Description:
We’re looking for a Lead Packaging Designer who is passionate about beauty, obsessed with the details, and excited to shape how our products show up on shelf and in consumers’ hands. This role will oversee the design, development, and ongoing maintenance of packaging across the Not Your Mother’s portfolio, ensuring every product reflects the brand’s visual identity while meeting production, regulatory, and retail requirements.
Reporting to the Creative Director, this role will partner closely with Innovation, Marketing, Product Experience, and Creative Operations to bring new launches to life while evolving our existing packaging ecosystem. From concept development to artwork updates, dielines, and press checks, you’ll balance creative thinking with technical precision to ensure every package looks exactly as intended on shelf.
WHY YOU’LL LOVE IT HERE:
At Not Your Mother’s Haircare, we believe in celebrating individuality and rewriting the rules of haircare. From our roots in sunny Florida, we create salon-worthy, clean, and cruelty-free products that empower people of all generations to express themselves boldly and authentically.
We don’t chase trends; we create them. Our formulas are packed with unexpected benefits, elevated with quality ingredients, and designed to transform everyday routines into personal rituals of self-love. At NYM, we make beauty accessible, without compromising on performance or purpose.
As we continue to grow and evolve, we’re looking for a Lead Packaging Designer to join us in shaping the next chapter of our brand. If you're passionate about innovation, quality, and making an impact—you belong here. Our people and culture are what set us apart from other haircare companies. It’s not just about what we do here at Not Your Mother’s; it’s about how we do it too. We cherish values that spread LOVE FOR ALL by acknowledging that everyone is unique, and we’re all in this together. We encourage you to take the lead by MAKING YOUR MARK, because we love to do things differently, and we continue to grow by SHAKING THINGS UP and embracing change with courage.
We put our heart into haircare, and it all starts with you!
WHO YOU’LL LEAD/COLLABORATE WITH:
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Partner with Innovation teams to bring new product concepts into packaging design development
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Collaborate with Marketing and Storytelling teams to ensure packaging clearly communicates product benefits and brand messaging
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Work closely with Creative Operations to manage timelines and ensure packaging milestones stay on track
Support Sales and Trade teams with packaging visuals and storytelling tools when needed -
Develop 2D and 3D renderings to help visualize packaging concepts, merchandising, and retail presence
HOW YOU’LL MAKE YOUR MARK:
Packaging Design & Innovation
- Concept and design packaging for new product launches across primary and secondary packaging formats
- Translate product positioning and brand strategy into packaging systems that stand out on shelf and resonate with consumers
- Develop creative concepts for packaging, seasonal kits, and limited-edition launches
- Partner with Creative leadership to evolve the visual expression of the brand through packaging
- Create packaging mockups, prototypes, and visual presentations to support internal reviews and product development discussions
Packaging System Management & Production
- Oversee ongoing maintenance of existing packaging across the product portfolio
- Manage packaging updates including copy revisions, regulatory updates, SKU additions, and artwork changes
- Maintain packaging templates and systems to ensure consistency across product lines
- Prepare final production files including dielines, color callouts, and print specifications
- Work closely with vendors and manufacturers to ensure packaging executes as intended
- Travel for press checks to review color, materials, and finishes during production runs
- Troubleshoot production issues and ensure packaging meets quality and brand standards
- Ensure all packaging files remain organized, accurate, and production-ready
Requirements:
REQUIRED SUPERPOWERS:
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Expertise in Adobe Creative Suite (Illustrator, Photoshop, InDesign)
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Experience working with die lines, print production, and packaging specifications
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Strong understanding of materials, finishes, and manufacturing processes
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Experience collaborating with cross-functional teams including marketing, product development, and production
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Exceptional attention to detail and ability to manage multiple packaging projects simultaneously
Bonus If You:
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Have experience working in beauty, skincare, or personal care packaging
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Are familiar with packaging sustainability and emerging material innovations
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Have experience with 2D and 3D packaging rendering tools
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Have worked on retail-driven brands where shelf impact is critical
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Have experience attending press checks or managing vendor relationships
Major Green Flags If You:
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Notice typography alignment on a shampoo bottle from across the aisle
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Love the craft of packaging, from material finishes to color matching
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Can move easily between creative design and highly technical production files
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Thrive in fast-moving environments where launches and updates happen simultaneously
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Enjoy collaborating with innovation teams to bring new product ideas to life
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Stay curious about beauty packaging trends, materials, and manufacturing processes
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Are calm under pressure and confident troubleshooting production issues
EDUCATION AND EXPERIENCE:
- 6–10+ years of experience in packaging design (beauty, personal care, or CPG preferred)
- 1-3 years of management or supervisory experience
- Strong portfolio demonstrating packaging design across multiple formats
WHAT IT TAKES DAY-TO-DAY:
- This is an office-based role with no physical requirements
- Hybrid work schedule: 3 days in office and 2 days remote
NYM Benefits & Perks
At NYM, we believe in supporting your success—professionally, financially, and personally.
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Competitive Compensation designed to reflect your skills and impact
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Work–Life Balance with PTO, sick time, 9 paid holidays, and 2 paid floating holidays
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Comprehensive Health Coverage including medical, dental, and vision for you and your family, plus company-paid short-term disability and life insurance
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Financial Wellness with Roth and 401(k) retirement plans and a 4% employer match
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Paid Parental Leave because family always comes first
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Professional Growth supported through our professional development reimbursement program
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Wellness Perks On-site fitness center and One Pass Select access
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Product Perks Enjoy 60 complimentary products each year
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Annual Beauty & Wellness Credit to invest in yourself
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Volunteer Time Off so you can support the causes that matter most
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Monthly Networking Lunch Credit to stay connected, inspired, and engaged
