Why Work at BYU
As the flagship higher education institution of The Church of Jesus Christ of Latter-day Saints, Brigham Young University (BYU) strives to be among the exceptional universities in the world. At BYU, we are devoted to our faith and to our students. We take an active role in the University's Mission: "To assist individuals in their quest for perfection and eternal life.”
Our unique mission, deeply rooted in the Gospel of Jesus Christ, provides countless ways to serve and make an impact. This, along with our remarkable culture of belonging, weekly devotionals, and endless opportunities for learning and growth—all situated within a beautiful and historic campus—make it hard to imagine a more inspiring place to work.
Brigham Young University strongly prefers to hire faithful members of The Church of Jesus Christ of Latter-day Saints.
Social Media Content Creation Specialist (part-time/28 hrs per week)
BYU University Communications is seeking a creative, strategic, and highly skilled social media professional to serve as the primary content creator for the university’s official social media channels. This position plays a pivotal role in shaping the online presence of Brigham Young University through compelling storytelling, short-form video, and engaging digital content that reflects the university’s mission and values.
As a member of the University Communications Social Media Team, this individual will be the lead on content creation for BYU’s flagship official social media accounts, including Facebook (365,000+ followers) and Instagram (100,000+ followers), as well as other platforms.
This is a content creation-focused position. The successful candidate will spend the majority of their time creating, filming, and editing social media content, particularly short-form video content.
What you will be doing in this position
- Serve as the primary content creator for BYU’s official social media channels, developing engaging photo, video, and short-form content that tells the story of the university.
- Conceptualize, film, edit, and publish high-quality short-form videos and other multimedia content optimized for social platforms.
- Identify and pursue compelling storytelling opportunities by collaborating with students, faculty, staff, and campus partners.
- Source and curate high-quality user-generated content.
- Collaborate with the social media team to develop and execute content strategies that support university priorities and highlight BYU’s unique mission.
- Analyze social media performance and provide recommendations based on analytics and audience insights.
- Monitor social media comments and messages and assist with community management.
- Collaborate with and provide shared oversight of student social media interns
What qualifies you for this role
Ideal candidates are exceptional storytellers who can think strategically, create independently, and thrive in a collaborative environment. They should have a deep understanding of social media trends and best practices and be passionate about producing content that resonates with digital audiences.
Required Qualifications
- Bachelor’s degree in Public Relations, Advertising, Communications, Marketing, Digital Media, or a related field
- Proven experience managing social media accounts and creating content for digital platforms
- Demonstrated experience creating, filming, and editing short-form video content for social media
- Strong proficiency with video editing software
- Exceptional written and verbal communication skills
- Strong understanding of social media platforms, trends, and content best practices
- Experience using social media analytics and applying data to inform content decisions
- Ability to work independently while also collaborating effectively with a team
- Strong organizational skills and the ability to manage multiple projects and deadlines
Preferred Qualifications
- Experience in digital storytelling within the higher education vertical
- Some proficiency of graphic design and/or photography
- Experience supervising or mentoring student employees or interns
- Experience with social listening, community management, and content strategy development
What we offer in return:
This position comes with fantastic benefits , including:
- 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans)
- Employee assistance program, available to the employee and all members of their household
- May be eligible for tuition benefits after two years
- Free UTA passes for employees, spouses, and qualified dependents
- Discounts at the BYU Store and for many events at BYU
Pay Grade: 51
Typical Starting Pay: $28 .25-$36.25
The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.
Required Documents:
All Staff positions require a resume.
Refer to the Job Posting for any additional required documents.
Members of The Church of Jesus Christ of Latter-day Saints must hold and be worthy to hold a current temple recommend.
Brigham Young University is an equal opportunity employer, including disability and protected veteran status.
Brigham Young University (BYU) is widely recognized not just for its world-class education, but for its deep commitment to inspired religious values. Gathered together in a Christ-centered atmosphere, BYU employees are a vital part of a community of belonging, where we value the experiences, perspectives, and talents of each individual. If you share in our devotion to faith and to excellence, we have a place for you here at BYU!
