At Life Fitness / Hammer Strength, we’re not just building equipment—we’re shaping the future of fitness and inspiring healthier lives around the world. As the global leader in commercial fitness equipment, we design and manufacture innovative, high-performance solutions that power workouts everywhere.
We're hiring a Territory Sales Representative to own and grow a dynamic, multi‑segment territory across North & South Carolina. In this remote, field‑based role, you’ll drive revenue by partnering with YMCA, Campus Recreation & Athletics, and Local Government customers - leading consultative, long‑cycle sales and positioning us as a trusted, long‑term partner.
This is a great fit for a self‑directed seller who enjoys full territory ownership, builds strong relationships, and wins through credibility and consistency.
Compensation & Benefits:
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Base salary + commission + additional incentives
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Car allowance + gas reimbursement + company card
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Full benefits + 401(k) match
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Fitness‑forward, growth‑focused culture
As a Territory Sales Representative, you will:
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Own and grow a large NC/SC territory across multiple customer segments
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Spend 3+ days/week in the field building relationships and advancing deals
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Lead consultative, long‑cycle sales with multi‑stakeholder groups (executives, boards, municipalities, etc.)
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Drive new business and expand existing accounts through refresh cycles and long‑term planning
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Partner with architects, designers, and stakeholders on facility planning and equipment solutions
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Manage pipeline, forecasting, and CRM activity with strong discipline
What Life Fitness / Hammer Strength is looking for in our Territory Sales Representative:
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5+ years in field sales or account management (B2B or solution selling)
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Strong relationship‑building and consultative selling skills
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Experience managing large territories and competing priorities
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Comfortable navigating complex, multi‑stakeholder buying environments
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CRM proficiency (Salesforce preferred)
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Willingness and ability to travel extensively across North and South Carolina
Preferred
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Experience selling into YMCA or Campus Rec Facilities
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Background in fitness, wellness, or capital equipment
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Exposure to longer sales cycles tied to budgets or capital planning
At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.
Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process. If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.
At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package that includes competitive pay and a range of valuable benefits. The salary range for this position, intended for U.S. applicants, is $52,200 - $71,300 annually.The actual salary will vary based on applicant’s education, experience, skills, and abilities. The salary range reflected is based on a primary work location of Charlotte, NC and the actual salary may vary for applicants in a different geographic location.This position is eligible to participate in Life Fitness / Hammer Strength’s Sales Incentive Plan with monthly commission eligibility, in addition to base salary. The amount of any commission and bonus varies based on attainment of individual performance goals and other relevant factors, subject to the terms and conditions of the applicable incentive plan.This position is eligible to receive a vehicle allowance to offset the costs of using a personal vehicle for business related purposes.This position is eligible to receive a mobile allowance to offset the costs of using a personal cell phone for business related purposes.
Life Fitness / Hammer Strength offers a comprehensive package of benefits for full-time team members, including, but not limited to: a 401(k) savings plan with 4% employer match; medical, dental and vision insurance, parental, medical and military leaves of absence, paid time off, including 12 paid holidays throughout the calendar year, paid vacation days beginning at 13 days annually, paid sick leave as provided under state and local paid sick leave laws, company paid short-term disability and optional long-term disability, health savings account, health care and dependent care reimbursement accounts, employee and dependent life insurance and supplemental life and AD&D insurance, hospital indemnity; identity protection, legal services, adoption assistance, tuition assistance, commuter benefits, employee discounts, and an employee assistance program that includes free counseling sessions. Eligibility for benefits is governed by the applicable plan documents and policies.
Life Fitness / Hammer Strength is an equal opportunity employer. All qualified applicants, including individuals with disabilities and protected veterans, are encouraged to apply. Life Fitness / Hammer Strength complies with all applicable federal, state, and local laws regarding employment, recruitment and hiring. All qualified applicants are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, citizenship status, disability, protected veteran status, or any other category protected by applicable federal, state, or local laws.
There continues to be a significant increase in phishing attempts across all industries where fraudsters are impersonating real employees and sending fictitious job offers to applicants in a scheme to obtain sensitive information. Please note that Life Fitness/Hammer Strength will never ask for your financial information at any part of the interview process, including the post-offer stage, and will only correspond through “@lifefitness.com” or "@indoorcycling.com" domain email addresses or “[email protected]” for U.S. opportunities.
Life Fitness/Hammer Strength does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors.
