objectives, business challenges, market dynamics, competitive alternatives, and profitable growth opportunities.
- Strategic hunter mindset with strong prospecting, discovery, relationship-building, follow-up, negotiation, and closing skills.
- Experience in dealer, distributor, channel partner, wholesale, industrial, manufacturing, or contractor-based sales environments preferred; experience in pressure washing, industrial cleaning, hydro-excavation, sewer jetting, automotive aftermarket, industrial distribution, or related industries is a plus.
- Strong organizational and time-management skills with the ability to manage multiple opportunities and priorities while maintaining accurate CRM information.
- Bachelor’s degree in Business, Marketing, Sales, Communications, or a related field preferred; equivalent combinations of education and experience will be considered.
REQUIREMENTS
- Alignment with Veloci’s core values and commitment to dealer success.
- Hybrid working arrangement if local: Tuesday–Thursday in office; Monday and Friday remote.
- Willingness and ability to travel periodically for prospect meetings, dealer visits, trade shows, industry events, training activities, and company meetings.
WHAT SUCCESS LOOKS LIKE
- Consistent generation and conversion of qualified new and reactivated dealer opportunities aligned with Veloci’s Ideal Dealer Profile and growth strategy.
- A strong, accurate, growing pipeline that supports revenue and gross profit objectives.
- Profitable new revenue and gross profit from newly acquired and reactivated dealers.
- Successful expansion into targeted markets and product categories, with increased product/category penetration.
- Smooth onboarding and effective transition of new dealers to the Dealer Account Manager.
- Accurate CRM data, reliable forecasting, strong internal collaboration, and meaningful market intelligence that support better business decisions.
Pay: $75,000.00 - $170,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Employee assistance program
- Employee discount
- Health insurance
- Life insurance
- Paid time off
- Referral program
Application Question(s):
- What drives you to consistently put in the work required to generate new opportunities, even when it’s difficult or results aren’t immediate?
- How do you explain your company’s value to someone who is focused primarily on price, using your own words? Feel free to respond based on your current employer.
- 3) Imagine you are given a market with significant growth potential, but your company has limited presence and few established relationships. How would you determine where to start and how you would build momentum?
- What is your desired compensation range for this role? (Please do not include past or current compensation)
Work Location: Hybrid remote in Burnsville, MN 55337
