Description:
Working collaboratively with the Marketing & Communications SVP, VP, and Creative Director, the Marketing & Social Media Coordinator supports the successful execution of M&C initiatives across Esperanza by implementing strategies aligned with organizational priorities, audience goals, messaging, timelines, budgets, and overall strategic objectives to strengthen the organization’s visibility, expand its reach, and support engagement, fundraising, and enrollment efforts.
Esperanza is a faith-based social benefit organization working to strengthen our Hispanic community.?Driven by the Biblical mandate to serve “the least of these” in Matthew 25:45, Esperanza “strengthens the Hispanic community” and all who live within them. Esperanza delivers direct services in Philadelphia and serves as a leading voice for Hispanics of faith nationally.??
This role requires exceptional organizational and communication skills, strong attention to detail, and a proven ability to drive results while delivering high-quality outcomes.
The Marketing & Social Media Coordinator provides project management support by coordinating and executing tasks to ensure projects are completed on time and to a high standard. Responsibilities include overseeing and updating the M&C Project Tracker, managing project and consultation requests, drafting press releases and media advisories, and supporting invoicing and communication efforts with vendors and freelancers.
The role is also responsible for developing key messaging aligned with the department calendar and organizational strategy, supporting quality list management, and tracking and analyzing social media and audience engagement data to help inform outreach and communications strategies. Additionally, the Marketing & Social Media Coordinator will schedule and manage social media content through the organization’s designated platform and draft and distribute newsletters to support organizational communications and audience engagement.
The Marketing & Social Media Coordinator will play a key role in promoting Esperanza's ongoing initiatives and the programs and initiatives of its divisions. The coordinator will also ensure that organizational and sponsored events receive effective promotion across print, digital, online, social media, and press channels.
This position is primarily executional and coordination-focused and works under the direction of the VP of Marketing & Communications.
Essential Functions
- Review, coordinate, and prioritize production/consultation requests, campaign planning, and marketing projects in collaboration with the VP of Marketing & Communications and Creative Director.
- Engage with Communications Advocates, contractors, interns, and volunteers to support successful project execution and provide a positive internal customer service experience.
- Track, review, and report on KPIs, social media analytics, media mentions, and audience engagement metrics with department leadership to evaluate performance and guide marketing decisions. Proactively identify and implement opportunities to maximize reach and engagement while maintaining a professional brand presence. Seek approval from the Vice President of Marketing and Communications, as needed, for new initiatives, campaigns, or significant content.
- Maintain and update project trackers. Keep marketing contracts, organizational brand standards, established processes, standard operating procedures, and guidelines organized and up to date in SharePoint.
- Maintain organizational communication lists and support accurate data collection and database management within Salsa and related platforms.
- Ensure social media channels are up to date, preserve individual identities where necessary (i.e., Esperanza Arts Center, AMLA, EILS, EAC, ECCS), and are reflected within main organizational pages through effective tagging and recognition strategies.
- Drive social media engagement by responding to comments and messages according to our guidelines, fostering meaningful interactions, and helping ensure campaign objectives and performance goals are met.
- Support the promotion of Esperanza programs through newsletters, digital communications, banners, and external media partnerships.
- Coordinate and distribute weekly communications content to media outlets, schools, community partners, and organizational stakeholders.
- Maintain and update shared files of hashtags, social media handles, media contacts, and partner information for executives, Board members, stakeholders, and funders.
- Ensure all marketing and communications materials adhere to organizational brand guidelines, procedures, and centralized communication tools.
- Ensure outreach, registration, and event materials include appropriate sign-up forms and support constituent data collection within organizational communications platforms.
- Collaborate with Development and departments to ensure accurate messaging and proper recognition of funders, donors, partners, and stakeholders across communications and fundraising initiatives.
- Draft, proofread, and coordinate the distribution of social media content, press releases, media advisories, newsletters, and other communications materials to ensure accuracy, consistency, grammar, and formatting.
- Support leadership in strengthening media relations, spokesperson preparation, press opportunities, publications, and organizational visibility initiatives.
- Collaborate closely with Development and various departments to ensure that M&C has a constant supply of fresh and impactful stories readily available for use.
- Ensure event tabling materials, promotional assets, visual displays, and digital screens remain current, organized, and well-stocked.
- Collaborate in the development and production of agency promotional materials, including brochures, capability statements, toolkits, orientation materials, videos, and annual impact reports.
- Cultivate and maintain relationships with bilingual consultants, vendors, freelancers, and media contacts to support effective workflow and organizational responsiveness.
- Coordinate purchase orders, payments, vendor payroll, credit card reconciliations, and related administrative processes in accordance with organizational policies and procedures.
- Coordinate Communications Advocates meetings, including presentations, invitations, and follow-up communications.
• Oversee and execute additional marketing and communications projects as assigned.
Staff, full-time,?salaried,?40 hours?per week, 12 months per year.??
Experience, Education & Licensure
The successful candidate will have 2 years of marketing experience and a proven understanding of social media and email marketing campaigns. Bilingual capability (English/Spanish) is preferred. A BA/BS degree from an accredited college or university in a related field of study is?required.??
Requirements:
Knowledge, Skills & Abilities
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Bilingual Spanish and English.
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Ability to work independently with high energy and contribute as part of a larger team.
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Possesses strong interpersonal skills as demonstrated by cooperative and professional interaction with co-workers, external business partners, and the community.
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Clear and effective communication skills, both in written and verbal forms.
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Excellent proofreading skills
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Strong project management skills, adhering to tight timelines and budgets.
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Proficiency in content creation, including copywriting.
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Ability to develop and execute marketing campaigns across various channels.
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Effective problem-solving and decision-making abilities.
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Working knowledge of email marketing platforms.
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Digital Marketing Savvy: Background knowledge of marketing trends, including social and content marketing.
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Marketing technologies: Comfortable with marketing technologies and fast learning of new platforms.
- Social media: Ability to manage and create content for multiple social media sites such as Facebook and Instagram. YouTube, and LinkedIn. Proven experience implementing organic social media strategies.
Physical Demands
The physical demands described here are those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be provided to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee will:
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Frequently stand, walk, sit, use hands to file documents, finger, handle or feel objects, equipment; reach with hands and arms; balance; climb stairs, stoop, kneel/crouch; talk/hear.
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Occasionally lift and/or move up to 25 pounds, including specific marketing equipment and materials.
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Operate general office equipment such as copiers, computers, printers, faxes, scanners, and shredders.
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Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, and the ability to adjust focus.
Work Environment
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Work occurs primarily indoors in a professional environment with moderate background noise and consistent temperature; work may occasionally occur outdoors for events.
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The schedule may require occasional work outside traditional hours, such as on weekends and in the evenings, as needed.
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Travel between locations may be required.
Accountability and Oversight?
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Reports to: Vice President of Marketing and Communications.
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Supervises: Consultants/vendors, interns, and volunteers as appropriate.
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Engages approximately eight communications-related points of contact across the company and must be able to interact directly with senior executives as needed.
