US Based Candidates Only
Our Mission: RealEyes Digital’s purpose is to help businesses realize and achieve their potential.
The successful candidate with have a significantly advanced understanding of Meta’s ad platform solutions for e-commerce brands and will be expected to demonstrate experience with Lift Testing and measurement solutions, catalog management and product ads, and articulate how Andromeda influences creative strategy.
The Paid Media Manager at RealEyes Digital will lead the development, execution, and optimization of multi-channel paid media strategies that align with client and business objectives. This role oversees end-to-end campaign management—across platforms like Meta, TikTok, Google, Amazon, and programmatic—ensuring performance, efficiency, and budget discipline. The manager will analyze data using advanced measurement tools such as MTA solutions, lift testing, and attribution modeling to deliver clear insights and guide strategic decisions. Collaboration is central, as the role partners closely with creative, analytics, and cross-functional teams while mentoring media buyers in a fast-paced, global environment. Exceptional communication, analytical rigor, and creative problem-solving are essential to driving impactful results for RealEyes Digital’s clients.
Responsibilities
Campaign Strategy and Planning:
- Develop and implement comprehensive paid media strategies that align with the client marketing objectives.
- Conduct market research and competitor analysis to inform campaign planning.
Campaign Management:
- Plan, execute, and manage advertising campaigns across various paid media channels, including Google Ads, Facebook Ads, LinkedIn Ads, and more.
- Monitor campaign performance and make real-time adjustments to optimize results.
Budget Management:
- Manage the paid media budget, ensuring campaigns are executed within budget and resources are allocated effectively.
- Track and report on spending and ROI for paid media activities.
Performance Analysis:
- Analyze the performance of paid media campaigns using metrics such as click-through rates (CTR), conversion rates, and cost per acquisition (CPA).
- Prepare and present reports on campaign performance to senior management.
A/B Testing and Optimization:
- Conduct A/B testing to determine the most effective ad copy, creative, and targeting strategies.
- Implement optimization strategies to improve key performance metrics.
Collaboration and Coordination:
- Lead media buyers and analysts to optimize campaigns against performance benchmarks.
- Mentor and drive strategic initiatives in a high paced environment with overseas team members.
- Work closely with creative strategists, designers, and other marketing team members to create cohesive and effective ad campaigns.
- Coordinate with cross-functional teams to align paid media strategies with overall marketing and business objectives.
Technology and Tools:
- Stay updated with the latest paid media technologies and tools.
- Implement and manage advertising platforms and tools to streamline campaign execution and improve efficiency.
Key Skills and Competencies
Technical and Professional Skills:
- Exceptional knowledge and experience across paid media channels including Meta, TikTok, Google, Amazon, and programmatic advertising platforms.
- Strong understanding of performance marketing & paid media principles, tools, and best practices.
Analytical and Problem-Solving Skills:
- Demonstrated experience with MTA solutions like Triplewhale and Northbeam
- Strong ability to leverage measurement solutions like lift testing and multi-touch attribution to identify a source of truth for client reporting.
- Ability to analyze paid media data and derive actionable insights.
- Strong problem-solving skills to address advertising challenges effectively.
Communication Skills:
- Exceptional written and verbal communication skills to create compelling ad copy and interact with stakeholders.
- Very strong presentation skills to effectively convey paid media strategies and results to senior management.
- Experience communicating strategies and performance with C-Suite and VP levels of marketing organizations.
Organizational Skills:
- Strong organizational skills to manage multiple paid media campaigns and priorities simultaneously.
- Attention to detail to ensure accuracy and consistency in paid media efforts.
Creative Thinking:
- Demonstrated experience leveraging intellectual curiosity
- Ability to generate innovative ideas for paid media campaigns and initiatives.
- Willingness to experiment with new advertising approaches and techniques.
Interpersonal Skills:
- Demonstrated leadership to guide analysts in optimization and troubleshooting processes
- Strong interpersonal skills with the ability to build and maintain relationships with internal and external stakeholders.
- High level of empathy and customer service orientation.
Qualifications:
- US Based Applicants only
- 5+ Years relevant paid working experience
- Bachelor’s degree required, Master’s degree a plus
Compensation & Benefits:
- Salary range ($95k - $105k) depending upon experience and location
- Will also consider full time contractor
- Remote environment
- Health/dental/vision
- Unlimited PTO
- 401(k) plan
About Real Eyes Digital:
RealEyes Digital wants to fix the advertiser/ agency conundrum by providing high-quality performance marketing expertise that meets the needs of today’s marketers. Marketers need agencies to build strategic growth plans, execute marketing programs and create long range, sustainable digital marketing that drives meaningful revenue. By leveraging the founders’ deep experience in growing businesses, we create trusted partnerships that deliver on these needs.
Pay: $95,000.00 - $105,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Health insurance
- Life insurance
- Unlimited paid time off
- Vision insurance
Education:
Experience:
- Social media strategy: 5 years (Required)
- Shopify: 1 year (Required)
- Paid search marketing: 3 years (Required)
Location:
Work Location: Remote
